{"id":8447,"date":"2015-05-28T16:42:25","date_gmt":"2015-05-28T16:42:25","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=8447"},"modified":"2023-09-19T03:41:03","modified_gmt":"2023-09-19T07:41:03","slug":"social-media-research-pt2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-research-pt2\/","title":{"rendered":"Social Media Research: Know What Works"},"content":{"rendered":"<h2><b>Social Media<\/b> Research: Know What Works<\/h2>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-8460\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/social-question2-crop-1-179x300.jpg\" alt=\"social question2-crop\" width=\"179\" height=\"300\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/social-question2-crop-1-179x300.jpg 179w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/social-question2-crop-1-209x350.jpg 209w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/social-question2-crop-1.jpg 329w\" sizes=\"(max-width: 179px) 100vw, 179px\" \/>This is the third post in our series of understanding how<a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/social-media\/\"><strong> Social Media<\/strong><\/a> works and how to tie it into a<strong> Digital Marketing Strategy<\/strong>. The first post <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/digital-marketing-social-media-series\/\"><em>Intro to Digital Marketing and Social Media<\/em><\/a> addressed the subject of Should my local, small business be on social media? The second post started us on the path of <em><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-research-pt1\/\">Social Media Research<\/a><\/em>. We continue on with the subject of research.<\/p>\n<p>Knowing what works saves you time, money and increases the chance of success of any social media strategy. Emulating what others have done is a great place to start. Copying successful strategies is just plain smart. We all want to be creative and come up with an original idea and this is a wonderful way to approach things, but it&#8217;s not always practical. There is nothing wrong with taking what others have done and applying to your business. Does this mean you will have the same success that they&#8217;ve had? Absolutely not. That is why it is important to try and test different approaches.<\/p>\n<h3><b>Test Then Invest<\/b><\/h3>\n<p>Now, before we get into the nitty-gritty of each channel that I have mentioned, there is something that needs to be said. Before we get into the details of properly tagging and organizing your website<img decoding=\"async\" class=\"alignright wp-image-8462\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/accept-47587_1280-1-300x251.png\" alt=\"accept-47587_1280\" width=\"200\" height=\"167\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/accept-47587_1280-1-300x251.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/accept-47587_1280-1-350x293.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2015\/05\/accept-47587_1280-1.png 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>to be more sharable, the necessity of having all of the correct image sizes on your pages, and the utter need\u00a0to embed code so that your information is shared correctly \u2014 before we do all of that \u2014 <b>you have to understand that you cannot possibly do it all (and don\u2019t have to). <\/b>At least, you cannot do it all across every channel available. As noted above, each social media channel is different. Each channel brings its own \u201cparticular set of skills\u201d (to quote Bryan Mills from <i>Taken<\/i>). For a business or individual to sit in a conference room and brainstorm the best channels for their business and then take the next five years on those channels alone would be a complete catastrophe.<\/p>\n<p>Rather, use the <i>TEST THEN INVEST<\/i> model.<\/p>\n<p>Maybe you have had great success with a channel or two already. If you know for a fact that Facebook is your bread and butter then stick with it to avoid getting toasted by the competition. Stick with what works but be ready to try out new platforms before you map out your Social Media Marketing campaign hard and fast. <i>Testing<\/i> a platform simply means get familiar with it. Get into the social channel, create an account (even a faux user if that works for you), and begin engaging with the community that is already there. You\u2019ll learn more about what works and what does not work once you\u2019re on the inside. You will discover things like how well tweets with visuals, videos or pictures, perform versus those without imagery. You\u2019ll get a better idea of what acquiring a shallow, spammy community can do to your page\u2019s engagement levels. You\u2019ll also find out how fun and exciting it is when reputable brands or local businesses seek you out or mention you in posts. Test, test, test! Create profiles for SnapChat, Path and Vine to see firsthand just how different the channels are and what makes them tick. All of the testing that was just mentioned was what the industry calls <i>free<\/i><i><\/i> promotion and <i>earned<\/i> promotions; You and your profile gain exposure just by being active and earning your spot in the ranks.<\/p>\n<p>You should also take time to test <i>paid<\/i> promotions. Create a few <a href=\"https:\/\/www.facebook.com\/advertising\">ads in Facebook<\/a> to get a glimpse of how you can very specifically target your ads, even down to a five-mile radius around your storefront. Get into the <a href=\"https:\/\/ads.pinterest.com\/\">Pinterest Ads<\/a> community and try your hand at putting your business in front of the millions of users! You can read up on how to use these Social Media Marketing ad platforms until your eyes ache, but nothing teaches somebody like getting into the trenches, investing a few dollars (I would suggest around $25-50 per platform to see any real results), and analyzing the results. Test both <i>earned<\/i> and <i>paid<\/i> techniques across all available channels to see what platforms may be most effective for your own brand or business \u2014 then map out how to dominate your niche! Speaking of planning ahead, let\u2019s talk about that now.<\/p>\n<p>Pouring time and money into one approach only to find out later that it was a failure can be disheartening and cost you your job. Find out what really works by testing.<\/p>\n<p>Next up in our series is Determining a Social Media Strategy<\/p>\n<p>Sanctuary Marketing Group has a dedicated team of Social Media and <a href=\"https:\/\/www.toptal.com\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing<\/a> professionals who are ready to help you with the advice, research, testing, development and implementation of a social media strategy. <a href=\"https:\/\/www.sanctuarymg.com\/contact-us\/\">Contact us today and request a quote<\/a> or call <strong>(330) 266-1188<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Intro to Digital Marketing and Social Media addressed the subject of Should my local, small business be on social media? The second [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64],"tags":[209,119,120],"type-category":[288],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-social-media","tag-social-media-marketing","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Research: Know What Works<\/title>\n<meta name=\"description\" content=\"Knowing what does and doesn&#039;t work within Social Media campaigns is key to long term success. We provide some insight into understanding this world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-research-pt2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Research: Know What Works\" \/>\n<meta property=\"og:description\" content=\"Knowing what does and doesn&#039;t work within Social Media campaigns is key to long term success. 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