Jackie Baker

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Jackie Baker is an internet marketing strategist who embodies the notion of complete client services. Her unique ability to see both the forest and the trees makes her an expert at designing targeted, holistic campaigns while being detailed enough to get the smallest of tasks done right.

About Jackie Baker

Jackie Baker is an internet marketing strategist who embodies the notion of complete client services. Her unique ability to see both the forest and the trees makes her an expert at designing targeted, holistic campaigns while being detailed enough to get the smallest of tasks done right.

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Here are my most recent posts

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” – long before the field of content marketing was an actual thing. Sure good design, great page layout, and mobile friendly design are important. But it’s great content – and... Read more.
The Value of Evergreen Content to Small Businesses

The Value of Evergreen Content to Small Businesses

While the tools and rules of online marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site to attract potential customers on search engines or social media in particular, high-quality, engaging, fresh,... Read more.
The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be doing something else. “She Did This and You’ll Never Believe What Happened Next” and “Top... Read more.
The Best SEO Strategy is Always About Your Customers (Not Google)

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you – or the company you’ve hired to do your SEO – are getting bogged down in the intricate technical details of search optimization, focused... Read more.
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