{"id":23989,"date":"2026-09-27T06:00:00","date_gmt":"2026-09-27T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23989"},"modified":"2026-09-25T08:40:35","modified_gmt":"2026-09-25T12:40:35","slug":"business-growth-and-digital-marketing-news-tips-10-27-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-27-26\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 10-27-26"},"content":{"rendered":"\n

The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n
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Most business owners can tell you their revenue. Fewer can tell you what that number means for the decision in front of them: whether to hire, how much to sell next year, or when to pull back on spending. The financial statements every company produces are built to report what already happened. Every company needs them, but they were never designed to say what to do next.<\/p>\n\n\n\n

Sanctuary’s founder learned this the expensive way, and he had fewer excuses than most. He trained as a CPA. For years the agency’s revenue grew, and the company hired and spent to match it. Then clients left in ways nobody had planned for, and profit stayed flat while salaries rose. Together they showed the growth wasn’t what it looked like. What follows is how Sanctuary built an operating model around the numbers that actually drive its decisions, and why revenue turned out to be the wrong scoreboard.<\/p>\n\n\n\n

Read More<\/a><\/p>\n\n\n\n

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What you need to know:<\/h2>\n\n\n\n
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Publishers Put AI Overview Click-Through Near One Percent<\/strong><\/p>\n\n\n\n

At the Digiday Publishing Summit, attendees cited roughly a 1% click-through rate from the AI Overviews section, a 274% rise in publishers\u2019 paid search budgets over three years, and a 40% increase in customer acquisition and traffic from optimizing articles for AI.  Read More \u2192<\/a><\/p>\n\n\n\n

Google Expands Agentic Commerce Tools Before The Holidays<\/strong><\/p>\n\n\n\n

AI performance insights in Merchant Center are now generally available in Australia, Canada, India, New Zealand and the U.S., showing how a brand\u2019s share of voice compares with others across AI Mode and AI Overviews, and Google says merchants adopting core feed best practices see \u201can average 5% increase in conversions the following month.\u201d Read More \u2192<\/a><\/p>\n\n\n\n

Cloudflare Adds A Disallow AI Training Setting<\/strong><\/p>\n\n\n\n

Cloudflare\u2019s new \u201cDisallow AI Training\u201d option blocks model training while keeping search indexing intact, implemented through Disallow rules for Google-Extended and Applebot-Extended, with Microsoft\u2019s robots.txt support targeted for early 2027. Read More \u2192<\/a><\/p>\n\n\n\n


Google Broadens Its Mediapartners-Google Crawler Guidance<\/strong><\/p>\n\n\n\n

Google rewrote the documentation so that crawling preferences for the Mediapartners-Google user agent now \u201caffect various ad-related Google products (for example, Google AdSense and Google Ad Manager),\u201d replacing wording that named AdSense alone. Read More \u2192<\/a><\/p>\n\n\n\n

Google Adds Ad Experience Metrics To The CrUX Report<\/strong><\/p>\n\n\n\n

Four experimental metrics \u2014 Ad Count, Ad Density, Ad Weight: CPU and Ad Weight: Network \u2014 are now available through the CrUX API, the CrUX History API and Chrome DevTools\u2019 Ad panel, with BigQuery support planned but undated. Read More \u2192<\/a><\/p>\n\n\n\n

Three PPC Priorities To Focus On In 2027<\/strong><\/p>\n\n\n\n

Search Engine Land argues AI Max is already migrating some search campaigns with Dynamic Search Ads set to join the same framework in 2027, and that bidding to a form submission gives \u201ca very incomplete picture of success\u201d when some leads become opportunities worth tens of thousands of dollars. Read More \u2192<\/a><\/p>\n\n\n\n

Marketers Use AI Search Worries To Argue For Bigger Budgets<\/strong><\/p>\n\n\n\n

The IAB revised its annual growth estimate upward from 9.5% to 12.3% with CTV spending projected to rise 15.6%, while 61% of U.S. consumers said they had used an AI assistant for shopping research or decisions in the past three months and 44% of buyers named adapting to changing search habits as their top investment challenge. Read More \u2192<\/a><\/p>\n\n\n\n

LinkedIn Details Company Targeting In Campaign Manager<\/strong><\/p>\n\n\n\n

LinkedIn published a four-step framework for its Companies Hub: upload company lists or connect a CRM, use the dashboard to find engaging accounts filtered by engagement level and job seniority, target by engagement stage, then track follow-up campaign engagement to gauge where an account sits in the purchase journey. Read More \u2192<\/a><\/p>\n\n\n\n

LinkedIn Puts Numbers Behind Thought Leader Ads<\/strong><\/p>\n\n\n\n

LinkedIn says 71% of decision-makers find thought leadership more effective than conventional ad approaches, and that B2B marketers reported 1.6 times higher engagement with Thought Leader Ads than with single-image promotions. Read More \u2192<\/a><\/p>\n\n\n\n

LinkedIn Tests A Connections-Only Network Tab<\/strong><\/p>\n\n\n\n

Chief product officer Hari Srinivasan said LinkedIn is trialing a Network tab showing updates exclusively from direct connections and follows \u2014 \u201cthe people you have explicitly connected or followed\u201d \u2014 positioned partly as a counter to engagement pods that inflate post stats. If it ships, reach depends on who actually follows a client\u2019s brand and executives, so grow employee and executive connection bases now instead of relying on algorithmic distribution to strangers. Read More \u2192<\/a><\/p>\n\n\n\n

Facebook Limits Unpaid Pages To Two Link Posts A Month<\/strong><\/p>\n\n\n\n

Meta expanded a test capping non-paying Pages at two link posts per month \u2014 \u201cYou can share up to 2 links per month on your Page unless you subscribe to Meta One\u201d \u2014 with publisher Pages exempt, while Meta\u2019s own Q1 2026 report showed just 1.3% of U.S. post views included external links, down from 9.8% in 2022. Read More \u2192<\/a><\/p>\n\n\n\n

IAB Study Finds Creator Citations Shift AI Recommendations<\/strong><\/p>\n\n\n\n

The IAB\u2019s \u201cThe Creator Signal\u201d study of 2,200 respondents aged 16 and up, surveyed in May 2026 across five countries, found 56% favor AI recommendations that cite creator or influencer reviews and 80% are comfortable relying on AI for product recommendations, though 66% of boomers prefer recommendations without creator sources. Read More \u2192<\/a><\/p>\n\n\n\n

Anthropic Publishes Prompts That Tighten AI Writing<\/strong><\/p>\n\n\n\n

Anthropic released six prompting techniques, including two \u201cWriting Density\u201d prompts aimed at mannered prose \u2014 the short version is simply \u201cPlease remove all mannered prose\u201d \u2014 plus prompts covering formatting in chat and preferring targeted edits over whole-file rewrites. Read More \u2192<\/a><\/p>\n\n\n\n

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ADVERTISING<\/h3>\n\n\n\n

What PPC Needs From Your Landing Pages<\/h2>\n\n\n\n
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PPC<\/a> and web design<\/a> tend to operate in their own lanes, and that\u2019s usually fine \u2014 until a beautifully designed landing page quietly underperforms a paid campaign and nobody can figure out why. More often than not, the ad did exactly what it was supposed to do. The page just wasn\u2019t built with paid traffic in mind. Let\u2019s look at what to fix before that happens. Read More<\/a><\/p>\n\n\n\n

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ADVERTISING<\/h3>\n\n\n\n

Why Your Social Posts Are Showing Up in AI Search Results (And Why That Matters)<\/h2>\n\n\n\n
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Your potential customer isn\u2019t just searching for your company anymore on Google. They\u2019re looking at Chat GPT, Claude, Gemini, and other AI search engines. Instead of getting articles that are ranked in Google\u2019s system, they\u2019re getting direct answers on manufacturers\/services near them. The uncomfortable question you have to ask yourself: is your company even in the equation? The content you are producing online has a greater impact than you\u2019re thinking. Read More<\/a><\/p>\n\n\n\n

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LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

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KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The tools, tips, news and advice you need to grow your business. Most business owners can tell you their revenue. Fewer can tell you what that number means for the decision in front of them: whether to hire, how much to sell next year, or when to pull back on spending. The financial statements every […]<\/p>\n","protected":false},"author":3,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 10\/27\/26<\/title>\n<meta name=\"description\" content=\"Learn more about what PPC needs from your landing pages, why your social posts are showing up in AI search results and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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