{"id":23962,"date":"2026-08-26T16:32:53","date_gmt":"2026-08-26T20:32:53","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23962"},"modified":"2026-08-26T16:32:54","modified_gmt":"2026-08-26T20:32:54","slug":"paid-social-budget","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/paid-social-budget\/","title":{"rendered":"Your Paid Social Budget Is Burning (Here\u2019s Why)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A lot of business owners create their paid social media campaigns with the expectation that conversions will happen right off the bat. We would all love to press a button that generates leads within 24 hours. However, running paid social campaigns through the <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/social-media-in-inbound-marketing-strategy\/\">inbound methodology<\/a> takes a different approach. Just like investing in your retirement, your social ads need time, a fair budget, and planning. Slow growth is the way to see tangible results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To understand how to run paid social campaigns through inbound marketing, we\u2019ll use the <a href=\"https:\/\/www.hubspot.com\/flywheel\" target=\"_blank\" rel=\"noreferrer noopener\">Flywheel method<\/a> for demonstration. Attract, Engage, Delight. To learn more about this, check out <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/the-flywheel-model\/\">this article<\/a> from our team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Most Paid Social Campaigns Leave Money On The Table<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table-1024x700.jpg\" alt=\"\" class=\"wp-image-23961\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/why-social-campaigns-leave-money-on-the-table.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As a marketing agency with decades of experience in social media marketing, we see three common issues for businesses running their own social ads. It\u2019s easy to skip over these steps and not take the time to do your research. But if we\u2019re keeping with the retirement analogy from earlier\u2026you\u2019ll look up when you&#8217;re older and wonder where your investment went and why you\u2019re still struggling.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common issue #1: Your audience is set up incorrectly. If you don\u2019t get this part right, the entire Flywheel breaks, and your pipeline will suffer. So how do you make sure you get this right? Let\u2019s break it down.\n<ul class=\"wp-block-list\">\n<li>Your business might serve all 50 states, but it may not be a good idea to target the entire country. For example, if your budget is $1,000, it will be spread very thin if it\u2019s trying to hit every person in the United States. Instead, get very specific about your targeting. Maybe Ohio is where your largest customer base is\u2026great! Let\u2019s narrow it down by using your buyer personas (cities, gender, age, interests, etc.). Now that $1,000 has a very clear focus and way more power behind it. Just because you service multiple states doesn\u2019t mean you need to target all of them at the same time.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Common issue #2: Your creatives are speaking to the wrong audience. Have you ever seen an ad and thought, \u201cI don\u2019t even own a dog\u2026stop selling me expensive dog food.\u201d No? Just us? Regardless, the ad is meaningless to you. Well, that business just lost money because you counted as an \u201cimpression\u201d but had no interest in learning more. Yikes. As a business owner, you need to make sure that every aspect of your social ad speaks directly to the buyer persona you\u2019ve built for the product. The wrong creative being presented to the wrong audience can do damage to the brand.<\/li>\n\n\n\n<li>Common issue #3: Your budget is unrealistic. Too many people underestimate their social ad budget. There is no one number to use for every campaign, but there is a <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/calculating-your-ad-budget\/54436\" target=\"_blank\" rel=\"noreferrer noopener\">formula<\/a> that we would recommend. Start with your revenue goal, work backward to find your required leads, multiply by your cost per lead\u2014that&#8217;s your budget. Please know that trying to start with a smaller budget to \u201ctest the waters\u201d is not a good long-term strategy. Just like any other arm of your business, you\u2019ll need to spend money to make money.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How To Make Your Dollar Go Further Through Inbound<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further-1024x700.jpg\" alt=\"\" class=\"wp-image-23960\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/make-your-dollar-go-further.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing is all about helping people who have seen your company for the first time become brand advocates who want to tell more people about your services. By running your paid social campaigns through the Flywheel method, your budget will go further and your creative elements will be optimized to meet your audience at whatever stage they\u2019re at through the buyer&#8217;s journey.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Attract Stage.\n<ul class=\"wp-block-list\">\n<li>Brand awareness ads are perfect for this first stage of the Flywheel. At this point, we\u2019re just trying to make your offer the most relatable and enticing as possible. You\u2019re not asking for a sale at this point but rather just sharing who you are and how you can help solve your audience\u2019s pain point. This is where the bulk of your budget should be spent. Remember, even at this stage of the process, you should be targeting your specific <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-create-buyer-personas\/\">buyer personas<\/a> and not everyone you can reach.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The Engage Stage.\n<ul class=\"wp-block-list\">\n<li>At this point, we can now further narrow down your audience by retargeting people who have previously engaged with your brand awareness ads. This is a perfect time to run traffic ads that lead to a dedicated landing page on your website that connects with the messaging of the ad and uses language that your buyer personas will connect with. Now is the time to have a specific call to action (CTA) on your ads that asks someone to check out your website, download a whitepaper, subscribe to your newsletter, etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The Delight Stage.\n<ul class=\"wp-block-list\">\n<li>If the other two parts of the Flywheel are set up correctly, this is where you will start to see real traction and revenue for your business. It\u2019s important to focus on creating the best offer possible for your audience. Don\u2019t offer a generic whitepaper or promote a blog post at this stage. This is where you should lead with delighting your audience by offering your best promotion possible. Maybe it\u2019s 25% off for a limited time or a $50 Amazon gift card if they schedule a consultation with your team. Make it something that would stop you from scrolling on your phone if you came across it.<\/li>\n\n\n\n<li>Remember to retarget those who engaged with the other two ads since they have already expressed interest. This is your best shot at reaching the right people at the right time with the right offer.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cSlow growth is the way to see tangible results.\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You might be asking when this Flywheel method will start to pay off. The answer to that depends on your budget, your offer, your creative elements, and the way you have set up your buyer persona information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you skip any of those steps, we can almost guarantee that it will become a slower process for you and more expensive. Take your time with each step to make sure that you\u2019re focusing on each stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An Easy Starting Point<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point-1024x700.jpg\" alt=\"\" class=\"wp-image-23959\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/08\/an-easy-starting-point.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a new way of thinking about social media marketing for a lot of business owners. It will take some time and effort to leverage inbound marketing correctly in order to grow your business. However, we would recommend that you start small. The first and most important next action you could take is to make sure that your buyer personas are specific and that you truly understand their pain points. Listen first and sell later. Your audience will thank you for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of business owners create their paid social media campaigns with the expectation that conversions will happen right off the bat. We would all love to press a button that generates leads within 24 hours. However, running paid social campaigns through the inbound methodology takes a different approach. Just like investing in your retirement, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":23958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64],"tags":[],"type-category":[288],"class_list":["post-23962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Paid Social Budget Is Burning (Here\u2019s Why)<\/title>\n<meta name=\"description\" content=\"Learn how to use paid social ads to feed your inbound nurture sequences. Turn cold traffic into engaged leads with the right strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/paid-social-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Paid Social Budget Is Burning (Here\u2019s Why)\" \/>\n<meta property=\"og:description\" content=\"Learn how to use paid social ads to feed your inbound nurture sequences. 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