optimization

VIDEO: Using SEO to Improve Conversion

VIDEO: Using SEO to Improve Conversion

Part 4: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: What could make Search Engine Optimization Better? Answer: People look at... Read more.
Speak the Language of the Consumer: Application vs. Product Marketing

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy – Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has some sort of website.  The question is, how much are they taking advantage of that... Read more.
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main... Read more.
Six Steps to Transform Your Online Marketing Efforts in 90 Days

Six Steps to Transform Your Online Marketing Efforts in 90 Days

As business leaders, we’re all working to increase sales. Given the confidence and a practical approach, we’ll invest the time and resources on those activites which will provide us with the best return-on-investment for our marketing dollars. For most of us, the... Read more.
Keyword Research Using Google Insights for Search

Keyword Research Using Google Insights for Search

It can’t be overstated, keywords are extremely important as you build and execute your Internet marketing strategy. The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that... Read more.
What a basic Search Engine Optimization can get you

What a basic Search Engine Optimization can get you

We’ve been doing a lot of work lately around Ohio with new website clients that want us to help them rank better in the search engines. These are not huge, aggressive campaigns but simply clients that want to test the... Read more.
The perils of Search Engine Optimization

The perils of Search Engine Optimization

Here’s a quick lesson for you. If you’re in charge of your search engine optimization campaign, be careful when you’re doing your job. SEO tactics and mistakes (either malicious or innocent)  can affect your current rankings across the board –... Read more.
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