{"id":23771,"date":"2026-03-22T06:00:00","date_gmt":"2026-03-22T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23771"},"modified":"2026-04-03T14:38:26","modified_gmt":"2026-04-03T18:38:26","slug":"business-growth-and-digital-marketing-news-tips-03-22-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 03-22-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A lot of marketing sounds good on the surface. It\u2019s polished, professional, and carefully worded. But when you step back, much of it feels interchangeable. The same phrases. The same promises. The same vague language could apply to almost any business.<br><br>So, the more specific you are, the easier it is for the right customer to recognize you. And when recognition happens quickly, attention lasts longer, conversations start faster, and conversion becomes much easier.<br><br><a href=\"https:\/\/www.linkedin.com\/pulse\/specific-beats-broad-3-ways-precision-improves-marketing-chris-auman-pf8pe\/?trackingId=d%2FvjJ73HaRcoSuxt6IJliQ%3D%3D\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Google Splits Discover From Search<\/strong><br>Google\u2019s new Discover-only core update means traffic swings can now hit your mobile feed visibility without a traditional Search ranking change. Marketers and publishers should monitor Discover separately and rethink headline, freshness, and feed-specific performance. <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/02\/discover-core-update\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google Brings Deals Into AI Search<\/strong><br>Google is testing sponsored retailer placements and tailored Direct Offers inside AI Mode, pushing search ads closer to the decision point. That gives brands a new way to compete on value, bundles, and loyalty perks\u2014not just price. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/digital-advertising-commerce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Paid Search Moves Beyond Keywords<\/strong><br>Google\u2019s AI-heavy campaign stack is making audience signals, landing pages, and automation inputs more important than long keyword builds. For advertisers, campaign structure and signal quality now matter as much as keyword selection. <a href=\"https:\/\/searchengineland.com\/beyond-keywords-mastering-ai-driven-campaigns-465960\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Meta\u2019s AI Is Lifting Results<\/strong><br>Meta says upgrades to its recommendation and ranking systems improved ad clicks on Facebook and conversions on Instagram, while click-to-message ads keep accelerating. For marketers, that\u2019s another sign to test messaging, not just feed traffic, as a growth lever. <a href=\"https:\/\/about.fb.com\/news\/2026\/01\/2026-ai-drives-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>TikTok Makes Authenticity Measurable<\/strong><br>TikTok is arguing that creator-led, less polished content is delivering commercial impact across more categories than just beauty and fashion. The practical takeaway: creator strategy is becoming a mainstream growth channel, not a niche social play. <a href=\"https:\/\/newsroom.tiktok.com\/us12-trillion-by-2030-tiktoks-art-and-science-of-authenticity-study-on-creator-driven-growth-in-apac?lang=en-SG\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>YouTube Pushes Shopping Harder<\/strong><br>YouTube says it\u2019s making in-app buying easier and expanding tools for brands and agencies to hire creators through its partnerships hub. That makes YouTube more attractive as a hybrid play for awareness, influencer partnerships, and commerce. <a href=\"https:\/\/blog.youtube\/inside-youtube\/the-future-of-youtube-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Meta Targets Scam Ad Networks<\/strong><br>Meta is suing scam advertisers and tightening action against partners that help bad actors evade enforcement. That matters for legitimate advertisers because trust, account integrity, and ad review quality increasingly affect platform performance and brand safety. <a href=\"https:\/\/about.fb.com\/news\/2026\/02\/meta-takes-legal-action-against-scam-advertisers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Brands Move Beyond Last-Click Social<\/strong><br>More advertisers are shifting paid social evaluation away from deterministic attribution and toward MMM-style models. That changes how social budgets get defended: less focus on platform-reported conversions, more focus on blended business impact. <a href=\"https:\/\/digiday.com\/media-buying\/why-brands-are-shifting-toward-less-precise-more-accurate-gauges-for-paid-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google\u2019s Discover Rollout Is Done<\/strong><br>Google\u2019s February Discover update has finished rolling out, giving marketers a clearer line between temporary volatility and lasting performance changes. If your Discover traffic moved recently, now is the time to assess whether the shift stuck and adjust content planning accordingly. <a href=\"https:\/\/www.searchenginejournal.com\/googles-discover-core-update-finishes-rolling-out\/568413\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-532b0be3b3e4d3045f4d56d99785bfeb\" style=\"color:#fa8a00\">CONTENT MARKETING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Calls To Action<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/importance-of-calls-to-action\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing-1024x682.jpg\" alt=\"\" class=\"wp-image-23746\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/The-Importance-of-Clear-Calls-to-Action-in-Content-Marketing.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/content-marketing\/\">Content marketing<\/a> is often celebrated for its ability to educate, build trust, and attract potential customers. Organizations invest significant time creating blogs, guides, videos, and other resources designed to help their audience. Yet many of these efforts fall short of their potential for one simple reason: the content never tells the reader what to do next.&nbsp;This is where clear calls to action become essential. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/importance-of-calls-to-action\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6565469d3cd1e9271e0ee0c05ca391a3\" style=\"color:#fa8a00\">PERFORMANCE<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">What Your Marketing Report Should Tell You<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero-1024x682.jpg\" alt=\"\" class=\"wp-image-23756\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/03\/01-marketing-report-hero.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you invest in digital marketing, you expect to see results. Reporting is one of the primary ways those results are communicated. Each month, a report arrives with charts, graphs, and performance metrics meant to show how your marketing efforts are performing.<\/p>\n\n\n\n<p>But for many business owners and marketing leaders, reviewing these reports can raise just as many questions as they answer. There can also be a lot of data, and it\u2019s tricky to know what to focus on. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/marketing-report-should-tell-you\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. A lot of marketing sounds good on the surface. It\u2019s polished, professional, and carefully worded. But when you step back, much of it feels interchangeable. The same phrases. The same promises. The same vague language could apply to almost any business. So, the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 3\/22\/26<\/title>\n<meta name=\"description\" content=\"Discover the importance of Calls To Action, what your marketing report should tell you and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 3\/22\/26\" \/>\n<meta property=\"og:description\" content=\"Discover the importance of Calls To Action, what your marketing report should tell you and more on the Sanctuary Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-22-26\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T18:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/02\/The-Academy-Newsletter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-22-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-22-26\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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