{"id":23693,"date":"2026-02-04T16:34:58","date_gmt":"2026-02-04T21:34:58","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23693"},"modified":"2026-02-04T16:44:56","modified_gmt":"2026-02-04T21:44:56","slug":"business-growth-and-digital-marketing-news-tips-2-05-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-05-26\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 02-05-26"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&#8220;I was thinking this week about how every few years, email marketing gets written off. It isn\u2019t sexy, which makes it easy to undervalue. So I dug into the current data, and it confirmed what I suspected. Email marketing still holds its ground.<br><\/em><\/p>\n\n\n\n<p><em>While platforms change, algorithms shift, and new trends and tactics grab attention, email has continued to be one of the most dependable ways to reach your target audience. It simply works.&#8221;<\/em> (Chris Auman &#8211; Founder\/Managing Partner &#8211; Sanctuary)<br><\/p>\n\n\n\n<p>Here are three things worth remembering about email marketing in 2026.&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/email-marketing-2026-3-takeaways-worth-remembering-chris-auman-3uepf\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>AI Is Making Marketing Faster, But Many Brands Can\u2019t Keep Up<\/strong><br>New research shows AI has dramatically increased content production speed, but slow approvals and internal friction are causing even large brands to miss cultural and viral moments. <a href=\"https:\/\/www.businessinsider.com\/sc\/ai-made-marketing-faster-but-brands-struggle-to-keep-up?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><strong>Unpacking the Marketing Industry Trends Forecast for 2026<\/strong><br>Advertising growth is expected to continue, but marketers face rising complexity, economic pressure, and the challenge of separating real AI value from hype. <a href=\"https:\/\/www.marketingdive.com\/news\/marketing-trends-outlook-2026\/810740\/?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><strong>7 Digital Marketing Trends to Watch for in 2026<\/strong><br>Evolving consumer behavior, platform changes, and AI-driven discovery are reshaping SEO, social, and audience growth strategies. <a href=\"https:\/\/www.socialmediatoday.com\/news\/7-digital-marketing-trends-to-watch-for-in-2026\/809170\/?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><br><strong>Brands That Skimp on Social Media Marketing Do So at Their Own Peril<\/strong><br>New Adobe data shows social media drove more online purchases than ever during the holidays, reinforcing its growing role in commerce. <a href=\"https:\/\/www.businessinsider.com\/brands-skimp-on-social-media-marketing-at-their-own-peril-2026-1?utm_source=chatgpt.com\">Read More<\/a><br><\/p>\n\n\n\n<p><strong>Social Media Statistics Marketers Need to Know in 2026<\/strong><br>Up-to-date benchmarks across Facebook, Instagram, TikTok, YouTube, X, and LinkedIn to inform channel planning and expectations. <a href=\"https:\/\/blog.hootsuite.com\/social-media-statistics\/?utm_source=chatgpt.com\">Read More<\/a><br><\/p>\n\n\n\n<p><strong>More Marketing Predictions for 2026<\/strong><br>Industry leaders weigh in on which marketing practices will accelerate and which will break as AI reshapes strategy and creativity. <a href=\"https:\/\/www.marketingdive.com\/news\/marketing-predictions-for-2026\/809124\/?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><br><strong>How Brands Can Future-Proof Influencer Marketing in 2026<\/strong><br>Influencer budgets are growing, but brands must now focus on integration, measurement, and long-term value rather than one-off campaigns. <a href=\"https:\/\/www.bizcommunity.com\/article\/how-brands-can-future-proof-their-influencer-marketing-in-2026-739412a?utm_source=chatgpt.com\">Read More<\/a><br><\/p>\n\n\n\n<p><strong>Key Trends Shaping Online Advertising<\/strong><br>Five developments in AI-powered advertising that will influence how brands reach and convert audiences this year. <a href=\"https:\/\/www.jumpfly.com\/blog\/ai-in-online-advertising-5-key-trends-from-january-2026\/?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><strong>Super Bowl Ads Reflect AI, Celebrity, and Health Trends<\/strong><br>This year\u2019s Super Bowl ads reveal how brands are leaning into AI narratives, star power, and cultural relevance. <a href=\"https:\/\/apnews.com\/article\/2b7ac3c1b7cf7b614ef69abbb5d6d7cf?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><strong>Researchers Call for Ethical Reset in AI-Driven Marketing<\/strong><br>New research argues that growing AI influence on consumer behavior requires clearer ethical standards to maintain trust. <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/iim-lucknow-research-calls-for-an-ethical-reset-in-ai-driven-marketing\/articleshow\/127891844.cms?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<p><strong>Global Events Are Driving a Media Transformation<\/strong><br>Major events like the Milano Cortina Olympics highlight how digital platforms now outpace traditional broadcast in reaching younger audiences. <a href=\"https:\/\/www.reuters.com\/sports\/television-digital-age-milano-cortina-sees-media-transformation-2026-02-04\/?utm_source=chatgpt.com\">Read More<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6565469d3cd1e9271e0ee0c05ca391a3\" style=\"color:#fa8a00\">PERFORMANCE<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Math<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math-1024x682.jpg\" alt=\"Fixing the marketing math\" class=\"wp-image-23473\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/fixing-the-marketing-math.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cHalf the money I spend on advertising is wasted; the trouble is, I don\u2019t know which half.\u201d The line is most often credited to retailer John Wanamaker, though the exact origin is debated and sometimes tied to Lord Leverhulme. The point stands\u2014and it still stings.&nbsp; <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/fixing-marketing-math-ceo-playbook\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1d0d9692b2e69f93ee28b31ab4c7ddbe\" style=\"color:#fa8a00\">LEAD GENERATION<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunity Transfer: 3 Ways to Turn Relationships Into Growth<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-1024x576.jpg\" alt=\"ACADEMY PODCAST LOGO\" class=\"wp-image-23491\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This&nbsp;episode is about why most businesses misunderstand referrals\u2014and why chasing them is usually the wrong move. We\u2019re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-111-opportunity-transfer-3-ways-to-turn-relationships-into-growth\/\">Listen Now<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tools, tips, news and advice you need to grow your business. &#8220;I was thinking this week about how every few years, email marketing gets written off. It isn\u2019t sexy, which makes it easy to undervalue. So I dug into the current data, and it confirmed what I suspected. Email marketing still holds its ground. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 2\/05\/26<\/title>\n<meta name=\"description\" content=\"Discover marketing math, three things worth remembering about email marketing, three ways to turn relationships into growth and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-05-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 2\/05\/26\" \/>\n<meta property=\"og:description\" content=\"Discover marketing math, three things worth remembering about email marketing, three ways to turn relationships into growth and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-05-26\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T21:34:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T21:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-2-05-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-2-05-26\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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