By Chris Auman on Oct 16, 2014
My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the digital marketing industry. It’s essential to spend a little time every day reading, listening or... Read more.
By Kelly Brown on Aug 08, 2014
Klout uses information from multiple social media forums to determine your Klout Score, a figure that estimates how well your company connects with desirable customers in its online advertising and promotional efforts. Unlike traditional advertising, which is rapidly becoming ineffective... Read more.
By Kelly Brown on Jul 23, 2014
Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets and exploring undiscovered niche opportunities. Building a Web Presence that Matters Many companies are under... Read more.
By Denise Bellis on Jan 23, 2014
Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are more satisfied due to receiving relevant offers and more meaningful communication. Companies achieve increased profits... Read more.