{"id":7910,"date":"2014-08-13T14:17:43","date_gmt":"2014-08-13T14:17:43","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=7910"},"modified":"2021-11-03T18:31:29","modified_gmt":"2021-11-03T18:31:29","slug":"seo-user-intent","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-user-intent\/","title":{"rendered":"SEO: What is User Intent?"},"content":{"rendered":"

\"pizzaWhat’s the User Intent of “Pizza”
\n<\/strong>
\nLong focused on technical\u00a0strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization<\/a> experts have begun to adopt a different\u00a0approach – something called User Intent<\/em>. Mind you, they aren’t doing this willingly. \u00a0It’s simply a reflection of Google’s constant desire to improve search results by delivering the most relevant information based on the search query a user enters.<\/p>\n

Type the word ‘pizza’ into Google and the top results will be information about ordering pizza from pizza shops in your
\nlocal area. \u00a0Google has started to learn that the ‘user intent’ for the word pizza is to ORDER pizza from a local restaurant.<\/p>\n

Rather than keep only to narrow concerns such as anchor-text placements, URL-construction tactics, tailored keyword profiles and measured keyword densities, a growing number of SEO mavens are heeding the call from Google and others for high-quality content that genuinely meets the expectations and needs of consumers. The twin hammer blows of Google’s Panda and Penguin updates merely reflect an ongoing algorithmic evolution from static keywords toward the liveliness of semantic awareness and direct relevance to the intentions of visitors.<\/p>\n

The Semantics of Pizza<\/strong><\/p>\n

\"semantic<\/p>\n

Semantic understanding of a website’s\u00a0content\u00a0has long been the<\/em>\u00a0goal of search-engine companies and artificial-intelligence researchers. Much work remains before natural-language queries allow for true\u00a0comprehension, but search-engine-industry leaders are determined to get there and are introducing increasingly sophisticated algorithms\u00a0meant to deliver\u00a0only the most relevant results to their customers. Staying ahead in this competitive environment requires the creation of high-quality content that serves\u00a0the implied meanings behind the users search phrase.<\/p>\n

In other words, it’s not about creating content with the ‘right’ of keywords. It’s about creating content that answers the questions implied by those keywords.<\/p>\n

Among other tactics, optimization experts will study search-engine autocompletion suggestions, localization results, impulse-purchase signals and knowledge graphs for possible matches to their targeted website profiles. Relevancy trees may be constructed as necessary at websites to rapidly narrow down possibilities and identify specific visitor desires that can immediately be met with buying opportunities, requests for contact information, clickable social-media approval links, prospect-referral forms or other desirable actions. Some consideration for especially common misspellings may also be useful as part of an overall semantic-awareness strategy for increasing brand awareness and attracting the ‘right’\u00a0traffic (traffic which results in sales for your business).<\/p>\n

What are your Goals?<\/strong>
\nWhat do you want to accomplish with your website and your company? What can you offer potential visitors and customers? A full comprehension of your goals and the needs of your targeted prospects will help a great deal with knowing which tactics and strategies to follow for success. Having clarified your essential meanings, some important questions appear below:<\/p>\n