Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets and exploring undiscovered niche opportunities.
Building a Web Presence that Matters
Many companies are under the impression that having a corporate website is enough of a digital storefront to support Internet marketing efforts. This may have been true in the early days of online marketing, but it no longer holds water in today’s fast-paced and highly competitive business environment.
In fact, the phenomenal growth of the Internet has made it more difficult to rise above the crowd to get your message to the target audience. In 2014, the number of registered websites passed the 1 billion threshold with more coming online every single day.
Clearly, it is not enough to just stake your claim on a piece of Internet real estate with a domain name and populating a website with static information. Customers want interactive experiences that can be enhanced with social media participation.