{"id":23678,"date":"2026-01-14T14:28:03","date_gmt":"2026-01-14T19:28:03","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23678"},"modified":"2026-01-14T14:29:29","modified_gmt":"2026-01-14T19:29:29","slug":"110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets\/","title":{"rendered":"#110 &#8211; An Interview with Dale Schott"},"content":{"rendered":"\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5BXSdzkUybDa58tga4A0uk?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Today\u2019s podcast will be an interview format led by Sanctuary\u2019s CEO Kelly Brown where he\u2019ll be chatting with Dale Schott, President and Owner of Flexlink. Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry.<\/p>\n\n\n\n<p>In this conversation, Dale shares insights from his journey as an owner and leader and covers a wide range of topics including, but not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneurship through acquisition<\/li>\n\n\n\n<li>How to ask good questions<\/li>\n\n\n\n<li>Being a market leader in smaller markets<\/li>\n\n\n\n<li>Dealing with the chaos of a changing world<\/li>\n\n\n\n<li>How to balance personal and business<\/li>\n\n\n\n<li>The importance of culture in an organization<\/li>\n\n\n\n<li>The specialty paper industry<\/li>\n\n\n\n<li>Paying it forward<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a practical, grounded discussion rooted in real experience, not theory. To learn more about Flexlink, please visit <a href=\"https:\/\/flexlinkllc.com\">flexlinkllc.com<\/a>.<\/p>\n\n\n\n<p>Let&#8217;s jump in.<\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your \u2060\u2060\u2060\u2060website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our <a href=\"https:\/\/www.sanctuarymg.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060digital marketing services here\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Learn more\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sound intriguing? Let&#8217;s jump into it.<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If you hear someone refer to an SOP, that&#8217;s what they&#8217;re referring to. We call them Blueprints at our company, and that&#8217;s how I&#8217;ll refer to them today in this episode. If you want more reliable and scalable marketing results, this is where you start.<\/p>\n","protected":false},"author":4,"featured_media":23491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-23678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#110 - An Interview with Dale Schott - The Academy<\/title>\n<meta name=\"description\" content=\"Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#110 - An Interview with Dale Schott - The Academy\" \/>\n<meta property=\"og:description\" content=\"Dale brings decades of hands-on experience leading and growing an organization in a constantly evolving industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T19:28:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T19:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/110-an-interview-with-dale-schott-how-to-be-a-market-leader-in-smaller-markets\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"#110 &#8211; 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