{"id":23656,"date":"2026-01-07T11:00:00","date_gmt":"2026-01-07T16:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23656"},"modified":"2026-01-07T11:08:48","modified_gmt":"2026-01-07T16:08:48","slug":"podcast-episode-109-the-erosion-of-trust","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-109-the-erosion-of-trust\/","title":{"rendered":"Podcast Episode #109 &#8211; An Erosion of Trust In Content Marketing"},"content":{"rendered":"\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/23ZE8OcScC3lidu3setTCl?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Today I want to talk about something many marketers are starting to feel but may not have fully named yet: an erosion of trust in online content. <\/p>\n\n\n\n<p>AI has made it easier than ever to publish at scale, but speed and volume alone aren\u2019t creating the credibility they once did. In fact, for a lot of audiences, they\u2019re doing the opposite.If you\u2019ve been wondering why some content feels hollow while other work still resonates and feels trustworthy, this episode will hopefully help you to see why you feel that way and what you can do to ensure your content cuts through the noise.<\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your \u2060\u2060\u2060\u2060website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our <a href=\"https:\/\/www.sanctuarymg.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060digital marketing services here\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Learn more\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sound intriguing? Let&#8217;s jump into it.<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If you hear someone refer to an SOP, that&#8217;s what they&#8217;re referring to. We call them Blueprints at our company, and that&#8217;s how I&#8217;ll refer to them today in this episode. If you want more reliable and scalable marketing results, this is where you start.<\/p>\n","protected":false},"author":4,"featured_media":23491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-23656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode #109 - An Erosion of Trust In Content Marketing - The Academy<\/title>\n<meta name=\"description\" content=\"Trust is something that you need to know how to cultivate in content marketing and rise above the AI noise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-109-the-erosion-of-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode #109 - An Erosion of Trust In Content Marketing - The Academy\" \/>\n<meta property=\"og:description\" content=\"Trust is something that you need to know how to cultivate in content marketing and rise above the AI noise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-109-the-erosion-of-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T16:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/09\/ACADEMY-PODCAST-LOGO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-episode-109-the-erosion-of-trust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-episode-109-the-erosion-of-trust\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Episode #109 &#8211; 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