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\nSimply put, split testing is nothing more than a tactic\u00a0used by digital marketers to put you as in touch with your customers\u00a0as you can possibly be.<\/p>\n
As a business owner or web designer\u00a0you may love the way a certain page looks or how a product description reads, but the cold, hard truth is that it doesn\u2019t matter what you think — it\u2019s all about how your choices influence your potential customer.<\/p>\n
Split testing (sometimes called A\/B testing) is used to test multiple versions of website components to see which ones lead to more conversions (Actions). Its purpose is to improve marketing efforts, and the reason it\u2019s often referred to as A\/B testing is because you\u2019re showing potential customers two versions of a page, email, etc. You review metrics to see which page yielded the best results–A, or B.<\/p>\n
What are the benefits of Split Testing?<\/strong><\/p>\n Split testing can provide some substantial benefits to your business.<\/p>\n First and foremost, split testing eliminates guesswork. You\u2019ll have hard data and metrics that you can use to steer your website in the appropriate direction, ensuring that you\u2019re maximizing your return on investment (ROI).<\/p>\n Split testing will give you and your company cold, hard and measurable results. You can set up any number of parameters, but rest assured that a good split test can show you site visits, audience engagement, revenue and even something as simple as the number of clicks on a given webpage.<\/p>\n