{"id":8194,"date":"2014-11-26T14:16:04","date_gmt":"2014-11-26T14:16:04","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=8194"},"modified":"2023-09-19T06:47:39","modified_gmt":"2023-09-19T10:47:39","slug":"local-search-tactics-phase-2-local-campaign-planning-setup","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-tactics-phase-2-local-campaign-planning-setup\/","title":{"rendered":"Local Search Tactics Phase 2: Primary Onsite Local Strategies"},"content":{"rendered":"

There are many things that you can accomplish with your own website so you shouldn’t waste an opportunity that you can fully control. Many of the factors that influence local search and SEO<\/a> rankings are outside of your control so start with the following onsite tactics and you’ll start to build on that solid foundation here in Phase 2 of our Massive Guide to Local Search Tactics<\/a>.<\/p>\n

Display Phone Number Aggressively<\/h2>\n

Consider adding your official street address, city name and phone number to the header or footer of your website. Make sure that it\u2019s TEXT and not an image.<\/p>\n

Add Location & Contact Information to Website<\/h2>\n

Making sure that Google knows that you\u2019re a local business starts with telling them where you\u2019re located in your city. Add your official address to your website on every page. If you have multiple locations, make sure that each location has its own optimized page with contact information.<\/p>\n

Optimize Title Tags, HTML, and Content<\/h2>\n

Whenever appropriate, you should try to optimize the individual pages on your site and include your city and state. It might or might not be appropriate everywhere, every time. But consider sprinkling your location throughout the site pages so your specific location has a \u201cpresence\u201d throughout your site.<\/p>\n

Setup and Distribute an XML and Onsite Sitemap<\/h2>\n

This one is not local specific but it\u2019s an SEO best practice. You must make it easy for search engines to index all of your content. Especially secondary landing pages that are location specific. A great way to do this is by using a content management system like\u00a0WordPress<\/a>\u00a0which will create XML and onsite sitemaps automatically. If you’re not using WordPress you can alway create an XML sitemap manually<\/a>.<\/p>\n

Create KLM File<\/h2>\n

A KLM file is another way that you can tell the search engines specifically where your business is located. They\u2019re simple to create and upload<\/a> to your site so there\u2019s no excuse to quickly accomplish this step and move on.<\/p>\n

Encourage Reviews<\/h2>\n

As mentioned previously in the first section (Phase 1 Planning\/Setup) you should have a strategy to acquire reviews from customers. It can happen naturally as customers seek out sites to review your business and leave feedback, but you should have an active strategy to encourage reviews and make it very easy for your clients.<\/p>\n

\n

Some ideas:<\/p>\n