{"id":23786,"date":"2026-03-27T16:18:54","date_gmt":"2026-03-27T20:18:54","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23786"},"modified":"2026-03-27T16:18:54","modified_gmt":"2026-03-27T20:18:54","slug":"digital-marketing-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/digital-marketing-for-nonprofits\/","title":{"rendered":"Digital Marketing Strategy Tips for Nonprofits (From Someone Who Gets It)"},"content":{"rendered":"\n<p>This one\u2019s for my nonprofit friends. I know you\u2019re doing a million things, and digital marketing probably isn\u2019t at the top of your list today\u2026 but I\u2019m hoping to give you a few quick, practical tips you can actually use to strengthen your digital marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Donor Attribution in Your Digital Marketing Strategy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy-1024x700.jpg\" alt=\"\" class=\"wp-image-23788\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Donor-Attribution-in-Your-Digital-Marketing-Strategy.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Donor attribution is important on digital channels.<\/p>\n\n\n\n<p>If you\u2019re investing time in digital channels, you should have a way to understand what is actually driving donations. Make sure you have some level of donor attribution set up &#8211; whether that\u2019s through your CRM, donation platform, or even just consistent tracking links. Even if it\u2019s not perfect, having some level of tracking in place helps you make better decisions with your time and budget. If you don\u2019t already have a system in place, you might <a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/measuring-roi-with-hubspot\/\">try HubSpot for a free CRM<\/a> (they have some <a href=\"https:\/\/www.hubspot.com\/nonprofits\" target=\"_blank\" rel=\"noreferrer noopener\">benefits for nonprofits<\/a>, too!).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Your Impact (and Utilize Your Network)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network-1024x700.jpg\" alt=\"\" class=\"wp-image-23793\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Show-Your-Impact-and-Utilize-Your-Network.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Social media is a great place to do that.<\/p>\n\n\n\n<p>The 80\/20 rule is a bit different for nonprofits. Impact and education should be 80%, and requests for donations should be 20% of your published content.<\/p>\n\n\n\n<p>Back when I was soliciting donations myself through digital channels, I set up a rule. We only posted about the annual fund once a week, on Wednesdays. Otherwise, the channel stayed active with <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/storytelling-through-social-media\/\">storytelling<\/a>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stories from the people we served<\/li>\n\n\n\n<li>Donor spotlights<\/li>\n\n\n\n<li>Event promotions<\/li>\n\n\n\n<li>Behind-the-scenes moments<\/li>\n<\/ul>\n\n\n\n<p>Whenever possible, show the faces of the humans (or animals!) you\u2019re directly impacting. That is what people connect with!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take Advantage of Offers for Nonprofits<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits-1024x700.jpg\" alt=\"\" class=\"wp-image-23792\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Take-Advantage-of-Offers-for-Nonprofits.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are some really valuable tools available for nonprofits that I didn\u2019t know about during my time as a frontline fundraiser. If you take the time to set them up, they can become an important part of your digital marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On Meta<\/h3>\n\n\n\n<p>If you haven\u2019t already, <a href=\"https:\/\/www.facebook.com\/business\/help\/1640008462980459\" target=\"_blank\" rel=\"noreferrer noopener\">get your nonprofit verified<\/a> on Meta channels (Facebook and Instagram).&nbsp;<\/p>\n\n\n\n<p>This allows you to add a donation option as a main call to action directly on your profile page. Other benefits include eligibility for fundraising tools (like birthday fundraisers) and increased credibility and trust signals for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On Google Ads<\/h3>\n\n\n\n<p>Apply for a <a href=\"https:\/\/www.google.com\/grants\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">grant search account<\/a>.<\/p>\n\n\n\n<p>An approved grant will give you a $10,000 per month ad spend! This sounds amazing (and it is), but before your eyes get huge thinking about $10,000 a month, you have to know there\u2019s a catch.<\/p>\n\n\n\n<p>Yes, Google will allow you this ad spend, but you have to meet qualifications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost per click must typically stay at or below $2.00 unless you use certain bidding strategies<\/li>\n\n\n\n<li>You must maintain at least a 5% click through rate<\/li>\n\n\n\n<li>Ads are limited to search campaigns only (no display or YouTube)<\/li>\n<\/ul>\n\n\n\n<p>You should also know that Google will almost always prioritize showing a paid ad instead of a grant account ad. The biggest challenge with this ad type is simply getting your ads to show at all, so they can be clicked and actually use the available spend.<\/p>\n\n\n\n<p>I wish you all had someone in your arsenal like our Paid Advertising Manager, <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/kate-falconer\/\">Kate<\/a>, with a deep understanding of <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/ppc\/\">Google Ads strategy<\/a> to give you the best leg up for getting shown and getting seen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Out for Ticket Scams<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams-1024x700.jpg\" alt=\"\" class=\"wp-image-23791\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/Watch-Out-for-Ticket-Scams.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While we\u2019re talking about Google Ads, if you\u2019re a nonprofit that hosts events, especially those selling tickets to performances (like the community theaters, choirs, and bands that are near and dear to my heart), please keep an eye out for spam sites.<\/p>\n\n\n\n<p>These sites may use your name within their ads to sell inauthentic tickets to your supporters. It is unethical, illegal, and downright rude, but it still happens.<\/p>\n\n\n\n<p>Check for yourself. Search in a few different ways using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your brand name<\/li>\n\n\n\n<li>Your event name<\/li>\n\n\n\n<li>The name of the location where the event is being held<\/li>\n<\/ul>\n\n\n\n<p>If you see this happening, or hear from your audience that it is, here\u2019s what to do.<\/p>\n\n\n\n<p>First, make sure your audience is educated. Let them know there are spam ticket sites out there and that they should only purchase directly from your authorized site. Share this on your social channels, in your emails, and anywhere your audience is paying attention. Being upfront about the threat is better than having your patrons get burned.<\/p>\n\n\n\n<p>Next, document and report it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take a screenshot of the ad<\/li>\n\n\n\n<li>Copy the full link that the ad goes to, including all of the extra characters<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/google-ads\/contact\/vio_other_aw_policy\" target=\"_blank\" rel=\"noreferrer noopener\">Submit it as a claim<\/a><br><\/li>\n<\/ul>\n\n\n\n<p>If the ad is using your trademarked name in its copy, you can go one step further and submit a <a href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905?sjid=15838146652478276514-NC#ts=2981967%2C2981971%2C12981969%2C13037070\" target=\"_blank\" rel=\"noreferrer noopener\">trademark complaint<\/a>. You will need someone who can legally represent your organization to complete that form, such as the nonprofit founder, an attorney, or an authorized representative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thought<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought-1024x700.jpg\" alt=\"\" class=\"wp-image-23789\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/final-thought.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I\u2019m genuinely passionate about helping nonprofits, so you can stay focused on the incredible work you\u2019re doing.<\/p>\n\n\n\n<p>If even one of these tips helps you reach more people, raise more support, or avoid a headache\u2026 I\u2019ll call that a win.<\/p>\n\n\n\n<p>Thanks for everything you do to make the world better \u2764\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This one\u2019s for my nonprofit friends. I know you\u2019re doing a million things, and digital marketing probably isn\u2019t at the top of your list today\u2026 but I\u2019m hoping to give you a few quick, practical tips you can actually use to strengthen your digital marketing strategy. Donor Attribution in Your Digital Marketing Strategy Donor attribution [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":23787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[288],"class_list":["post-23786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Strategy Tips for Nonprofits<\/title>\n<meta name=\"description\" content=\"Tips for nonprofit digital marketing strategy, including donor attribution, social content, Google Ad Grants, and scam prevention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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