{"id":23915,"date":"2026-08-02T06:00:00","date_gmt":"2026-08-02T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23915"},"modified":"2026-07-30T13:52:03","modified_gmt":"2026-07-30T17:52:03","slug":"business-growth-and-digital-marketing-news-tips-08-02-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-08-02-26\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 08-02-26"},"content":{"rendered":"\n

The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n
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Reminder: Privacy-Related Lawsuits<\/strong><\/h2>\n\n\n\n

Over the past few months, we\u2019ve seen a number of businesses receive legal notices related to website tracking and privacy laws \u2014 specifically the California Invasion of Privacy Act (CIPA). If you\u2019ve received one of these letters, the first thing we want you to know is: don\u2019t panic, but don\u2019t ignore it either.<\/strong><\/p>\n\n\n\n

CIPA is being increasingly applied to common website tools \u2014 things like chat widgets, session recording software, and third-party tracking pixels \u2014 and a small number of plaintiff attorneys have been sending these notices broadly across many industries.<\/p>\n\n\n\n

Here\u2019s our honest take: before making any changes to your website, talk to a qualified attorney first. Why? Because any remediation typically means implementing stricter consent requirements around tracking \u2014 which creates a real trade-off in the marketing data we use to help guide your business decisions. There\u2019s no reason to limit that data unnecessarily if you\u2019re not required to.<\/p>\n\n\n\n

If you do need to move toward compliance, we have solutions to help minimize the impact on your reporting and results. And in the meantime, we\u2019re happy to audit what\u2019s currently running on your site so you have something concrete to bring to your legal team.<\/p>\n\n\n\n

Questions? Reach out \u2014 we\u2019re happy to talk through it.<\/p>\n\n\n\n

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What you need to know:<\/h2>\n\n\n\n
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AI Mode Ads Hit Critical Mass<\/strong>
Google\u2019s AI Mode is now showing text ads on a meaningful share of commercial queries, signaling that conversational search is becoming a real paid channel. Marketers should start testing how ad copy, feed quality, and landing pages perform when the click comes from an AI-generated answer flow. Read More<\/a><\/p>\n\n\n\n

Google Adds AI Ad Labels<\/strong>
Google rolled out a \u201cHow this ad was made\u201d panel for ads created or edited with generative AI across Search, YouTube, and Discover. You now need cleaner governance and review processes because transparency is becoming part of the ad experience. Read More<\/a><\/p>\n\n\n\n

Google Tweaks Target-Based Bidding<\/strong>
Google is changing how budget-limited campaigns using target-based bid strategies behave starting in August, aiming for more predictable results. Review any \u201climited by budget\u201d campaigns now, because target CPA and target ROAS performance may shift once the update lands. Read More<\/a><\/p>\n\n\n\n

LinkedIn Pushes AI Ad Creation<\/strong>
LinkedIn launched new AI-powered promotional tools, including brand kit support, copy generation, and ad variations. That could speed up campaign production, but it also raises the bar for having clear brand rules before you automate creative. Read More<\/a><\/p>\n\n\n\n

AI Visibility Needs Earned Media<\/strong>
A strong argument is emerging that AI search visibility depends on far more than rankings and bids. If you want to surface in AI answers you need consistent proof across PR, reviews, social, and owned content\u2014not just a search campaign. Read More<\/a><\/p>\n\n\n\n

AI Is Scaling the Wrong GTM<\/strong>
Many teams are using AI to speed up low-value output instead of fixing the real go-to-market bottlenecks. The win is not more content volume\u2014it\u2019s using AI where it improves handoffs, qualification, and conversion. Read More<\/a><\/p>\n\n\n\n

HubSpot Expands Revenue Automation<\/strong>
HubSpot\u2019s June updates give AI agents more access and connect more signal data into Revenue Hub. That makes it easier for smaller teams to automate follow-up, re-engage dormant leads, and tighten the loop between marketing activity and sales action. Read More<\/a><\/p>\n\n\n\n

Lost AI Search Clicks Aren\u2019t Worse<\/strong>
A new study found the clicks lost to Google AI Overviews were not lower-quality visits after all. That undercuts the idea that traffic declines are harmless and strengthens the case for marketers to treat AI search as a real distribution threat. Read More<\/a><\/p>\n\n\n\n

TikTok Opens Agentic Ad Workflows<\/strong>
TikTok introduced Agentic Hub, a marketplace for AI-powered ad workflow tools connected to its ad platform. For marketers, this points to a near future where campaign setup, optimization, and reporting become more automated inside the media platform itself. Read More<\/a><\/p>\n\n\n\n

AI Search Becomes an Ecommerce Channel<\/strong>
Shopify says traffic and orders from AI search are rising fast, pushing AI assistants closer to becoming a real acquisition source. Start treating product data, schema, and answer-ready content as growth levers, not just SEO hygiene. Read More<\/a><\/p>\n\n\n\n

Facebook Turns Discovery More AI-Native<\/strong>
Meta rolled out new AI features in Facebook, including AI Mode in search and new content creation tools. As social discovery keeps shifting from feeds to answers and recommendations, brands need content that can be found, summarized, and reused by AI systems. Read More<\/a><\/p>\n\n\n\n

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SEO<\/h3>\n\n\n\n

Persona-Based Content<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

When we talk about personas, we\u2019re not talking about who you channel in the mirror when you get dressed in the morning.<\/p>\n\n\n\n

We\u2019re talking about buyer personas<\/a>: the people who make up your ideal audience. The same company can offer the same services, solve the same problems, and deliver the same outcomes, yet different audiences often need to hear the story in completely different ways. Read More<\/a><\/p>\n\n\n\n

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SOCIAL MEDIA<\/h3>\n\n\n\n

Integrated Social Marketing<\/h2>\n\n\n\n
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Many companies still think, \u201cIf we just grow our social presence, the business will follow.\u201d But the brands winning today aren\u2019t the ones posting the most<\/em> or jumping on every latest trend \u2013 they\u2019re the ones with a connected strategy where every channel works together.\u00a0Read More<\/a><\/p>\n\n\n\n

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LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

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KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The tools, tips, news and advice you need to grow your business. Reminder: Privacy-Related Lawsuits Over the past few months, we\u2019ve seen a number of businesses receive legal notices related to website tracking and privacy laws \u2014 specifically the California Invasion of Privacy Act (CIPA). If you\u2019ve received one of these letters, the first thing we want […]<\/p>\n","protected":false},"author":4,"featured_media":19816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 8\/2\/26<\/title>\n<meta name=\"description\" content=\"Learn more about Persona-Based Content, Integrated Social Marketing and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-08-02-26\/\" 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