{"id":23556,"date":"2025-09-29T14:05:51","date_gmt":"2025-09-29T18:05:51","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23556"},"modified":"2025-09-29T14:19:06","modified_gmt":"2025-09-29T18:19:06","slug":"business-growth-and-digital-marketing-news-tips-09-28-25","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-28-25\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 09-28-25"},"content":{"rendered":"\n

Stephen Covey\u2019s<\/strong><\/a> timeless advice, \u201cBegin with the end in mind,\u201d has stuck with me for a very long time, and it guides how I approach my personal and business life.
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It\u2019s deceptively simple but powerful: know where you want to go before you take the first step. This is where vision begins. You have to take the first step, and I deeply believe in this idea as well. But you have to know where you’re going when you step off, otherwise you’ll likely get lost along the way. In practice, it can mean the difference between success and mediocrity.
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If we take Covey\u2019s advice seriously, it changes how we think about strategy, leadership, and our lives. Here are several key takeaways to explore. Listen to our latest podcast<\/a><\/p>\n\n\n\n

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What you need to know:<\/h2>\n\n\n\n
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Let’s take a detour this week from the news and do something entirely different. This week, we’d like to recommend a book. Below is our recommendation and a few key takeaways.<\/p>\n\n\n\n

\"Be<\/figure>\n\n\n\n

The book Be Our Guest<\/em> from the Disney Institute is one of those rare business books that doesn\u2019t just give you theory, it shows how an organization has lived its principles for decades and consistently set the bar for customer experience.
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Disney may be in the business of theme parks and entertainment, but the lessons in this book translate directly to any company that serves people. Here are three takeaways that stood out to me, and that I think every business leader should consider:
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1) Build a culture of service, not a script.<\/strong> Disney doesn\u2019t rely on scripts to deliver magical experiences. They focus on building a culture where service is everyone\u2019s responsibility, not just the job of the customer-facing team. Every cast member (what Disney calls employees) is empowered to solve problems, create moments of delight, and take ownership of the guest experience. The message is that if service is siloed into one department or reduced to \u201crules of engagement,\u201d it won\u2019t stick. A true service culture means equipping and trusting every person on your team to make customer decisions that align with your values.
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2) The details shape the story.<\/strong> Disney is obsessive about details. From the smell of popcorn on Main Street to the spotless paint on a railing, everything is designed to reinforce a sense of magic. They call these \u201cservice clues\u201d. It’s all the little signals, intentional or not, that shape how guests feel about their experience. This means recognizing that customers don\u2019t just judge us by the big things like pricing or deliverables. They\u2019re making mental notes about response times, how polished our materials are, and how consistent our messaging feels. Those details build (or erode) trust over time. If you want loyalty, make the details matter.
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3) Experiences should be designed, not left to chance.<\/strong> Disney doesn\u2019t hope people have a good time. They actually design the journey so that people will<\/em> have a good time. That means mapping the customer path, anticipating pain points, and engineering moments that leave people feeling cared for. Too often, businesses stop at \u201cgood enough\u201d: a working website, a standard onboarding process, a decent follow-up. But \u201cgood enough\u201d rarely creates loyalty. If you want customers to come back, and even more, to advocate for you, you need to be intentional. Ask: What emotions do we want people to leave with? Then design the journey to deliver those emotions at every step.
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Reading Be Our Guest<\/em> was a great reminder that exceptional service isn\u2019t actually magic. It\u2019s intentional, it\u2019s cultural, and it\u2019s built into every detail.<\/p>\n\n\n\n

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PAID ADVERTISING + BRANDING<\/h3>\n\n\n\n

Brand Awareness with PPC Advertising<\/h2>\n\n\n\n
\"Building<\/a><\/figure>\n\n\n\n

Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising<\/a> is a great tool for leads and sales, but should not be overlooked for top-of-funnel awareness as well. In this post, we\u2019ll review how PPC can help with brand awareness, campaign types, key strategies, measurement, and more. <\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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CONTENT MARKETING + SEARCH MARKETING<\/h3>\n\n\n\n

Keeping Your Content Aligned With Changing Search Trends<\/h2>\n\n\n\n
\"Keeping<\/a><\/figure>\n\n\n\n

Online habits are constantly changing. That\u2019s why it is so important to understand how your audience is using new tools and finding your business in the ever-changing online ecosystem. 
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At Sanctuary, we\u2019re constantly learning more about our clients\u2019 audiences and adjusting our strategies to reach them in the most meaningful moments. Below are some ways you can start to think about your audience and how to align your content with new online trends. <\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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STRATEGY<\/h3>\n\n\n\n

Grow Your Organization’s Revenue with a Comprehensive Digital Marketing Plan<\/h1>\n\n\n\n
\"Discovery<\/a><\/figure>\n\n\n\n

Do you need a digital marketing strategy but you’re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. Learn more today!<\/a><\/p>\n\n\n\n

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LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

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KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Stephen Covey\u2019s timeless advice, \u201cBegin with the end in mind,\u201d has stuck with me for a very long time, and it guides how I approach my personal and business life. It\u2019s deceptively simple but powerful: know where you want to go before you take the first step. This is where vision begins. You have to […]<\/p>\n","protected":false},"author":4,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 9\/28\/25<\/title>\n<meta name=\"description\" content=\"Discover how to use brand awareness with PPC adverts, keep your content aligned w\/ changing search trends and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-28-25\/\" \/>\n<meta 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