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Internet Marketing Survival Guide – May 27, 2011

Keeping up can be hard. That’s why you have us.

Sanctuary Marketing Group is your source for current news, expert advice and commentary regarding the world of internet marketing and beyond. If you would like to receive our advice via email please subscribe here.

business-internet-marketing-strategyWhy you should start with an internet marketing strategy, not design concepts

We have many interactions with potential clients that request a design “spec”. Essentially they want us to prove our “design chops” and work through a concept of their site before they hire us. It’s always a hurdle to get past but we don’t do it. Not because we don’t want to invest the time to show how great we are or how much we value the opportunity, but because of the simple fact that it’s not the right way to approach a new website development project.

The most important thing you can do when developing a new website is to ask yourself three all-important questions. It’s not about whether the site has a blue or green color scheme, but the three questions that follow:

1. Who do you want to come to the site?
2. How are you going to get them to your website?
3. What do you want them to do when they get there?

Click here to read more.

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Quote of the week:

“Google turned 12 this year, so now we have 1 more year to use it before it turns into a teenager and wont answer anything!” Jake Landon (@SoDamnEpic)

Google Annouces Google Wallet:

Internet Marketing Survival Guide – May 27, 2011

In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards. Now we’re on the brink of the next big shift. Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC. Check out Google Wallet.

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What else is going on around the web:

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Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.

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