{"id":23866,"date":"2026-05-27T17:19:55","date_gmt":"2026-05-27T21:19:55","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23866"},"modified":"2026-06-04T17:23:34","modified_gmt":"2026-06-04T21:23:34","slug":"problem-with-boosting-posts","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/","title":{"rendered":"The Problem With Boosting Posts and How to Fix It"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The blue boost button on a Facebook post can be tempting. Why not gain some extra reach with just a few clicks? It seems innocent, but for most small businesses, boosting a post can be more expensive than running a traditional ad through Meta Ads Manager. Let\u2019s look at the differences and which one might be better for you in the long run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the Boost Button Actually Does<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does-1024x700.jpg\" alt=\"\" class=\"wp-image-23868\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/02-what-the-boost-button-actually-does.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, the boost button promotes an existing post to a broader audience. When people want more eyes on their organic social content, they often revert to the boost button as an easy win. Here are some other quick examples of why the boost button exists and how it works.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta loves the boost button<\/strong>. Therefore, you would think that you should use this tool and bow down to the social media overlords. But, if you take a closer look at it, you will see that they love the boost button because it makes more money for them and not necessarily for you. Wondering why the button shows up on every post and sometimes is promoted to you? Because the more ad spend you use, the more ad dollars in their pocket. And we all know that they have enough money already.<\/li>\n\n\n\n<li><strong>The boost button is designed for reach and engagement<\/strong>. It\u2019s not designed to get landing page views, conversions, or leads. This is why it\u2019s more of a quick win but <em>not<\/em> a good long-term strategy. The more in-depth your needs are, the less relevant this quick win strategy becomes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we know why the boost exists and how it works, let\u2019s take a look at its limitations that may drain your social media advertising budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Boosted Posts Rarely Drive Real Business Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still not convinced to use Meta Ads Manager and boost content instead, let me lay out the limitations you will run into.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience targeting is surface-level compared to Meta Ads Manager<\/strong>. There are not many options to <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/audience-targeting-strategies-for-social-media-ads\/\">target your audience<\/a> effectively and reach your <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-create-buyer-personas\/\">buyer personas<\/a>. Instead, you\u2019ll reach a large swath of Facebook users who may have no need or connection to your business. This will consistently work against your marketing budget.<\/li>\n\n\n\n<li><strong>No control over ad placements<\/strong>. One square image (1080p x 1080p) may not work well for Instagram or Facebook Stories. Important information could get cut off, or worse, your creative elements could be seen as unprofessional to your audience. Social media ads are not made for a one-size-fits-all strategy.<\/li>\n\n\n\n<li><strong>No A\/B testing capabilities<\/strong>. One of the ways you see real traction when you use social ads is to <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/improve-facebook-ad-management\/\">test content elements<\/a> against other ads. Will image A perform better than image B? If you use the boost button, you won\u2019t be able to tell. You actually won\u2019t even be able to test it at all. If you\u2019re not learning what resonates with your audience, then you&#8217;re wasting your ad dollars and your efforts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cSocial media ads are not made for a one-size-fits-all strategy.\u201d<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to Do Instead: A Simple Intro to Meta Ads Manager<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager-1024x700.jpg\" alt=\"An intro to meta ads manager\" class=\"wp-image-23867\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/03-a-simple-intro-to-meta-ads-manager.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If the boost button is not a quality option to try for your business, what is? You\u2019ve seen the term \u201cMeta Ads Manager\u201d and may not know <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager?content_id=fi8QbwKUHA4M85r&amp;ref=sem_smb&amp;utm_term=meta%20ad%20manager&amp;gclid=CjwKCAjwt7XQBhBkEiwAtStpp4ImN_1mQKTMhqdl2WQovKnVIpPttn4icj8Kv7w6XZasZswgswkfKhoCs58QAvD_BwE&amp;gad_source=1&amp;gad_campaignid=21440510836&amp;gbraid=0AAAAACr-yC862KYfG_-JNdbjVnyzujlW3\">what that is or how it\u2019s different<\/a>. While I won\u2019t do a deep dive into the entire platform and what it can offer, I will focus on why its campaign structure is set up to help your business see real results.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 3-level structure: Campaign &#8211; Ad Set &#8211; Ad\n<ul class=\"wp-block-list\">\n<li>The campaign level is where you will choose your objective. Where the boost button is limited to reach or engagement, Meta Ads Manager offers more objectives, such as link clicks, landing page views, leads, conversions, or sales. This is where you can make your goal as specific as your sales team needs it to be.<\/li>\n\n\n\n<li>The ad set level is truly where you see the needle move. This is where you can define your audience to target your exact buyer personas. You can use customer lists, <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/blog-retargeting-facebook-ad-traffic-for-better-conversions\/\">retarget website visitors<\/a>, use detailed demographic information, and so much more. You can also set your budget, schedule when your ads will be delivered, and control what placements you want your ad to appear.<\/li>\n\n\n\n<li>After you set up the campaign and ad set, you\u2019ll start to build out your ad. Unlike boosting a post, you can upload multiple sizes of your design, A\/B test certain ad elements, use detailed calls to action that relate to your business, and more.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Having this flexibility with your ads is crucial to your success. By using the structure above, you\u2019ll reach the right people and have more control over what your audience sees from your brand and how they respond.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to do this perfectly the first time. Just <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\">set up your Meta Ads Manager<\/a> and take some time to learn the interface to see how it can help you stand out from the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boost Your Strategy, Not Facebook\u2019s Bank Account<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is a way to use the boost button effectively, but it should never be your main strategy. If you\u2019re looking to see quick reach and have easy access, this could work for you. However, the more you rely on it, the more money you put in Facebook\u2019s pocket. Take control of your social media ad strategy and use the tools available to you. If you need help setting up your Meta Ads Manager or could use a walkthrough, we\u2019d be happy to meet with you. Send us a message, and we\u2019d be happy to help <em>boost<\/em> your performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The blue boost button on a Facebook post can be tempting. Why not gain some extra reach with just a few clicks? It seems innocent, but for most small businesses, boosting a post can be more expensive than running a traditional ad through Meta Ads Manager. Let\u2019s look at the differences and which one might [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":23869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"type-category":[288],"class_list":["post-23866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Problem With Boosting Posts and How to Fix It<\/title>\n<meta name=\"description\" content=\"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, &amp; what to do instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Problem With Boosting Posts and How to Fix It\" \/>\n<meta property=\"og:description\" content=\"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, &amp; what to do instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T21:19:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T21:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Loughney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/\"},\"author\":{\"name\":\"David Loughney\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\"},\"headline\":\"The Problem With Boosting Posts and How to Fix It\",\"datePublished\":\"2026-05-27T21:19:55+00:00\",\"dateModified\":\"2026-06-04T21:23:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/\"},\"wordCount\":969,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01-the-problem-with-boosting-posts.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/\",\"name\":\"The Problem With Boosting Posts and How to Fix It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01-the-problem-with-boosting-posts.jpg\",\"datePublished\":\"2026-05-27T21:19:55+00:00\",\"dateModified\":\"2026-06-04T21:23:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\"},\"description\":\"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, & what to do instead.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01-the-problem-with-boosting-posts.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/01-the-problem-with-boosting-posts.jpg\",\"width\":1201,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/problem-with-boosting-posts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Problem With Boosting Posts and How to Fix It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\",\"name\":\"David Loughney\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"caption\":\"David Loughney\"},\"description\":\"David Loughney is passionate about helping brands find and express their voice in the world of social media. He helps to strategize and facilitate social media content to gain brand awareness, increase engagement and generate leads for your business.\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/davidloughney\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Problem With Boosting Posts and How to Fix It","description":"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, & what to do instead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/","og_locale":"en_US","og_type":"article","og_title":"The Problem With Boosting Posts and How to Fix It","og_description":"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, & what to do instead.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/","og_site_name":"The Academy","article_published_time":"2026-05-27T21:19:55+00:00","article_modified_time":"2026-06-04T21:23:34+00:00","og_image":[{"width":1201,"height":800,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg","type":"image\/jpeg"}],"author":"David Loughney","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/"},"author":{"name":"David Loughney","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144"},"headline":"The Problem With Boosting Posts and How to Fix It","datePublished":"2026-05-27T21:19:55+00:00","dateModified":"2026-06-04T21:23:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/"},"wordCount":969,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg","articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/","url":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/","name":"The Problem With Boosting Posts and How to Fix It","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg","datePublished":"2026-05-27T21:19:55+00:00","dateModified":"2026-06-04T21:23:34+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144"},"description":"The boost button on a Facebook post can be tempting. Learn why the boost button is costing your small business money, & what to do instead.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts.jpg","width":1201,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/problem-with-boosting-posts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/articles\/"},{"@type":"ListItem","position":3,"name":"The Problem With Boosting Posts and How to Fix It"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144","name":"David Loughney","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","caption":"David Loughney"},"description":"David Loughney is passionate about helping brands find and express their voice in the world of social media. He helps to strategize and facilitate social media content to gain brand awareness, increase engagement and generate leads for your business.","url":"https:\/\/www.sanctuarymg.com\/academy\/author\/davidloughney\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/06\/01-the-problem-with-boosting-posts-350x233.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/davidloughney\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=23866"}],"version-history":[{"count":1,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23866\/revisions"}],"predecessor-version":[{"id":23870,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23866\/revisions\/23870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/23869"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=23866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=23866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=23866"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=23866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}