The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
People are continually asking my opinion about the Yellow Pages. My first question is “Which Yellow Pages”? Are you talking about the book that shows up each year (that ends up in my recycle bin) or are you asking about... Read more.
I recently met Mike Ramsey (Briefly) at the GetListed.org Local University (#LocalU) in New York City. I don’t know Mike and I would hesitate to even consider him a friend at this point. But I was thankful to make the... Read more.
Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information... Read more.
I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I’ve used project management software for many years now and recently developed my own system that made... Read more.
In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major... Read more.
Research is an important part of effective local optimization. At the base level you need to know if it’s worth your time and effort to even attack a niche and if you’ll ultimately survive as a business. Getting that data... Read more.