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In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main goals. And both of those goals are related to one another as well.

In the world of senior living facilities, the competition is fierce. After all, consider this: the senior population is the largest growing age group so products and services that are aimed directly to them or to the family that is responsible for caring for them can be very big business, indeed. But, in a market that is that choked with choices, you have to be able to stand head and shoulders above everyone else to get anyone’s attention at all.

It is the rare business that does not have at least some information on the internet these days and online marketing is quickly replacing other forms of communication to get the initial interest and the chance to hook a customer’s attention. But the old adage still applies – you only get one chance to make a first impression, so your website has to zing and pop. It has to:

  • Spell out its basic premise quickly and succinctly
  • Have visual appeal and ease of use
  • Deliver on its initial promise
  • Give the customer the chance to leave contact information for more details

But, most importantly, it has to make them WANT to leave their information. They have to WANT to continue through the site, and they have to WANT to come back!

Living Care Senior Housing called in Sanctuary Marketing Group to review their existing websites. Once they were found, they looked good but that is the problem right there: once they were found. Senior Living was greatly in need of search engine optimization so that more people would be directed to their site when they did a browser search for any of the keywords that would be related back to them.

As mentioned before, the competition in the senior care world is ferocious, so it takes every marketing tool to give a company the edge, to push them ahead of the others in the market. We decided that the best way to help Living Care Senior Housing was to research the retirement community as well as the assisted living market and then start building from there.

Because their sites were already pretty good, we did not have to start all over back at square one; we just started doing some SEO to really drive those sites up higher in the standings.

What it meant to Living Care Senior Housing to have us in their corner was a ten percent overall increase in traffic to their sites with an increase of 50% coming from organic search engine traffic!

We can do the same for you. We are Sanctuary Marketing Group and we can help you reach all of your marketing and business goals.

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Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.

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