{"id":23796,"date":"2026-04-05T06:00:00","date_gmt":"2026-04-05T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23796"},"modified":"2026-04-03T15:00:45","modified_gmt":"2026-04-03T19:00:45","slug":"business-growth-and-digital-marketing-news-tips-03-22-26-2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26-2\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 03-22-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most brands don\u2019t have a content problem. They have a distribution problem.<\/p>\n\n\n\n<p>LinkedIn\u2019s B2B Institute found that <a href=\"https:\/\/business.linkedin.com\/advertise\/resources\/b2b-institute\/b2b-research\/trends\/95-5-rule?utm_source=chatgpt.com\">95% of potential buyers aren\u2019t in-market at any given time<\/a>. That means that they aren\u2019t thinking about buying what you sell right now.<\/p>\n\n\n\n<p>That\u2019s why the real job of marketing isn\u2019t just creating or advertising. It\u2019s amplifying ideas and assets so they actually show up often enough to be remembered when the purchase decision actually happens.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-brief-stop-creating-more-start-distributing-chris-auman-pexfe\/?trackingId=LImDESq3QKSDcT1q8XG0ew%3D%3D\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Google Makes AI Shopping Easier<\/strong><br>Google expanded its Universal Commerce Protocol with cart actions, real-time catalog data, and identity linking, making AI-assisted shopping more useful and more transactional. For retailers, cleaner feeds and loyalty integrations are becoming more important because product data now shapes visibility inside AI shopping flows. <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/shopping\/ucp-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Demand Gen Gets a Creative Boost<\/strong><br>Google\u2019s March Demand Gen update adds Veo-generated video variations, creator partnership boosts, and follow-on-views optimization. That gives marketers more ways to scale creative quickly while tying creator content and YouTube engagement more directly to performance. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-march-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>OpenAI Tests an Ads Manager<\/strong><br>Search Engine Land reports OpenAI is testing an Ads Manager as ChatGPT\u2019s ad business begins to take shape. If that expands, marketers may need to rethink search and paid media strategy around AI assistants, not just traditional ad platforms. <a href=\"https:\/\/searchengineland.com\/openai-tests-ads-manager-as-chatgpt-ad-business-takes-shape-471755\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google\u2019s Discover Shakeup Is Done<\/strong><br>Google\u2019s February Discover core update finished rolling out after about 22 days, marking the first public Discover-only core update. Brands and publishers that depend on Discover traffic should now monitor feed performance separately from classic search visibility. <a href=\"https:\/\/www.searchenginejournal.com\/googles-discover-core-update-finishes-rolling-out\/568413\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Facebook Is Paying for Creators<\/strong><br>Meta\u2019s new Creator Fast Track program offers guaranteed monthly payments to creators who post Reels on Facebook. That could expand creator inventory on Facebook and create new partnership opportunities for brands that want more short-form supply outside TikTok and Instagram. <a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-looks-to-lure-high-profile-creators-with-new-program\/815149\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>LinkedIn Doubles Down on B2B Video<\/strong><br>LinkedIn introduced new creator sponsorships, broader BrandLink options, and more flexible CTV buying to help B2B marketers scale trusted video reach. That gives demand gen teams more ways to combine professional creators with premium distribution and measurable business outcomes. <a href=\"https:\/\/news.linkedin.com\/2026\/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>AI Measurement Has a Trust Problem<\/strong><br>IAB\u2019s 2026 State of Data report says signal loss, fragmented data, and platform optimization are making it harder to connect media exposure to outcomes with confidence. The practical takeaway is to simplify KPIs, compare models more carefully, and invest in measurement that can withstand privacy pressure. <a href=\"https:\/\/www.iab.com\/insights\/2026-state-of-data-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Platform Speed Still Wins Conversion<\/strong><br>Shopify\u2019s latest platform modernization guidance makes the case that simplifying the commerce stack and reducing checkout friction can lift conversion fast. For growth-focused brands, fixing site and checkout fundamentals may unlock more revenue than squeezing one more point from acquisition campaigns. <a href=\"https:\/\/www.shopify.com\/enterprise\/blog\/platform-modernization\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>AI Analytics Are Reaching Operators<\/strong><br>Shopify\u2019s new AI analytics guide shows how predictive, prescriptive, and cognitive analytics are moving beyond data teams and into day-to-day business use. That matters because marketing teams can use AI faster for trend-spotting, forecasting, and decision support instead of waiting on static reports. <a href=\"https:\/\/www.shopify.com\/blog\/artificial-intelligence-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9d85aadbf1e5db21c57c758e72b213e5\" style=\"color:#fa8a00\">WEBSITES<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Websites are at the Center of Your Strategy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/inbound-marketing-website-strategy\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy-1024x682.jpg\" alt=\"\" class=\"wp-image-23775\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Why-Your-Website-Is-the-Center-of-Your-Inbound-Marketing-Strategy.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Many companies invest in digital marketing tactics like social media, email campaigns, and paid advertising. But without a strong website at the center of those efforts, those tactics often struggle to produce meaningful results. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/inbound-marketing-website-strategy\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Non-Profit Strategy Tips<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/digital-marketing-for-nonprofits\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits-1024x682.jpg\" alt=\"\" class=\"wp-image-23787\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/strategy-tips-for-nonprofits.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>We know you\u2019re doing a million things, and digital marketing probably isn\u2019t at the top of your list today\u2026 but we\u2019re hoping to give you a few quick, practical tips you can actually use to strengthen your digital marketing strategy. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/digital-marketing-for-nonprofits\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. Most brands don\u2019t have a content problem. They have a distribution problem. LinkedIn\u2019s B2B Institute found that 95% of potential buyers aren\u2019t in-market at any given time. That means that they aren\u2019t thinking about buying what you sell right now. That\u2019s why the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 4\/05\/26<\/title>\n<meta name=\"description\" content=\"Discover why websites are at the center of your strategy, non-profit strategy tips and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 4\/05\/26\" \/>\n<meta property=\"og:description\" content=\"Discover why websites are at the center of your strategy, non-profit strategy tips and more on the Sanctuary Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-05T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/07\/The-Academy-Newsletter9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-22-26-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-22-26-2\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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