Freedom Health, LLC, innovates diagnostic tools and products for the management of digestive health in horses. One of their primary audiences is equine veterinarians who oversee the care of horses used in competition. Freedom Health has extensive research experience and technical background in the field of equine GI health. White papers provide a useful vehicle for sharing their expertise while generating potential sales conversations with vets.
We work closely with their team to produce and offer quarterly white papers like "What's Hot in Equine GI Health Research," which are used as a lead generation tool to initiate conversations with interested veterinarians. Sanctuary handled the strategy, copywriting and design of this white paper as well as the execution of the free download lead generation tool on the website and promotions through social content, social ads and email.