The Massive Guide to Local Search Tactics

local-search-seo-tactics-guideThe following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign through these six phases:

Phase 1: Local Campaign Planning & Setup

Phase 2: Primary Onsite Local Strategies

Phase 3: Primary Offsite Local Strategies

Phase 4: Secondary Onsite Local Strategies

Phase 5: Secondary Offsite Local Strategies

Phase 6: Enterprise Specific Local SEO

If you’d like to contribute something that I’ve missed, improve what I’ve completed so far or tell me how I’ve gone wrong, please email me directly at [email protected]. If I can improve what I’ve done here with a link to your information and advice please feel free to reach out so we can grow this resource.


Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.