{"id":8428,"date":"2015-04-22T09:05:29","date_gmt":"2015-04-22T09:05:29","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=8428"},"modified":"2023-01-10T15:47:31","modified_gmt":"2023-01-10T20:47:31","slug":"google-mobilegeddon-is-here-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/websites\/google-mobilegeddon-is-here-what-you-need-to-know\/","title":{"rendered":"Google Mobilegeddon Is Here – What you need to know"},"content":{"rendered":"

In a\u00a0new, ongoing monthly report, our company President Chris Auman strives to\u00a0identify the one big digital marketing news story that you need to know about.<\/p>\n

\"google-Mobilegeddon\"This month I wanted to make sure that everyone has heard about what some people are calling ‘Mobilegeddon<\/a>‘.<\/p>\n

It’s now a top priority to have a mobile optimized website<\/strong><\/p>\n

As of April 21, 2015, Google will be making changes to their search algorithm that will reward websites that are ‘mobile friendly’. On this date you will immediately see more websites in your search results that are considered by Google to be optimized for mobile phones. In the words of Google “Users will see a significant impact in our search results’.<\/p>\n

This is actually an unprecedented move because Google hardly ever alerts us to changes in their algorithm, nor do they explain why some sites rank higher and some can’t be found. But in this case they announced ‘loud-and-clear’ that they will be expanding their use of mobile-friendliness as a ranking signal. The goal: users will find it easier to get relevant, high-quality search results that are optimized for their devices. Websites that have not made the necessary changes will now be considered to be less worthy and relevant. Ultimately websites that do not pass the mobile-friendly tests will fall in the rankings\u00a0and visits to the site will decrease because of it.<\/p>\n

Because Google is the primary internet search engine and\u00a0most\u00a0website traffic originates from that search engine, this is why\u00a0business owners are worrying, panicking, and even calling the update \u201cMobilegeddon\u201d.<\/p>\n

How to make your website mobile-friendly:<\/strong><\/p>\n

So what can you do to ensure that your website is mobile friendly<\/a>? Fortunately Google has provided us with specifics:<\/p>\n

    \n
  1. Your site will avoid\u00a0software that is not common on mobile devices, like Flash.<\/li>\n
  2. It should contain\u00a0text that is readable without zooming.<\/li>\n
  3. The\u00a0content should be sized to the screen so users don\u2019t have to scroll horizontally or zoom.<\/li>\n
  4. Links should be far enough apart so that the correct one can be easily tapped by your finger.<\/li>\n
  5. Check your site for\u00a0mobile usability issues across your site using the Mobile-Friendly Test Tool<\/a>.<\/li>\n
  6. Refer to the developer guide<\/a> for more information and tips.<\/li>\n<\/ol>\n

    Additional Best Practices For Mobile Success:<\/strong><\/p>\n

    Here are some additional tips and best practices related to developing an effective mobile website:<\/p>\n

      \n
    1. User Interface: Because the screen is small on mobile devices, it\u2019s important to focus on the ease of use over a fancy\u00a0interface.<\/li>\n
    2. Simplify: It usually does\u00a0not make sense to have all\u00a0navigation items immediately visible on smaller screens.<\/li>\n
    3. Prioritize: You\u2019ll need to prioritize the elements on the page that are most important\u00a0and make them the most prominent and easy to find.<\/li>\n
    4. Speed: Optimize your website for slower connections. The speed that we\u00a0can access information on our\u00a0phone\u00a0is still\u00a0limited by the networks to which they connect. Plan for the worst\u00a0because\u00a0websites will be abandoned if load time is slow.<\/li>\n<\/ol>\n

      We would be happy to do a Mobile Review.<\/p>\n","protected":false},"excerpt":{"rendered":"

      In a\u00a0new, ongoing monthly report, our company President Chris Auman strives to\u00a0identify the one big digital marketing news story that you need to know about. This month I wanted to make sure that everyone has heard about what some people are calling ‘Mobilegeddon‘. It’s now a top priority to have a mobile optimized website As […]<\/p>\n","protected":false},"author":4,"featured_media":8429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[106],"tags":[205,206,207,201,208],"type-category":[288],"class_list":["post-8428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-google-and-mobile","tag-google-mobile-update","tag-mobile-friendly","tag-mobile-usability","tag-mobilegeddon","type-category-articles"],"acf":[],"yoast_head":"\nWhat You Need To Know About Google and Mobilegeddon<\/title>\n<meta name=\"description\" content=\"As of April 21, 2015, Google will be making changes to their search algorithm that will reward websites that are 'mobile friendly'. 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