{"id":23833,"date":"2026-05-17T06:00:00","date_gmt":"2026-05-17T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23833"},"modified":"2026-05-14T11:31:34","modified_gmt":"2026-05-14T15:31:34","slug":"business-growth-and-digital-marketing-news-tips-05-17-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-05-17-26\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 05-17-26"},"content":{"rendered":"\n

The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n
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Gartner found that 61% of B2B buyers prefer a rep-free buying experience<\/a>. That does not mean they want to be left alone. It means they want space to understand their options without pressure, confusion, or unclear value.
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Buyers are still looking for help. They just want it on their terms. Clear, useful education fills that gap. It helps people move forward without forcing them into a conversation before they are ready.
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Learn more about why investing in educational content is not only critical to reaching today’s buyers, but also how it can ensure that you retain them as well. Read More<\/a><\/p>\n\n\n\n

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What you need to know:<\/h2>\n\n\n\n
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Google Expands AI Max Again<\/strong>
Google is pushing AI Max beyond basic search automation into Shopping and travel, while adding more brand controls so advertisers can scale without giving up message discipline. That matters because paid search is moving from keyword management to AI-guided campaign steering much faster than many teams are planning for.
Read More<\/a><\/p>\n\n\n\n

Google Gives GMP Its Gemini Layer<\/strong>
Google is embedding Gemini deeper into Display & Video 360 and measurement workflows, including better media curation, privacy-safe matching, and easier campaign reporting. For marketing leaders, this is a signal to rethink media planning around integrated data and AI-assisted optimization instead of siloed channel buys. Read More<\/a><\/p>\n\n\n\n

Google Says Search Behavior Is Shifting<\/strong>
Google\u2019s Liz Reid says AI is making queries longer, more task-driven, and less keyword-like, while filtering out lower-value clicks. Marketers should treat this as a real buyer-journey change: win fewer but better clicks by answering intent more completely. Read More<\/a><\/p>\n\n\n\n

Content Strategy Now Has Two Surfaces<\/strong>
Search Engine Land argues brands now need to audit both classic Google visibility and AI-sourced visibility, because traffic losses may be moving to LLMs instead of competitors. That makes content planning less about publishing more and more about proving authority where AI systems actually retrieve and cite. Read More<\/a><\/p>\n\n\n\n

Google Changes How Call Leads Count<\/strong>
Google Ads now turns call recording on by default for eligible AI-qualified call leads, letting AI score call quality instead of relying mostly on duration. If calls matter to your funnel, review settings, compliance, and bidding logic now because your conversion data may already be changing. Read More<\/a><\/p>\n\n\n\n

AI Crawlers Are Already Here<\/strong>
New analysis of 68 million AI crawler visits shows AI referral and crawling behavior are scaling fast, with clear patterns in what gets revisited and surfaced. Marketers should start treating AI crawlability and citation readiness as a real visibility layer, not an experimental side project. Read More<\/a><\/p>\n\n\n\n

YouTube Makes Creator Deals Easier<\/strong>
YouTube is turning BrandConnect into a more centralized creator-partnerships system inside YouTube Studio, Google Ads, and DV360. That should make creator campaigns easier to discover, brief, scale, and measure alongside paid media\u2014not as a separate workflow. Read More<\/a><\/p>\n\n\n\n

Meta Keeps Investing in Edits<\/strong>
Meta says Edits will keep expanding with better captions, customization, inspiration, and feedback tools built for creators. For brands and small teams, the bigger takeaway is that creator-grade production and iteration tools are getting faster, cheaper, and more native to Meta\u2019s ecosystem. Read More<\/a><\/p>\n\n\n\n

Threads Wants Real-Time Community Moments<\/strong>
Threads is rolling out Live Chats so creators and communities can gather around live cultural moments in public group conversations. That creates a more event-driven engagement layer marketers should watch for launches, sports tie-ins, and live brand conversation formats. Read More<\/a><\/p>\n\n\n\n

TikTok Sharpens Its Commerce Pitch<\/strong>
TikTok for Business is reframing the platform around discovery that turns into action, backed by stronger search and commerce behavior on-platform. Brands should read this as a push to build creative that sells through community and intent, not just reach. Read More<\/a><\/p>\n\n\n\n

TikTok Backs Small-Business Commerce Skills<\/strong>
TikTok and the ICC are launching Digital Commerce Labs to help small businesses build digital commerce capabilities with TikTok tools and training. For owners and local brands, it reinforces TikTok\u2019s role as a practical growth channel, not just a brand-awareness play. Read More<\/a><\/p>\n\n\n\n

Speed Still Wins More Checkouts<\/strong>
Shopify\u2019s new data ties stronger Core Web Vitals performance to better conversion outcomes across actively selling stores. The practical takeaway is simple: site speed is still a revenue lever, especially when traffic gets more expensive and AI discovery makes first visits more fragile. Read More<\/a><\/p>\n\n\n\n

Digital Ad Growth Keeps Climbing<\/strong>
The latest IAB\/PwC report says digital ad revenue hit a new high in 2025, with creator content, video, and performance media helping drive growth. Marketers should note where budgets are concentrating: big platforms are still gaining share even as the mix inside those platforms changes. Read More<\/a><\/p>\n\n\n\n

ChatGPT Adds CPC Buying<\/strong>
Digiday reports OpenAI has switched on cost-per-click ads inside ChatGPT, giving advertisers a more familiar way to test the channel. That lowers one barrier to experimentation and brings chatbot ads a step closer to performance-budget scrutiny. Read More<\/a><\/p>\n\n\n\n

Instagram Rewards Original Posts More<\/strong>
Instagram says it will stop recommending many repost-heavy photo and carousel accounts, favoring more original content instead. For marketers, this raises the value of native creative and lowers the upside of aggregation tactics that add little new value. Read More<\/a><\/p>\n\n\n\n

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LOCAL SEARCH<\/h3>\n\n\n\n

The Role of Customer Reviews in Local SEO<\/h2>\n\n\n\n
\"The<\/a><\/figure>\n\n\n\n

Customer reviews are more than just feedback; they\u2019re one of the most powerful signals driving visibility and trust in local search results. In this post, we\u2019ll explore how online reviews influence\u00a0local SEO<\/a>\u00a0rankings, conversions, and credibility, and what your business can do to harness them strategically. Read More<\/a><\/p>\n\n\n\n

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PERFORMANCE<\/h3>\n\n\n\n

Email Analytics and Success<\/h2>\n\n\n\n
\"Email<\/a><\/figure>\n\n\n\n

Email marketing<\/a> remains one of the most effective digital marketing strategies, but success doesn\u2019t come from simply sending messages out into the abyss. To truly harness the power of email marketing, you need to understand how to measure its performance. Email analytics and metrics provide valuable insights into how your campaigns resonate with your audience and help you refine your strategy over time.
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This guide will explore the key email metrics every marketer should track and how to use them to measure the success of your campaigns. Read More<\/a><\/p>\n\n\n\n

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LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

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KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The tools, tips, news and advice you need to grow your business. Gartner found that 61% of B2B buyers prefer a rep-free buying experience. That does not mean they want to be left alone. It means they want space to understand their options without pressure, confusion, or unclear value. Buyers are still looking for help. […]<\/p>\n","protected":false},"author":4,"featured_media":17921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 5\/17\/26<\/title>\n<meta name=\"description\" content=\"Discover more about the role of customer reviews in local SEO, email analytics and success and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-05-17-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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