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How to Select an Inbound Marketing Agency

inbound marketing strategyIf you are interested in increasing your web traffic via content marketing services or by using an inbound marketing agency, it is important that you establish the right relationship with the right agency. But how do you find that connection? Here are some of the criteria to finding the best agency for your needs and the questions that you should be asking them.

It takes incredible knowledge and the ability to stay on top of the ever changing, ever expanding internet marketing industry. It is time consuming, and many business owners just cannot spare the time to realistically make the most of their own efforts.

What Are the Top Criteria for Selecting Your Inbound Marketing Agency?

There are several things that you should be looking at when interviewing prospective inbound marketing agencies. These are:

Do they offer the exact, right services for your listed needs? Most inbound agencies offer different types of services. If your goal is to attract more traffic to your website, then hire the agency that has their priority in traffic generating services such as blogging or content creation. If you want more leads and customers, though, the focus should be on premium content creation, a killer landing page and marketing automation.

Does the agency have a clear and definable process? Because there are so many steps to search engine marketing and so many pieces of the puzzle, it is important that the agency can come up with a complete and comprehensive strategy. The agency should be able to explain and lay out their strategy for your business and how it fits into your goals and business plan. But, more importantly it should be clear and have had demonstrable success.

Can the agency discuss measured success?

The words that you should be hearing during the pitch from the agency include: metrics, benchmarks and analytics. As a business owner, you have set goals. As your prospective inbound marketing agency, those goals should be their goals.

Can the agency demonstrate the skills to handle this project?

From the start, you should not have any concerns that the agency will be able to handle your project whether it is big or small. The agency that you choose should have good communication skills, the right amount of time resources and the right skill sets.

How do you feel about the inbound agency’s own website?

It is not enough just to check out the inbound agency’s past clients and their numbers- if their landing page or their social marketing presence is not up to par or is not what you would be expecting, then it is unlikely that they are right for you.

Before you commit to an inbound marketing agency, consider using the prospect for a small, shorter term project, aiming for around three weeks to three months. They should fit in as a part of the marketing team. You can see how that project goes for the allotted time and then assess whether to continue or start shopping for a new inbound marketing agency.

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Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.

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