{"id":23740,"date":"2026-03-08T06:00:00","date_gmt":"2026-03-08T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23740"},"modified":"2026-03-06T11:58:58","modified_gmt":"2026-03-06T16:58:58","slug":"business-growth-and-digital-marketing-news-tips-03-08-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-08-26\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 03-08-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Why does it happen?<\/em><\/p>\n\n\n\n<p><em>Because it happens.<\/em><\/p>\n\n\n\n<p><em>Roll the bones.<\/em><\/p>\n\n\n\n<p>&#8211; Neil Peart<br><\/p>\n\n\n\n<p>Every business is making bets every day, whether it realizes it or not. The most consequential bet is not on people or tactics, but on clarity \u2014 what you offer, where you compete, and who you choose to serve.<\/p>\n\n\n\n<p>Some recent stats back this up.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>34% of small businesses that fail, do so due to a lack of proper product-market fit. (<a href=\"http:\/\/chamberofcommerce.org\/\">Chamberofcommerce.org<\/a>)<\/li>\n\n\n\n<li>20-23% of new businesses close within their first year, about 50% within five years, and around 65% by their tenth year. A lack of customer demand is consistently highlighted as a top cause. (<a href=\"http:\/\/lendingtree.com\/\">LendingTree.com<\/a>)<\/li>\n\n\n\n<li>In a sample of 101 unsuccessful startups, companies reported that 42% of failures were based on the lack of consumer interest in the product or service. (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Startup_company\">Wikipedia<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Despite these facts, many organizations still just &#8220;roll the bones&#8221;. They have no data and have made no decisions about whether their services and target market are actually sound. They try to stay broad and target everyone. Bigger is better. More is more. They want optionality, and sometimes they get lucky and win. Most times, they don&#8217;t. Even if they&#8217;re moderately successful, they probably miss a lot of opportunities to win more often.<br><\/p>\n\n\n\n<p>The good news is that the difference between actual gambling and winning at business is that you can actually stack the odds if you play the game correctly.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/roll-bones-3-takeaways-making-smart-business-bets-chris-auman-ic3vf\/?trackingId=w%2FoEUuV8QueBNLcf2IxYWg%3D%3D\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>AI Overviews Hit More SERPs<\/strong><br>BrightEdge data shows Google\u2019s AI Overviews expanding fast across multiple industries, changing where clicks go and what pages get cited. Marketers should prioritize \u201ccitation-ready\u201d content blocks, stronger brand signals, and tracking zero-click impact. <a href=\"https:\/\/www.searchenginejournal.com\/google-ai-overviews-surges-across-9-industries\/568448\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>GEO Becomes The New SEO<\/strong><br>As answer engines reshape discovery, this guide breaks down how to earn mentions and citations inside AI-generated results, not just rankings. Useful for building a GEO playbook (entities, structure, proof, and distribution) that drives branded demand even with fewer clicks. <a href=\"https:\/\/searchengineland.com\/mastering-generative-engine-optimization-in-2026-full-guide-469142\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google Maps Out Commerce In AI<\/strong><br>Google\u2019s Ads &amp; Commerce leader outlines how AI Mode, YouTube, and Gemini are being connected to more \u201cassistive\u201d shopping flows. If you sell products, expect more competition inside AI-driven consideration moments, and plan feed quality, promo strategy, and creator partnerships accordingly. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/digital-advertising-commerce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Meta Says Ads Are Getting Smarter<\/strong><br>Meta details new AI-driven improvements that lifted clicks\/conversions and highlights rapid growth in incremental attribution. Marketers should revisit attribution comparisons, creative testing velocity, and how they measure \u201cincremental\u201d outcomes vs. platform-reported conversions. <a href=\"https:\/\/about.fb.com\/news\/2026\/01\/2026-ai-drives-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Target Tests Ads Inside ChatGPT<\/strong><br>Target\u2019s Roundel is among early testers of ads in ChatGPT, aiming to prove outcome-driven value\u2014not just impressions\u2014in conversational placements. Marketers should watch early pricing\/measurement signals and consider \u201cintent keyword\u201d strategy for prompt-based discovery. <a href=\"https:\/\/digiday.com\/marketing\/an-influential-seat-at-the-table-why-targets-retail-media-business-roundel-is-one-of-the-first-to-test-chatgpt-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Instagram Pushes Reels Even Harder<\/strong><br>Instagram is testing a design that opens into Reels and adds more Reels feed controls, reinforcing short-form as the default discovery mode. Brands should shift creative planning toward Reels-first hooks, cadence, and performance-based iteration. <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-emphasizes-reels-in-new-design-update\/812912\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>YouTube Makes Auto Dubbing More Usable<\/strong><br>YouTube expanded auto dubbing availability and languages while improving speech naturalness. This is a practical growth lever: translate winning creator or brand videos into new markets without re-shooting creative. <a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-auto-dubbing-expressive-speech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>Super Bowl AdBlitz Reveals Winners<\/strong><br>YouTube published its AdBlitz winners based on views and engagement, offering a real-world signal of what broke through beyond TV airtime. Use it as a creative teardown library for pacing, humor, creator integrations, and rewatchability. <a href=\"https:\/\/blog.youtube\/culture-and-trends\/super-bowl-lx-adblitz-winners-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>LinkedIn Rebuilds Feed Ranking System<\/strong><br>LinkedIn published details on a transformer-based sequential recommender now driving Feed ranking and lifting time spent in A\/B tests. For B2B marketers, this means organic distribution will keep leaning into predicted engagement patterns\u2014tight hooks and strong early interactions matter more. <a href=\"https:\/\/www.linkedin.com\/blog\/engineering\/feed\/leveraging-dwell-time-to-improve-member-experiences-on-the-linkedin-feed?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-760df5d7d3b5433be91bc3a566d57c85\" style=\"color:#fa8a00\">MARKETING BASICS<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Marketing Acronyms<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/marketing\/common-acronyms-b2b\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing-1024x682.jpg\" alt=\"Common acronyms in b2b marketing\" class=\"wp-image-23716\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/common-acronyms-b2b-marketing.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>When I stepped into the world of Digital Marketing as a Project Manager, one of the first things I noticed wasn\u2019t timelines or workflows.\u00a0It was the\u00a0<em>acronyms.\u00a0<\/em>SEO. MQL. ICP. ROI\u2026.it felt like alphabet soup.\u00a0Marketing, especially in the B2B world, runs on shorthand. While that language is efficient once you understand it, it can feel like stepping into a conversation already halfway finished if you don\u2019t.\u00a0<a href=\"https:\/\/www.sanctuarymg.com\/academy\/marketing\/common-acronyms-b2b\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-945c296efc6e2448bd298fc8da20af48\" style=\"color:#fa8a00\">SEARCH MARKETING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Generative Engine Optimization<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/geo-and-ai-search-optimization\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization-1024x682.jpg\" alt=\"What You Need to Know About Generative Engine Optimization (GEO) &amp; AI Search Optimization\" class=\"wp-image-23726\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2026\/02\/generative-engine-optimization-AI-search-optimization.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Suddenly, it isn\u2019t enough to show up\u00a0<em>on<\/em>\u00a0a search engine results page; you need to show up\u00a0<em>in<\/em>\u00a0the answers that people get from AI systems. Enter\u00a0Generative Engine Optimization (GEO)\u00a0and\u00a0AI Search Optimization\u00a0\u2014 the strategies marketers must understand to stay visible in 2026 and beyond. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/geo-and-ai-search-optimization\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. Why does it happen? Because it happens. Roll the bones. &#8211; Neil Peart Every business is making bets every day, whether it realizes it or not. The most consequential bet is not on people or tactics, but on clarity \u2014 what you offer, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 2\/05\/26<\/title>\n<meta name=\"description\" content=\"Discover how every business is making bets every day, digital marketing acronyms, generative engine optimization and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-08-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 2\/05\/26\" \/>\n<meta property=\"og:description\" content=\"Discover how every business is making bets every day, digital marketing acronyms, generative engine optimization and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-08-26\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-08T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter-030722.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-08-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-08-26\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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