{"id":7673,"date":"2014-03-18T07:15:28","date_gmt":"2014-03-18T07:15:28","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=7673"},"modified":"2024-08-15T17:54:09","modified_gmt":"2024-08-15T21:54:09","slug":"local-search-n-p-template-best-practices-processes","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/","title":{"rendered":"Local Search N.A.P. Template, Best Practices and Processes"},"content":{"rendered":"<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-7674\" title=\"Local Search N.A.P. Template\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg\" alt=\"N.A.P.-TEMPLATE-300x225\" width=\"300\" height=\"225\" \/><\/a>I\u2019ve found that processes are essential in business. Local search and <a href=\"https:\/\/www.sanctuarymg.com\/seo\/\">SEO<\/a> is no different. Having solid system and reviewing them on a regular basis is really important to your success.<\/p>\n<p>With local search I believe it all starts with your NAP. Basically this is your business name, address and phone number but for our company it goes WAY beyond that where we\u2019re essentially researching, collecting and verifying data, creating images and photos and even setting up some citation sites before we consider our client\u2019s NAP document complete.<\/p>\n<p>For example, how can you distribute information to Localeze without preparing a logo graphic or doing keyword research? How can you fully optimize a <a href=\"http:\/\/www.google.com\/+\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google+ Local Business Page<\/a> without having links to your <a href=\"http:\/\/www.twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> page, your <a href=\"https:\/\/www.facebook.com\/business\/marketing\/facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook business page<\/a> and all the rest?<!--more--><\/p>\n<p>This is an ongoing work in progress \u2014 as are most things. But I\u2019d like to share our N.A.P. template that we currently use. This is not a process, it\u2019s the document that drives the process. (More on process later)<\/p>\n<p>Please feel free to contribute your comments on improving this. This is a Workflowy document so our ongoing changes and improvements will show here in the future. Enjoy.<\/p>\n<p><a href=\"https:\/\/workflowy.com\/shared\/cf6a6a2e-2122-3181-921e-f5cd9049fcc0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to view our current N.A.P. Template.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis is really important to your success. With local search I believe it all starts with your NAP. Basically this is your business name, address and phone number but for our [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[288],"class_list":["post-7673","post","type-post","status-publish","format-standard","hentry","category-seo","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local Search N.A.P. Template, Best Practices and Processes<\/title>\n<meta name=\"description\" content=\"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Search N.A.P. Template, Best Practices and Processes\" \/>\n<meta property=\"og:description\" content=\"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-18T07:15:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T21:54:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Local Search N.A.P. Template, Best Practices and Processes\",\"datePublished\":\"2014-03-18T07:15:28+00:00\",\"dateModified\":\"2024-08-15T21:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/\"},\"wordCount\":225,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/N.A.P.-TEMPLATE-300x225.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/\",\"name\":\"Local Search N.A.P. Template, Best Practices and Processes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/N.A.P.-TEMPLATE-300x225.jpg\",\"datePublished\":\"2014-03-18T07:15:28+00:00\",\"dateModified\":\"2024-08-15T21:54:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/N.A.P.-TEMPLATE-300x225.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/N.A.P.-TEMPLATE-300x225.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/local-search-n-p-template-best-practices-processes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Local Search N.A.P. Template, Best Practices and Processes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Search N.A.P. Template, Best Practices and Processes","description":"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/","og_locale":"en_US","og_type":"article","og_title":"Local Search N.A.P. Template, Best Practices and Processes","og_description":"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/","og_site_name":"The Academy","article_published_time":"2014-03-18T07:15:28+00:00","article_modified_time":"2024-08-15T21:54:09+00:00","og_image":[{"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg","type":"","width":"","height":""}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"Local Search N.A.P. Template, Best Practices and Processes","datePublished":"2014-03-18T07:15:28+00:00","dateModified":"2024-08-15T21:54:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/"},"wordCount":225,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/","url":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/","name":"Local Search N.A.P. Template, Best Practices and Processes","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg","datePublished":"2014-03-18T07:15:28+00:00","dateModified":"2024-08-15T21:54:09+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"When it comes to local SEO, your NAP can make or break your campaign. Find out how you can review your NAP listings and keep them consistent in this guide.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2014\/03\/N.A.P.-TEMPLATE-300x225.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/local-search-n-p-template-best-practices-processes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/articles\/"},{"@type":"ListItem","position":3,"name":"Local Search N.A.P. Template, Best Practices and Processes"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":false,"a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/7673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=7673"}],"version-history":[{"count":3,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/7673\/revisions"}],"predecessor-version":[{"id":20826,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/7673\/revisions\/20826"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=7673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=7673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=7673"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=7673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}