{"id":23976,"date":"2026-09-13T06:00:00","date_gmt":"2026-09-13T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23976"},"modified":"2026-09-11T14:18:50","modified_gmt":"2026-09-11T18:18:50","slug":"business-growth-and-digital-marketing-news-tips-09-13-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-13-26\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 09-13-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Someone says, and means, that they&#8217;ll keep you in mind for referrals in the future. Then the names never come. It&#8217;s easy to file that under disappointment, but that&#8217;s the wrong drawer. Nobody lied. The Tuesday where the introduction would have made sense just went by, full of somebody else&#8217;s fires.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A referral sounds like a name being passed along, a small favor, a handoff. What&#8217;s actually happening is that someone is attaching their reputation to your work and deciding whether that introduction makes them look better or worse. That&#8217;s a risk. Asking more often doesn&#8217;t make the referral happen any easier either. Here&#8217;s what actually moves opportunity, and why it&#8217;s a matter of design rather than effort.<br><br><a href=\"https:\/\/sanctuarymg.com\/sanctuary-blog\/transferring-opportunity-designing-the-conditions-that-make-referrals-happen\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Escapes The Ad Tech Breakup<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judge Leonie Brinkema ruled on September 2 that Google can keep its advertising business, rejecting the DOJ\u2019s push for divestiture and ordering behavioral changes instead. The full remedy list stays sealed for two weeks, so the practical rules for buyers land later this month. <a href=\"https:\/\/techcrunch.com\/2026\/09\/02\/google-spared-from-ad-business-breakup-but-judge-orders-changes-to-how-it-operates\/\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Overviews May Be Squeezing Shopping Ads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mike Ryan of Smarter Ecommerce found Shopping CTR up roughly 17-20% year over year while impressions and absolute clicks slipped, suggesting ads simply show on fewer, better queries. Judge campaigns on impression volume and raw clicks this quarter, not the flattering CTR line. <a href=\"https:\/\/searchengineland.com\/ai-overviews-may-be-affecting-shopping-ad-ctr-and-impressions-487265\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search Ads Are Creeping Into AI Mode<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google confirmed a small experiment letting exact and phrase match keywords from ordinary Search campaigns serve text ads inside AI Mode when user intent is explicit. No opt-out has been announced, so watch segment-level performance for drift. <a href=\"https:\/\/searchengineland.com\/google-tests-traditional-search-campaigns-in-ai-mode-487199\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ChatGPT Up 48%, Bing Down 50%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush\u2019s July year-over-year comparison puts ChatGPT up 48.4% into the top 10 US sites and Bing down 50.4%, while the top 150 sites grew only 6.1% overall. LinkedIn climbed 15.5% into the top 20, which is worth noting if B2B social is on the plan. <a href=\"https:\/\/searchengineland.com\/winners-losers-us-website-traffic-past-year-486843\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics Went Dark On September 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 accounts showed zero traffic for August 31 data, in what analysts pegged as a processing delay rather than lost data. If a client screenshot shows a cliff on that date, it\u2019s the platform, not the campaign. <a href=\"https:\/\/searchengineland.com\/google-analytics-showing-zero-traffic-on-september-1st-486448\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gemini 3.8 Flash Arrives In AI Mode<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google began rolling its newer Flash model into AI Mode, changing the engine behind the answers users see. Re-run your brand and category prompts, because citation sets shift when the model does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/searchengineland.com\/gemini-3-8-flash-rolling-out-in-google-search-486630\">Read More \u2192<br><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gen Z Won\u2019t Network, LinkedIn Finds<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a survey of more than 18,000 professionals, 72% of Gen Z said hesitation costs them opportunities and 42% named expert voices the most effective content. Seventy-three percent now rate brand credibility above brand visibility. <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shares-insights-into-younger-professionals\/829515\/\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why Your Google Ads Suddenly Stopped Showing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Limited Ad Serving throttles an account\u2019s auction eligibility without any disapproval or suspension, and it hits lead gen, insurance, franchises and resellers hardest. Appeals run weeks to months, so advertiser verification and clean branded landing pages are cheap insurance. <a href=\"https:\/\/searchengineland.com\/limited-ad-serving-google-ads-486730\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cleaning Up AI Slop Is Now A Job<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freelancer.com listings for fixing AI-generated work rose 87% to 10,760 posts, Upwork saw 70% growth, and Fiverr searches for \u201cAI cleanup\u201d grew more than twentyfold since 2023. Graphic design leads the category, followed by video, proofreading and writing. <a href=\"https:\/\/www.searchenginejournal.com\/ai-slop-cleanup-job-listings-report\/588235\/\">Read More \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress Starts A Proactive Security Push<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress announced a security initiative aimed at the vulnerabilities AI tooling makes easier for bad actors to find and exploit. Worth a plugin audit across client sites this month. <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-announces-a-proactive-security-initiative\/587942\/\">Read More \u2192<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#fa8a00\">CONTENT MARKETING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Why B2B Content Marketing Pays Off When You Stop Expecting Quick Wins<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/b2b-content-marketing-strategy\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1-1024x682.jpg\" alt=\"\" class=\"wp-image-23881\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-Inbound-Marketing-Content-1.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B2B content marketing is kinda like baking bread. There\u2019s so much to being consistent, showing up, trying it a little differently, and then finding the rhythm your audience needs. It takes time. And if you\u2019re a marketing leader who\u2019s ever looked at your content calendar and wondered why results feel so slow, this post is for you. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/b2b-content-marketing-strategy\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#fa8a00\">ADVERTISING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Your Paid Social Budget Is Burning<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/paid-social-budget\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget-1024x682.jpg\" alt=\"\" class=\"wp-image-23958\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/paid-social-budget.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of business owners create their paid social media campaigns with the expectation that conversions will happen right off the bat. We would all love to press a button that generates leads within 24 hours. However, running paid social campaigns through the inbound methodology takes a different approach. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/paid-social-budget\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-4\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. Someone says, and means, that they&#8217;ll keep you in mind for referrals in the future. Then the names never come. It&#8217;s easy to file that under disappointment, but that&#8217;s the wrong drawer. Nobody lied. The Tuesday where the introduction would have made sense [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 9\/13\/26<\/title>\n<meta name=\"description\" content=\"Learn more about why B2B content marketing pays off when you stop expecting quick wins, your paid social budget is burning and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-13-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 9\/13\/26\" \/>\n<meta property=\"og:description\" content=\"Learn more about why B2B content marketing pays off when you stop expecting quick wins, your paid social budget is burning and more on the Sanctuary Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-13-26\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-13T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devteam1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-09-13-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-09-13-26\\\/\"},\"author\":{\"name\":\"devteam1\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/fd52d0a37ea2af668a99145405e49d7b\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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