{"id":23911,"date":"2026-07-19T06:00:00","date_gmt":"2026-07-19T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23911"},"modified":"2026-07-17T15:45:16","modified_gmt":"2026-07-17T19:45:16","slug":"business-growth-and-digital-marketing-news-tips-07-19-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-19-26\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 07-19-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Every major holiday creates a predictable pattern. Businesses spend weeks preparing promotions, scheduling content, updating websites, and planning campaigns. Then the holiday passes, the proverbial fireworks die down, and marketing often goes quiet while everyone shifts their attention to the next event on the calendar.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That pause can be a big missed opportunity.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers are still engaging with your brand, talking about their experiences, sharing photos, leaving reviews, and deciding whether they will come back. Some of the most valuable marketing happens after the holiday itself, when you have a chance to extend the momentum instead of starting over from zero.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The holiday may be over, but your marketing does not have to be. The businesses that build lasting relationships are often the ones that keep showing up after everyone else has already moved on.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-brief-pause-after-big-holiday-chris-auman-pujbe\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Important Alert: Privacy Related Lawsuits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past few months, we\u2019ve seen a number of businesses receive legal notices related to website tracking and privacy laws \u2014 specifically the California Invasion of Privacy Act (CIPA). If you\u2019ve gotten one of these letters, the first thing we want you to know is: don\u2019t panic, but don\u2019t ignore it either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CIPA is being increasingly applied to common website tools \u2014 things like chat widgets, session recording software, and third-party tracking pixels \u2014 and a small number of plaintiff attorneys have been sending these notices broadly across many industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s our honest take: before making any changes to your website, talk to a qualified attorney first. Why? Because any remediation typically means implementing stricter consent requirements around tracking \u2014 which creates a real trade-off in the marketing data we use to help guide your business decisions. There\u2019s no reason to limit that data unnecessarily if you\u2019re not required to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do need to move toward compliance, we have solutions to help minimize the impact on your reporting and results. And in the meantime, we\u2019re happy to audit what\u2019s currently running on your site so you have something concrete to bring to your legal team.<br>Questions? Reach out \u2014 we\u2019re happy to talk through it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bing Deepens AI Visibility Reporting<\/strong><br>Microsoft is adding Intents, Topics, Citation Share, and Compare to Bing Webmaster Tools, giving organizations a more concrete way to track how content shows up in AI answers instead of relying on rank alone.&nbsp;<a href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare-480277\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Pushes New Demand Gen Upgrades<\/strong><br>Google\u2019s latest Demand Gen update adds more video resizing, Gemini-powered creative recommendations, and better web-to-app measurement. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-june-2026\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta Launches Business Agent<\/strong><br>Meta is expanding its Business Agent across WhatsApp, Messenger, and Instagram to help brands answer questions, recommend products, book appointments, and qualify leads. This pushes conversational commerce closer to always-on customer service and sales in one workflow. <a href=\"https:\/\/about.fb.com\/news\/2026\/06\/meta-business-agent\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta Expands Off-Platform Personalization<\/strong><br>Meta will use activity shared by other businesses to personalize more than ads, including feed content and AI responses, while updating its controls. Marketers should watch this closely because it affects how personalization, consent, and customer trust will be managed going forward. <a href=\"https:\/\/about.fb.com\/news\/2026\/06\/better-personalization-and-changes-to-controls-for-your-activity-from-other-businesses\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YouTube Tightens AI Content Labels<\/strong><br>YouTube is making AI disclosure labels more prominent and adding automatic detection for some photorealistic AI-generated content. For brands and creators, that raises the bar on transparency without changing monetization eligibility. <a href=\"https:\/\/blog.youtube\/news-and-events\/improving-ai-labels-viewers-creators\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creators Get Search Profile Control<\/strong><br>YouTube says eligible creators can now build official Search profiles that pull together links, bios, and social presence in one verified destination. That gives creators and brands a cleaner way to control discoverability and reduce confusion in Google Search. <a href=\"https:\/\/blog.youtube\/news-and-events\/google-search-profiles-for-creators\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LinkedIn Opens a Creator Marketplace<\/strong><br>LinkedIn is launching its own Creator Marketplace so brands can find and partner with vetted creators inside Campaign Manager. That gives B2B marketers a more native way to scale executive, expert, and influencer-led content on the platform. <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-launches-its-own-creator-marketplace\/822569\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LinkedIn Adds Brand Kit Controls<\/strong><br>LinkedIn is testing brand kit tools that let advertisers define colors, fonts, and even brand voice for AI-generated content. That could help teams move faster with platform AI without losing consistency across campaigns. <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-lets-users-set-core-brand-rules\/823351\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Shoppers Convert Better on Shopify<\/strong><br>Shopify\u2019s early data shows AI-referred shoppers convert at higher rates and spend more than organic-search visitors. That gives marketers a strong reason to start treating AI traffic as its own growth channel instead of folding it into general organic. <a href=\"https:\/\/www.shopify.com\/sg\/enterprise\/blog\/ai-search-insights\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B PR Now Shapes AI Answers<\/strong><br>As AI assistants influence vendor discovery, MarTech makes the case that PR now plays a bigger role in whether your brand gets surfaced and trusted. The practical shift is from just earning coverage to building consistent signals AI systems can recognize and cite. <a href=\"https:\/\/martech.org\/how-to-use-b2b-pr-to-shape-what-ai-recommends\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ChatGPT Ads Get Better Measurement<\/strong><br>OpenAI\u2019s ChatGPT ads are getting a measurement lift through LiveRamp, helping advertisers connect campaigns to outcomes in a more privacy-conscious way. That makes the channel more credible for performance-minded marketers who need proof beyond clicks. <a href=\"https:\/\/www.marketingdive.com\/news\/chatgpt-ads-get-measurement-boost-from-new-liveramp-partnership\/822416\/\">Read More<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Search Is Shifting Budgets<\/strong><br>Digiday reports brands are moving money into content and AI visibility work before traditional media buys, as AI search changes how discovery happens. For marketers, that\u2019s a cue to rethink the order of operations in budget planning. <a href=\"https:\/\/digiday.com\/marketing\/the-ai-search-boom-is-fueling-content-budgets-before-media-buys\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-0cada80212702db525644852feaaa709\" style=\"color:#fa8a00\">ADVERTISING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The Problem with Boosting Posts<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-1024x682.jpg\" alt=\"\" class=\"wp-image-23869\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The blue boost button on a Facebook post can be tempting. Why not gain some extra reach with just a few clicks? It seems innocent, but for most small businesses, boosting a post can be more expensive than running a traditional ad through Meta Ads Manager. Let\u2019s look at the differences and which one might be better for you in the long run. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-0cada80212702db525644852feaaa709\" style=\"color:#fa8a00\">ADVERTISING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Using Remarketing as a Nurture Tool<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-1024x682.jpg\" alt=\"\" class=\"wp-image-23849\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stop treating <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/getting-customers-back-to-your-website-with-retargeting-ads\/\">Remarketing<\/a> like a sales pitch and start treating it like a nurture sequence. Your conversion rate\u2014and your customers\u2014will thank you.\u00a0<a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. Every major holiday creates a predictable pattern. Businesses spend weeks preparing promotions, scheduling content, updating websites, and planning campaigns. Then the holiday passes, the proverbial fireworks die down, and marketing often goes quiet while everyone shifts their attention to the next event on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 7\/19\/26<\/title>\n<meta name=\"description\" content=\"Learn more about the problem with boosting posts, using remarketing as a nurture tool and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-19-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 7\/19\/26\" \/>\n<meta property=\"og:description\" content=\"Learn more about the problem with boosting posts, using remarketing as a nurture tool and more on the Sanctuary Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-19-26\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-19T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/05\/The-Academy-Newsletter053122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devteam1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-19-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-19-26\\\/\"},\"author\":{\"name\":\"devteam1\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/fd52d0a37ea2af668a99145405e49d7b\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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