{"id":7330,"date":"2014-01-16T10:26:46","date_gmt":"2014-01-16T10:26:46","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=7330"},"modified":"2022-05-11T16:08:08","modified_gmt":"2022-05-11T20:08:08","slug":"4-organic-search-marketing-trends-look-2014","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/4-organic-search-marketing-trends-look-2014\/","title":{"rendered":"4 Organic Search Marketing Trends to Look for"},"content":{"rendered":"

\"2014This year was an interesting year for SEO<\/a>\u2019s and internet marketing professionals alike.\u00a0 With Google releasing algorithm updates like they were going out of style, even the most experienced experts were left playing catch up. Like every year that passes, the world of online marketing saw a number of new trends and practices emerge and those that were able to persevere are likely to reap the benefits heading into this new year.<\/p>\n

If you are a business owner or marketing officer and have been keeping up with the latest news and trends in the world of online marketing, then bravo.\u00a0 If you\u2019re like most everybody else whose time and effort is better served managing the ins and outs of running your business, then put on your reading glasses. Let\u2019s take a look at 4 organic search marketing trends for a successful new year. <\/p>\n

1.\u00a0 Content Marketing Puts Its Big-Boy Pants On
\n<\/b><\/h2>\n

Content has always reigned supreme in an internet marketing strategy, but now more than ever it\u2019s important to provide valuable content to site visitors. The days of banging out a 300-word article surrounding one keyword and a bunch of fluff is gone.<\/p>\n

The focus now has become on creating \u201cquality\u201d content that is educational, entertaining, and actionable. You should be striving to develop content that the reader wants to print off and hang on their wall. Now that\u2019s probably not going to happen frequently if at all, but I think you\u2019re picking up what I\u2019m putting down. Google is going to start rewarding (or already has) focused content that provides the most value for the searcher\u2019s intent. Those informational pieces such as tutorials, how-to\u2019s and long blog posts will be frequenting page 1 of the SERP\u2019s.<\/p>\n

\"ContentSpeaking of Google, one important update that has taken a stranglehold of content marketing is the Hummingbird update<\/a>. The Hummingbird algorithm is based on semantic search and focuses on delivering results based on user intent vs. keyword search terms. So what does this mean for your content strategy? In a nutshell, it means you should be creating content that answers the questions searchers are looking for. Furthermore, if I didn\u2019t get my point across yet, it means you should be creating robust, quality content that is educational, entertaining, and actionable based on the way people naturally speak.<\/p>\n

2.\u00a0 Site Contributors and Google Authorship Get\u2019s Personal<\/h2>\n

Google Authorship is really starting to catch on and continues to have an importance for business websites trying to gain credibility. Being a contributor to your site is a great first step, but leveraging that authorship and connecting your published articles and content with your Google+ profile is going to make all the difference.<\/p>\n

I\u2019m sure you\u2019ve seen search results that show an author\u2019s name and his or her photo, along with their Google+ circles and URL next to it\u2026 that\u2019s what I\u2019m talking about! Tell me those results didn\u2019t jump off the page at you. Seriously, tell me.\"google<\/p>\n

\"CharlieAside from standing out from the other results, it does have some additional benefits for Google\u2019s algorithm matching searches to relevant, \u201cquality\u201d content. Author classes and authorrank helps ensure that search results are credible and will serve as an indicator of the content\u2019s quality. It\u2019s kind of one of those \u201chelp yourself and help your business website at the same time\u201d sort of things. In this case, everybody is winning (Charlie Sheen voice).<\/p>\n

Bottom line is that it\u2019s important.\u00a0 So set up your Google+ profile if you haven\u2019t already, set yourself up as a contributor to your website, and add Google Authorship markup to your site. There are many ways to set this up depending on how you manage your site. Follow step-by-step instructions with this great tutorial<\/a>.<\/p>\n

3.\u00a0 Smartphones and Tablets Are Taking Over \u2013 Go Mobile<\/h2>\n

If you didn\u2019t know already, smartphones and tablets are kind of a big deal. The mobile revolution is taking over and is here to stay. In fact, according to Cisco, \u201cBy the end of 2013, there will be more mobile devices on Earth than people.\u201d\u00a0 Well it\u2019s 2014 now people, and I\u2019m no mathematician, so you can do the math on that one.<\/p>\n

Furthermore, Compuware suggested that 57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor\u2019s site after a bad mobile experience.<\/p>\n

Take a look at the difference a mobile-optimized site can make.<\/p>\n

\"Mobile<\/a>\"Mobile<\/a>
\n[clear]<\/p>\n

Which one would you rather shop from?<\/p>\n

With smartphones and tablets accounting for roughly 30% of organic search traffic, this year\u2019s internet marketing battle could very well be won or lost on mobile devices. If you don\u2019t already have a website optimized for mobile, what are you waiting for? Whether that is a simple plugin to make your site better suited for mobile or a completely unique design for your mobile site, the fight has already started, so it\u2019s time to armor up!<\/p>\n

\"RonAll the buzz in 2013 was about responsive web design<\/a>\u2026 and it still is. Responsive web design is a flexible design that sizes automatically to fit the resolution of the device being used. This ensures your site will fit the size of the screen and presents your design equally well on every device. Many web developers have been slow to adopt this solution, so if you\u2019re a business owner looking to go mobile make sure you have that conversation with your website developer.<\/p>\n

4.\u00a0 Social Media Makes a Deeper Footprint<\/h2>\n

Try not to ignore the huge elephant in the room. If you\u2019re not already actively engaged in social media<\/a> it would be a good idea to start.<\/p>\n

As mentioned earlier in my post, search engines are seeking to return quality content that is relevant to the search intent. Social shares along with other social signals are becoming more and more prominent ranking factors. Therefore the more social shares, Google +1\u2019s, etc. your content has, the better position you\u2019ll be in to rank organically in the search engines. Bottom line is that the more people share your content, the more authoritative you\u2019ll be viewed in the eyes of Google.<\/p>\n

\"OneBuilding authority in your niche will be key moving forward. Growing your following and redistributing your content through these social platforms will increase the likelihood of having your content shared. In addition to the potential sharing implications, I have a pretty good feeling Google knows who\u2019s active and who\u2019s not and is rewarding those businesses with a good following. Redistribute your content, but don\u2019t forget to add social share buttons to your website to make it easy for visitors to share your content with their friends.<\/p>\n

Take Control Of Your Online Marketing<\/h2>\n

Organic search marketing is sure to have its twists and turns and more exciting discoveries ahead. Working on these trends is a good start, but there are countless other best practices not covered here that you should be working on as well.<\/p>\n

Don\u2019t put all your eggs in one basket. A blend of these tactics along with your other marketing efforts and web design<\/a> is the key to your online success.\u00a0 If you haven\u2019t already started taking control of your online presence, the professionals at Sanctuary can help. Contact us<\/a> for a free assessment and get a jump start on your new year\u2019s resolution. I’ll toast to that!<\/p>\n","protected":false},"excerpt":{"rendered":"

This year was an interesting year for SEO\u2019s and internet marketing professionals alike.\u00a0 With Google releasing algorithm updates like they were going out of style, even the most experienced experts were left playing catch up. Like every year that passes, the world of online marketing saw a number of new trends and practices emerge and […]<\/p>\n","protected":false},"author":8,"featured_media":7348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[288],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","type-category-articles"],"acf":[],"yoast_head":"\n4 Organic Search Marketing Trends to Look for in 2014<\/title>\n<meta name=\"description\" content=\"Organic search marketing in 2014 is sure to have its twists and turns and more exciting discoveries ahead. 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