{"id":23673,"date":"2026-01-09T11:10:19","date_gmt":"2026-01-09T16:10:19","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23673"},"modified":"2026-02-04T16:37:48","modified_gmt":"2026-02-04T21:37:48","slug":"business-growth-and-digital-marketing-news-tips-1-09-26","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-09-26\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 01-09-26"},"content":{"rendered":"\n

The tools, tips, news and advice you need to grow your business.<\/h3>\n\n\n\n
\"Trust\"<\/figure>\n\n\n\n

AI has made content marketing faster, easier, and more scalable. That\u2019s no longer up for debate. It\u2019s now part of everyday work, and it will only keep improving.<\/p>\n\n\n\n

What\u2019s becoming clear, though, is that speed and scale alone aren\u2019t enough. As more people default to using AI as a tool for content creation, audiences are getting better at ignoring content that looks and sounds like it wasn’t created by a human. Many have begun referring to this as AI Slop<\/em>.<\/p>\n\n\n\n

The result is a gradual erosion of trust.<\/p>\n\n\n\n

This isn\u2019t an anti-AI statement. We’re generally a big fan. But if you care about generating real results and revenue with your content, trust<\/em> is something that you need to know how to cultivate.<\/p>\n\n\n\n

Here are three takeaways marketers and business leaders should be paying attention to right now to increase trust.<\/p>\n\n\n\n

Quick Summary<\/a> | Listen to Our Podcast<\/a><\/p>\n\n\n\n

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What you need to know:<\/h2>\n\n\n\n
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Holiday Season Online Spending Shatters Records<\/strong>
U.S. online holiday spending hit ~$257.8B with mobile shopping exceeding desktop for the first time and AI tools driving huge engagement. AI-powered options impacted browsing and personalization, signaling a major shift for e-commerce strategies. Read More<\/a><\/p>\n\n\n\n

Pinterest\u2019s Strategic Pivot to Win Gen Z<\/strong>
Pinterest is prioritizing curated inspiration and safety features to attract younger audiences, pushing new shopping and AI personalization experiences. Vogue<\/a><\/p>\n\n\n\n

Salesforce CEO Publicly Courts MrBeast<\/strong>
Salesforce signals a bold shift toward viral, creator-driven brand marketing by inviting MrBeast to produce its Super Bowl commercial, potentially redefining B2B tech branding. Read More<\/a><\/p>\n\n\n\n

Major Retailers Use AI to Transform Shopping Experiences<\/strong>
Walmart, Target, Amazon, Sephora, Lowe\u2019s, and more are deploying AI assistants and tools to personalize product discovery and checkout that signals a meaningful shift in commerce strategy. Read More<\/a><\/p>\n\n\n\n

Marketing Platform Shifts and Algorithm Volatility This Week<\/strong>
Google completed its December core update; agents and browsers are popping up across search, and new IAB ad framework standards are emerging. Read More<\/a><\/p>\n\n\n\n

Marketing Experts\u2019 2026 Resolutions: Search, Data, and Privacy<\/strong>
Industry leaders call out data privacy, search innovation, and creator accountability as top areas to fix and focus in 2026. Read More<\/a><\/p>\n\n\n\n

Top 10 Digital Marketing Trends for 2026<\/strong>
Conversational search redefines SEO, video commerce surges, privacy-first data is essential, and retail media networks become core media channels. Read More<\/a><\/p>\n\n\n\n

Social Media Trends You Need to Know for 2026<\/strong>
Fresh social trends shaping engagement strategies, content formats, and audience behavior. Sprout Social<\/a><\/p>\n\n\n\n

Global Ecommerce Trends and Expansion Strategies for 2026<\/strong>
Shopify Enterprise<\/em> \u2014 A big overview of ecommerce growth, consumer behavior, and global opportunities for digital marketers. Read More<\/a><\/p>\n\n\n\n

Digital Marketing Statistics You Must Know<\/strong>
Key performance benchmarks on global ad spend, ROI by channel, mobile dominance, and where businesses invest marketing budgets. Read More<\/a><\/p>\n\n\n\n

More Marketing & Ad Predictions for 2026<\/strong>
eMarketer best practices summary<\/em> \u2014 From optimizing for AI engines to vetting creators responsibly, this outlines what leaders should prepare for this year. Read More<\/a><\/p>\n\n\n\n

Big Marketing Shifts Actually Moving the Needle in 2026<\/strong>
Coegi Partners analysis<\/em> \u2014 A strong perspective on separating hype from strategy, focusing on human creativity alongside AI tooling. Read More<\/a><\/p>\n\n\n\n

Things Marketers Need to Know About Search & Discovery<\/strong>
AI is reshaping search; visibility now means surfacing in AI interfaces, not just Google rankings. Read More<\/a><\/p>\n\n\n\n

SEO Predictions That Will Define Visibility in 2026<\/strong>
The rise of zero-click discovery and GenAI recommendations changes how traffic and search outcomes are measured. Read More<\/a><\/p>\n\n\n\n

Top Social Marketing Trends Shaping 2026<\/strong>
A candid take on real social evolution and where AI meets quality and audience expectations. Read More<\/a><\/p>\n\n\n\n

What Is Answer Engine Optimization anyway?<\/strong>
Clear definition of the new SEO paradigm where AI platforms deliver direct answers \u2014 critical context for 2026 strategy. Read More<\/a><\/p>\n\n\n\n

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ADVERTISING<\/h3>\n\n\n\n

Improving Google Ads Performance<\/h2>\n\n\n\n
\"How<\/figure>\n\n\n\n

If you\u2019re planning a new website, one of the first questions that comes up is, \u201cHow much will it cost?\u201d It\u2019s a fair question, but the answer depends on a range of factors that go well beyond design alone.  <\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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SEO + E-COMMERCE<\/h3>\n\n\n\n

E-Commerce SEO Essentials<\/h2>\n\n\n\n
\"e-commerce<\/figure>\n\n\n\n

At its core, e-commerce SEO is simply optimizing your online store so search engines can find and rank your products instead of burying them somewhere around page nine \u2013 also known as the digital abyss. <\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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STRATEGY<\/h3>\n\n\n\n

Grow Your Organization’s Revenue with a Comprehensive Digital Marketing Plan<\/h1>\n\n\n\n
\"Discovery<\/a><\/figure>\n\n\n\n

Do you need a digital marketing strategy but you’re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. Learn more today!<\/a><\/p>\n\n\n\n

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LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

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KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The tools, tips, news and advice you need to grow your business. AI has made content marketing faster, easier, and more scalable. That\u2019s no longer up for debate. It\u2019s now part of everyday work, and it will only keep improving. What\u2019s becoming clear, though, is that speed and scale alone aren\u2019t enough. As more people […]<\/p>\n","protected":false},"author":4,"featured_media":17608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 1\/07\/26<\/title>\n<meta name=\"description\" content=\"Discover how to improve Google Ads performance, eCommerce SEO essentials, how to grow your organization's revenue and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-09-26\/\" \/>\n<meta property=\"og:locale\" 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