{"id":3153,"date":"2012-01-26T08:35:00","date_gmt":"2012-01-26T08:35:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=3153"},"modified":"2021-09-29T15:03:08","modified_gmt":"2021-09-29T15:03:08","slug":"what-is-a-call-to-action","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/what-is-a-call-to-action\/","title":{"rendered":"What Is a Call-to-Action?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft  wp-image-3155\" style=\"margin-top: 5px; margin-bottom: 5px;\" title=\"Call to Action\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2012\/01\/Call-to-Action.jpg\" alt=\"call to action\" width=\"263\" height=\"201\" \/>When it comes to <strong>conversion optimization<\/strong> and gaining the most return from your inbound marketing campaign, the <strong>call-to-action<\/strong> is extremely important. Those who create work with content marketing or inbound marketing may have quite an impressive campaign and even an equally impressive list of potential leads or future customers as the result of the work. Yet without a call-to-action, this may all be in vain.<\/p>\n<p><strong>Defining a Call-To-Action<\/strong><\/p>\n<p>A call to action is a method used to cause potential customers to take immediate action. In other words if you want those reading your internet marketing efforts to follow up by going to your sales page the \u201cclick here\u201d button is the all important call-to-action that tells people to act now. If you want to gain more contacts for your email lists, then you would include a \u201csign up now\u201d option somewhere. Of course, the most important one is the direct and straightforward \u201cbuy now\u201d tab. <!--more--><\/p>\n<p>There are other details involved and it is certainly a topic worth more in depth reading. To get a basic idea of what the call-to-action is, however, think of using urgent and active language such as \u201cregister,\u201d \u201csubscribe\u201d and \u201cact,\u201d instead of a softer approach that gives people more of an option to think instead of act. Sometimes more incentive helps such as, \u201ccall now and receive free shipping.\u201d This is still a call-to-action, but one with a reward to help entice people.<\/p>\n<p><strong>Other Examples of This<\/strong><\/p>\n<p>In addition to creating a sense of need for immediate reaction to follow through with a call-to-action, you can also add to the urgency.<\/p>\n<p>Use follow up phrases such as:<\/p>\n<p>\u201cExpires in 30 days,\u201d<\/p>\n<p>\u201cFor a limited time only,\u201d and<\/p>\n<p>\u201cAct now to receive a free gift \u2013 while supplies last.\u201d<\/p>\n<p>One more crucial thing about your website and anywhere you have presence online that allows for it, you should have a call-to-action on every page. These can be different but should be in place. So if one page on your website has a call-to-action to sign up for an e-newsletter, the next should have one that offers free shipping if you buy now.<\/p>\n<p><strong>Best Practices for Call-To-Action<\/strong><\/p>\n<p>You know all about it without realizing it, but if you aren&#8217;t sure watch any infomercial to get a better understanding. Though infomercials use video media, you use content marketing to first establish what problem the product solves. Once you have proven ahead of time the importance of the product or service, the call-to-action is the next logical step. Once your content marketing identifies what issues your customers could have resolved, how could they not want to \u201cact now,\u201d \u201cbuy now,\u201d or \u201csign up before time runs out\u201d?<\/p>\n<p>Keep in mind, not all call-to-action efforts are meant to make someone immediately buy something. It could be to offer them more information about something. In that case, the call-to-action would be something such as \u201cview demo\u201d or \u201cread more.\u201d<\/p>\n<p>The key is getting people to act and not ponder the decision making. It&#8217;s not about tricking them; it is about leading them in the right direction thus increasing your conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important. Those who create work with content marketing or inbound marketing may have quite an impressive campaign and even an equally impressive list of potential leads or future customers as the result of the work. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[],"type-category":[288],"class_list":["post-3153","post","type-post","status-publish","format-standard","hentry","category-content","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call to Action | Internet Marketing | Conversion Optimization<\/title>\n<meta name=\"description\" content=\"When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/what-is-a-call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to Action | Internet Marketing | Conversion Optimization\" \/>\n<meta property=\"og:description\" content=\"When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/content\/what-is-a-call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-26T08:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-29T15:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2012\/01\/Call-to-Action.jpg\" \/>\n<meta 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