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Internet Marketing Survival Guide – June 24, 2011

The Sanctuary 6-Step Formula for Effective Internet Marketing

Internet Marketing Survival Guide – June 24, 2011Intro/Executive Summary:

For many companies the concept of internet marketing is not a concept that’s easy to grasp. There are just too many options and choices to make. Companies know that being “on the web” can help them, but very few people have a proven system or the experience to get the job done right. Companies will often find a “website designer” and a website url and hope for the best – somehow believing that just being out in cyberspace will help them grow their business. Getting your business online is important and it can help your business grow in leaps and bounds but there is a right way and a wrong way. Unfortunately the days of just “designing” a website and getting anything substantial in return are over.

We know your busy running your company and you probably just want to know “the big secret” and move on. Well, for those of you that just want to get to the point, the big secret to internet marketing is not simple. But the big takeaway is this: Click here to read more.

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Quote of the week:

“People used to think that the web was somehow different from offline, that anyone could just slap up a web page and get results overnight. There might have been a few that got lucky somehow, but it’s not like that. You have to build a real business online, and then it’s hard work, it’s making something good. It’s like any business; you can’t just open up a store somewhere and expect to get business. It’s all marketing, and it’s really come full circle now, with people trying to understand that you have to market your web site online and offline and any way that you can.” – Jill Whalen

Having Realistic SEO Expectations

“The strongest of all warriors are these two — Time and Patience.” – Leo Tolstoy
To rank your website in the search engines you need a plan. That plan includes (but is not limited to) all of the above:

  • SEO Knowledge (what to do and what not to do)
  • Real world keyword and competitor data
  • Great content
  • Lots of high quality inbound links
  • Analytics integration
  • Realistic Goals
  • A timeline
  • A budget
  • Patience and the knowledge that your investments WILL pay off if you allow it

Click here to read more.

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What else is going on around the web:

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Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.

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