{"id":23848,"date":"2026-05-20T17:26:43","date_gmt":"2026-05-20T21:26:43","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23848"},"modified":"2026-05-20T17:26:44","modified_gmt":"2026-05-20T21:26:44","slug":"remarketing-as-an-inbound-nurture-tool","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/","title":{"rendered":"Remarketing as an Inbound Nurture Tool"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stop treating <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/getting-customers-back-to-your-website-with-retargeting-ads\/\">Remarketing<\/a> like a sales pitch and start treating it like a nurture sequence. Your conversion rate\u2014and your customers\u2014will thank you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Move from &#8220;Product&#8221; Remarketing to &#8220;Value&#8221; Remarketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value-1024x700.jpg\" alt=\"Move from product to value\" class=\"wp-image-23852\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/02-product-to-value.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Most companies show an ad for the exact product the user just looked at. It\u2019s boring and repetitive. Incorporate a more <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/principles-of-inbound\/\">inbound<\/a> approach by matching the ad to the stage of the journey.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of just showing the product the user was looking at, give more info about that product or a promotional offer on that product.\u00a0<\/li>\n\n\n\n<li>If a visitor read an &#8220;Intro to Paid Search&#8221; blog? Show them a Remarketing ad for an &#8220;Account Audit Checklist.&#8221;<\/li>\n\n\n\n<li>If a visitor looked at your &#8220;Pricing&#8221; page? Show them a Case Study or a Video Testimonial.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In short: Don&#8217;t just remind them that you exist. Remind them why you&#8217;re the expert they were looking for in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Staying &#8220;Helpful,&#8221; Not &#8220;Creepy&#8221;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy-1024x700.jpg\" alt=\"\" class=\"wp-image-23851\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/03-helpful-not-creepy.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best content can become a nuisance if it\u2019s delivered poorly. To maintain that helpful &#8216;<a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/ins-and-outs-of-inbound-marketing\/\">Inbound<\/a> vibe,&#8217; here are the technical guardrails we use to respect the user\u2019s space while staying top-of-mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency Caps<\/strong>: Limit ads to 2\u20133 views per day so you don&#8217;t burn out the audience.<\/li>\n\n\n\n<li><strong>Audience membership<\/strong>: You want to exclude users that have already converted from your remarketing audience. Don\u2019t kill that inbound vibe by pestering those that have already purchased or signed up.\u00a0<\/li>\n\n\n\n<li><strong>Membership Duration<\/strong>: Don&#8217;t follow them for 540 days. Keep it relevant to your sales cycle (usually 30\u201390 days).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Managing these guardrails effectively ensures your budget is spent on high-intent prospects rather than being wasted on &#8216;ad fatigue.&#8217; It\u2019s the difference between a campaign that simply spends and one that actually converts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro-Tip:<\/strong> A\/B test your &#8220;Value&#8221; ads. Sometimes a Case Study performs better for one audience, while a &#8220;How-To&#8221; video wins for another!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/maximize-ppc-roi-paid-advertising\/\">ROI <\/a>of the &#8220;Second Chance&#8221;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance-1024x700.jpg\" alt=\"\" class=\"wp-image-23850\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/04-second-chance.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PPC traffic is getting more expensive and inbound content takes time to produce. Remarketing can be the glue that can keep them more efficient. It\u2019s often one of the cheapest costs per click you\u2019ll see in your account.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shortening the Sales Cycle<\/strong>: By staying in front of prospects with &#8220;Value&#8221; content, you keep them moving through the funnel faster than if they were left to find their way back to you on their own.<\/li>\n\n\n\n<li><strong>Maximizing Your Cost<\/strong>: You\u2019ve already paid for the initial visit through high CPC search terms or months of SEO effort. Remarketing allows you to protect that investment for pennies on the dollar.<\/li>\n\n\n\n<li><strong>Lowering the Barrier to Entry<\/strong>: Remarketing clicks are significantly cheaper because you aren&#8217;t competing for broad, expensive keywords; you are only bidding on a specific, pre-qualified audience that already knows your name.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as the ultimate efficiency play: you\u2019re using your smallest budget to solve your biggest problem\u2014the 98% of traffic that didn&#8217;t convert the first time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t fall into the trap of thinking <a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/5-best-practices-for-retargeting-campaigns\/\">remarketing<\/a> is only for banner ads. By leveraging <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/remarketing-strategies-for-ppc\/\">RLSA (Remarketing Lists for Search Ads)<\/a>, you can bridge the gap between Display and Search. This allows you to prioritize your budget for returning visitors\u2014bidding higher for users who have already engaged with your site and are no longer just &#8216;window shopping\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing the Loop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing and Paid Search are often treated as two different line items on a budget, but in a high-performing strategy, they are two sides of the same coin. By treating your remarketing as a nurture tool rather than just a sales pitch, you respect your audience&#8217;s journey and maximize every dollar spent on that initial click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t let your best traffic walk out the door and forget you exist. Start building a &#8220;Value-First&#8221; remarketing sequence today and turn those &#8220;one-time visitors&#8221; into long-term clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop treating Remarketing like a sales pitch and start treating it like a nurture sequence. Your conversion rate\u2014and your customers\u2014will thank you.&nbsp; Move from &#8220;Product&#8221; Remarketing to &#8220;Value&#8221; Remarketing Most companies show an ad for the exact product the user just looked at. It\u2019s boring and repetitive. Incorporate a more inbound approach by matching the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"type-category":[288],"class_list":["post-23848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing as an Inbound Nurture Tool<\/title>\n<meta name=\"description\" content=\"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn &quot;window shoppers&quot; into high-value conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing as an Inbound Nurture Tool\" \/>\n<meta property=\"og:description\" content=\"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn &quot;window shoppers&quot; into high-value conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T21:26:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T21:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Falconer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/\"},\"author\":{\"name\":\"Kate Falconer\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43ebf4a946f8e68fbfc6a165b911a51a\"},\"headline\":\"Remarketing as an Inbound Nurture Tool\",\"datePublished\":\"2026-05-20T21:26:43+00:00\",\"dateModified\":\"2026-05-20T21:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/\"},\"wordCount\":646,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/01-remarketing-hero.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/\",\"name\":\"Remarketing as an Inbound Nurture Tool\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/01-remarketing-hero.jpg\",\"datePublished\":\"2026-05-20T21:26:43+00:00\",\"dateModified\":\"2026-05-20T21:26:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43ebf4a946f8e68fbfc6a165b911a51a\"},\"description\":\"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn \\\"window shoppers\\\" into high-value conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/01-remarketing-hero.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/01-remarketing-hero.jpg\",\"width\":1201,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/remarketing-as-an-inbound-nurture-tool\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Remarketing as an Inbound Nurture Tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43ebf4a946f8e68fbfc6a165b911a51a\",\"name\":\"Kate Falconer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g\",\"caption\":\"Kate Falconer\"},\"description\":\"For over a decade in the digital marketing industry, Kate Falconer\u2019s primary focus has been on PPC while also learning the basics of SEO. Kate manages PPC execution and informs PPC strategy, which involves display, remarketing, video and shopping campaigns on Google Ads and Bing Ads.\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/katefalconer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remarketing as an Inbound Nurture Tool","description":"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn \"window shoppers\" into high-value conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/","og_locale":"en_US","og_type":"article","og_title":"Remarketing as an Inbound Nurture Tool","og_description":"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn \"window shoppers\" into high-value conversions.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/","og_site_name":"The Academy","article_published_time":"2026-05-20T21:26:43+00:00","article_modified_time":"2026-05-20T21:26:44+00:00","og_image":[{"width":1201,"height":800,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg","type":"image\/jpeg"}],"author":"Kate Falconer","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/"},"author":{"name":"Kate Falconer","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/43ebf4a946f8e68fbfc6a165b911a51a"},"headline":"Remarketing as an Inbound Nurture Tool","datePublished":"2026-05-20T21:26:43+00:00","dateModified":"2026-05-20T21:26:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/"},"wordCount":646,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg","articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/","url":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/","name":"Remarketing as an Inbound Nurture Tool","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg","datePublished":"2026-05-20T21:26:43+00:00","dateModified":"2026-05-20T21:26:44+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/43ebf4a946f8e68fbfc6a165b911a51a"},"description":"Bridge the gap between PPC and Inbound. Discover how value-based Remarketing and RLSA bid strategies can turn \"window shoppers\" into high-value conversions.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero.jpg","width":1201,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/remarketing-as-an-inbound-nurture-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/articles\/"},{"@type":"ListItem","position":3,"name":"Remarketing as an Inbound Nurture Tool"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/43ebf4a946f8e68fbfc6a165b911a51a","name":"Kate Falconer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0cb2f6aa4c18c8f5aea86f80c3a9e2a324abf5db10f08c91f8a95d61dddbc1c?s=96&d=mm&r=g","caption":"Kate Falconer"},"description":"For over a decade in the digital marketing industry, Kate Falconer\u2019s primary focus has been on PPC while also learning the basics of SEO. Kate manages PPC execution and informs PPC strategy, which involves display, remarketing, video and shopping campaigns on Google Ads and Bing Ads.","url":"https:\/\/www.sanctuarymg.com\/academy\/author\/katefalconer\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/05\/01-remarketing-hero-350x233.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/katefalconer\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=23848"}],"version-history":[{"count":1,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23848\/revisions"}],"predecessor-version":[{"id":23853,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23848\/revisions\/23853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/23849"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=23848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=23848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=23848"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=23848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}