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web-video-adviceOk, so over the years we’ve learned a few things about web video. We’re by no means experts but here are some basic 101 tidbits of advice that we can pass on for those who are just starting out. The advice below will help you kick your bland boring videos up a few notches and maybe you’ll stand out among your competition. (more…)

Advice on creating low budget, informational YouTube Videos for your website

Part 4:
Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy.

Question: What could make Search Engine Optimization Better?

Answer: People look at SEO in many cases sort of magic trick, or as a sort of universal key or somehow its gonna solve the problem – not the case

Most important thing to remember about Search Engine Optimization is that we are massing an audience. Now when have that audience and bring them to the door, the next most important thing you can do is figure out what to do with them?

Often time when SEO falls apart its because the site itself is NOT optimized to convert that traffic that they are building into customers

As we get better at directing traffic towards a specific purpose and action, SEO becomes infinitely more important because as you connect a targeted audience to exactly what you are trying to do for them…and THEN you can bring them to your front door.

Now you’ve got something that can raise the bottom line on and dramatically change your business.

VIDEO: Using SEO to Improve Conversion

Part 3:
Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy.

Question: When you have discovered a link that someone is pointing to you, is it advantageous to link back to that Website?

Chris: The value there would be if that is content that is related to what you do. Not all links are created equal. If you get a link from some random site and you make widgets and they make a completely different type of widgets, that link may not have as much value as another Web site in your same industry.

Jay: If it is related content and you feel it’s of good quality, it could add value (indirectly) in that you’re providing more information for your readers even though it doesn’t add direct SEO value or weight.

Chris: Yeah, what I would say it has to be related and what you can do is incorporate that link with a keyword on your page and if they are a highly regarded, reputable site that linking is going to build some sort of weight on your page too.

Additional notes:

  • There may be some indirect value in linking back to a site that links to you, even if there is no direct SEO value.
  • The link presents and opportunity to establish and build a relationship among related businesses in your industry that may share the same customers.
  • Search Engine Optimization is just on component of a successful online marketing campaign.
  • Linking to high quality, related sites can increase the chances that customers will find you organically — whether through a Google search or through the network of connections formed by one valuable site, leading to another valuable site, leading YOUR valuable site.
VIDEO: Does it Make Sense To Link Back To Other Web Sites?

Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy.

Question: You guys have been talking about content, can you actually describe what you mean by ‘great’ or ‘highly useful’ content?

Jason: When you are looking great or highly useful content you are really looking at it from two aspects. One, how much information does it provide about what you do to your visitor. And, two, from an SEO standpoint, what words are we using to define that content.  By that I mean,  it needs its to be appropriately informative and it needs to have the key words there that are most used or most commonly used by your potentials or your target audience.

Chris: And in regards to linking to sites and what makes content ‘highly valuable’  — there is difference between content and really good useful content where people actually get value out of it. That’s why having the key words in there and targeting it towards a specific SEO goal is good, but just creating well written useful content around the key phrases you are going after… people finding your your content from a search  and and say, ‘Yes, this exactly what I needed.’ Then word will spread as they are going to share that content with people, they are going to link it to from their site, and their social networks…so that’s the goal.

How Do You Create Content That Will Perform Well for SEO?

Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions we receive from our customers.

A Transcription is below:

Question: You mentioned it’s extremely important to get links to your website, how do you actually get those links to your site?

Chris: There is probably hundreds of different ways that you can actually get links.  The best way is to just create great content that people find as valuable, but there’s others a of lot of different ways and you can actually get fairly creative; you can create what’s called linked page which could be almost anything that is something that is on your site that’s appealing to your target audience that they may want to link to and say, ‘hey, now this something of value’, that could be anything from basic content, to a widget, or a video that that makes people want to link to your site.

Question: Part two to that, how can you handle external links to your own website?

Jason: You can look at it in two parts. The first is the actual raw traffic that a link on another site can lend, which is what ever traffic they have has the opportunity of linking directly to your site. That creates a raw generation of traffic there.  The second part of that is the ‘weight’ that it lends your site content from a search standpoint.  So when Google looks at the site they can see those external links linking back to this content as being valuable, they more or less count that as a vote or as a added weight or value. You have the ability to raise your search engine position based on the number of sites that are out there and the quality of the sites that are linking back to you as well.

Video: How To Get Links To Your Site

Nearly all websites have at least one video section these days, and many of them have more than that. The use of video on your business website goes beyond the insane collage of cats falling off tables or little kids hitting their dad in the groin; it is a way of really reaching your market and showing them what your product or service can do, live and in action, rather than just relying on a small, static picture and a few lines of copy.

Let’s say that you are selling a home vacuum sealer machine for storing foods. A video that shows the product in action is not only interesting to watch, it is practically selling these things for you. People watch the ease of operation and realize how much food they throw away for waste alone and they instantly want one of these things! Product demonstration is only one of the ways that you can effectively use video on your website. You can also use video for:

  • Customer testimonials
  • How to and buying guides
  • Support information (more…)
How to Employ Professional Looking Video to Increase Traffic and Conversion on Your Website