{"id":979,"date":"2010-09-10T07:40:45","date_gmt":"2010-09-10T07:40:45","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=979"},"modified":"2024-08-15T17:14:40","modified_gmt":"2024-08-15T21:14:40","slug":"keyword-research-using-google-insights-for-search","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/keyword-research-using-google-insights-for-search\/","title":{"rendered":"Keyword Research Using Google Insights for Search"},"content":{"rendered":"

It can’t be overstated, keywords are extremely important as you build and execute your SEO<\/a> and digital marketing<\/a> strategy.<\/p>\n

The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that the right people will find you. This is especially important when building an online strategy focused on a local marketplace. \u00a0E.g. I say ‘pop’, Easterners say ‘soda’, and Southerners may say ‘coke’.<\/em><\/p>\n

But how do you select the right keywords? \u00a0How do you do know which ones will generate traffic?\u00a0There are a number of tools out there but my recent favorite is Google Insights for Search.<\/a><\/div>\n
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Most tools allow you punch in a phrase and will then show you it’s relative popularity.\u00a0And yeah, Google Insights for Search does that but it also does so much more. \u00a0Warning, if you’re an analysis geek you may lose a couple hours exploring this tool.<\/p>\n

Most of the businesses Sanctuary Marketing Group works with are based in the Cleveland, Akron and Canton areas and THEIR clients are centered in this region as well.\u00a0As the Web developer for ACME Fresh Markets, Maibach’s, Whitmer’s Lighting — we know they’re each looking to get the attention of LOCAL buyers.<<\/p>\n

So the ability to zero in on your region to nail down the right keywords for your local business is extremely powerful.<\/p>\n

You can also zero in on the time range as well — I recommend looking at the last 12 months as it’ll give you a good snapshot of what’s hot now but still allow you to make sure your keyword selections have staying power.<\/p>\n

I included an example below showing the relative strength of the words ‘internet marketing’ vs. ‘online marketing’ vs. ‘social media<\/a>‘ in our local Ohio market.<\/p>\n


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