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Social Media

web presenceSocial media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets and exploring undiscovered niche opportunities.

Building a Web Presence that Matters

Many companies are under the impression that having a corporate website is enough of a digital storefront to support Internet marketing efforts. This may have been true in the early days of online marketing, but it no longer holds water in today’s fast-paced and highly competitive business environment.

In fact, the phenomenal growth of the Internet has made it more difficult to rise above the crowd to get your message to the target audience. In 2014, the number of registered websites passed the 1 billion threshold with more coming online every single day.

Clearly, it is not enough to just stake your claim on a piece of Internet real estate with a domain name and populating a website with static information. Customers want interactive experiences that can be enhanced with social media participation.

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You Are More Than Your Website
US Print vs. Online Ad Spend 2011-2016, Source: eMarketers

Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby:

  • Customers are more satisfied due to receiving relevant offers and more meaningful communication.
  • Companies achieve increased profits through incremental customer spending and stronger loyalty.

I’m hesitant to apologize for this blunt, yet obvious dynamic… because it works! As a consumer I don’t want to be hounded by irrelevant ads; as a marketer I don’t want to waste time and money on non-responders.

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Big data meets social marketing. Is your CRM Strategy changing with the times?