{"id":23478,"date":"2025-09-14T06:00:00","date_gmt":"2025-09-14T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23478"},"modified":"2025-09-12T16:54:15","modified_gmt":"2025-09-12T20:54:15","slug":"business-growth-and-digital-marketing-news-tips-09-14-25","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-09-14-25\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 09-14-25"},"content":{"rendered":"\n<p>Google is moving fast to make AI Mode the new normal in search, and the shift isn\u2019t subtle. Alongside this rollout, they\u2019re pulling back visibility on things like structured data reporting, sending a clear message about what really matters going forward.<\/p>\n\n\n\n<p>This isn&#8217;t the only trend that we need to address, either. Paid channels are getting more expensive and organic tactics alone won\u2019t cut it anymore. To top it off, AI-driven traffic doesn\u2019t necessarily convert better, even if you actually get cited as a source.<\/p>\n\n\n\n<p>Winning in this new world of marketing won\u2019t come from quick fixes or tactical tricks. It\u2019ll come from an intentional strategy built on authority, trust, and clarity.<\/p>\n\n\n\n<p>So what do we do specifically?<\/p>\n\n\n\n<p>The smart move now is integration: aligning organic authority with paid amplification and AI visibility to extend reach. The organizations that master this balance will thrive.&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/3-takeaways-digital-strategy-google-continually-reshapes-auman-lfobc\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Google Expands AI Max Worldwide for Search Campaigns<\/strong><br>Google has rolled out AI Max globally, giving advertisers one-click experiments and more control over campaign optimization. AI Max is Google\u2019s new AI-powered system that automatically tests and optimizes campaigns to improve performance with less manual setup.<br><strong><a href=\"https:\/\/searchengineland.com\/google-expands-ai-max-beta-globally-461840?\">Read More<\/a><\/strong><\/p>\n\n\n\n<p><strong>New Creative Guidelines Coming with AI Max Rollout<\/strong><br>SEJ previews new text guidelines to help brands keep creative safe and effective as AI Max expands worldwide. Clear creative rules are coming, and knowing them early could be the difference between safe, effective ads and wasted spend.<br><a href=\"https:\/\/www.searchenginejournal.com\/google-ai-max-for-search-goes-global-in-beta\/555683\/?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google Drops Reporting on Six Structured Data Types<\/strong><br>Google is removing Search Console reporting for six schema types, signaling a shift away from tracking these micro-level SEO elements. Why it matters: You\u2019ll have less visibility into these niche SEO tweaks, making authority, trust, and clear content more important than chasing technical tags that anyone can add.<br><a href=\"https:\/\/searchengineland.com\/google-drops-reporting-on-several-structured-data-types-461744?\">Read More<\/a><\/p>\n\n\n\n<p><strong>CrUX Dashboard Retired\u2014Meet Google\u2019s CrUX Vis<\/strong><br>Google is retiring the Looker Studio-based CrUX Dashboard, replacing it with CrUX Vis, a new tool for tracking Core Web Vitals\u2014Google\u2019s key page experience metrics. Core Web Vitals directly affect search rankings and user experience, and CrUX Vis will now be the main way to see how real users experience your site.<br><a href=\"https:\/\/developer.chrome.com\/blog\/crux-dashboard-deprecation?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Study: Page One Rankings Don\u2019t Equal AI Mentions<\/strong><br>A new study shows almost no correlation between ranking in Google and being cited in ChatGPT answers\u2014visibility now requires a different playbook.<br><a href=\"https:\/\/searchengineland.com\/seo-vs-geo-study-461891?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Reddit Launches Pro Tools for Publishers and Media<\/strong><br>Reddit is introducing analytics and workflow tools to help publishers drive engagement directly inside the platform. With 110 million daily users, Reddit is a massive source of conversation and referral traffic\u2014these new tools make it easier for brands and publishers to tap into that attention.<br><a href=\"https:\/\/searchengineland.com\/reddit-pro-tools-for-publishers-461901?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Amazon Loses Ground in Google Search Visibility<\/strong><br>Amazon\u2019s products have dropped in Google\u2019s organic product listings, creating opportunities for smaller merchants.<br><a href=\"https:\/\/www.searchenginejournal.com\/amazon-experiences-drop-in-google-search-visibility\/555729\/?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Facebook Leads Still Cheaper Than Google Ads, Despite Rising Costs<\/strong><br>Facebook\u2019s cost per lead rose 21% year over year but remains less than half the cost of Google Ads.<br><a href=\"https:\/\/searchengineland.com\/facebook-ad-costs-jump-beat-google-461690?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Google Ads Includes \u201cSuggested Plans\u201d to Performance Planner<\/strong><br>A new feature gives advertisers ready-made forecasts, saving time on planning and helping align budgets with ROI.<br><a href=\"https:\/\/searchengineland.com\/google-ads-suggested-plans-performance-planner-461881?\">Read More<\/a><\/p>\n\n\n\n<p><strong>How to Run Better PPC QBRs That Win Stakeholder Buy-In<\/strong><br>Quarterly business reviews don\u2019t have to be a metrics dump\u2014this guide shows how to keep clients and stakeholders engaged.<br><a href=\"https:\/\/searchengineland.com\/ppc-qbr-461864?\">Read More<\/a><\/p>\n\n\n\n<p><strong>YouTube Expands Multi-Language Audio for Global Reach<\/strong><br>Creators can now upload alternative language audio tracks, making it easier to reach wider audiences.<br><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-expands-multi-language-audio-options\/759834\/?\">Read More<\/a><\/p>\n\n\n\n<p><strong>LinkedIn Adds New Insights on Saves and Shares<\/strong><br>LinkedIn now shows data on how often posts are saved or privately shared\u2014new signals of true engagement.<br><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-save-and-send-data-to-content-insights\/759828\/?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Ahrefs Acquires Detailed.com and SEO Extension<\/strong><br>Ahrefs has acquired Detailed.com and its SEO extension, with founder Glen Allsopp joining the company. Detailed.com is respected for in-depth competitor research and practical SEO analysis, and having it under the Ahrefs umbrella means users could see sharper intelligence features added to an already powerful toolset.<br><a href=\"https:\/\/www.searchenginejournal.com\/ahrefs-acquires-detailed-com-founder-joins-company\/555720\/?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Semrush: Google AI Overviews Are Shaping Click Patterns<\/strong><br>New analysis shows AI Overviews change how users click on search results, pushing brands to rethink visibility.<br><a href=\"https:\/\/searchengineland.com\/how-ai-overviews-are-reshaping-google-search-459750?\">Read More<\/a><\/p>\n\n\n\n<p><strong>Report: ChatGPT Users Still Rely Heavily on Google<\/strong><br>Despite explosive growth, almost all ChatGPT users still turn to Google\u2014proof that integrated strategies matter most.<br><a href=\"https:\/\/searchengineland.com\/nearly-all-chatgpt-users-visit-google-461830?\">Read More<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-04e51778628e2337e11a6c67f508fcc1\" style=\"color:#fa8a00\">CONTENT STRATEGY<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Using AI for Content Creation<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai-1024x682.jpg\" alt=\"Tips for Using AI for Content Creation\" class=\"wp-image-23433\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-tips-for-using-ai.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>AI is changing the game for digital marketers, making it easier than ever to brainstorm ideas, write copy, and fine-tune campaigns. But with so many tools out there, knowing how to use them well is key. Here are some simple, practical tips to help you get the most out of AI for your content creation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/ai-content-creation-tips\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1f63e8bf13376eb375012d959cbf063d\" style=\"color:#fa8a00\">SOCIAL MEDIA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">How to Be Creative on Social Media<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/being-creative-on-social-media\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative-1024x682.jpg\" alt=\"How to be creative on social media\" class=\"wp-image-23414\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/08\/01-hero-how-to-be-creative.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Many business leaders believe that they\u2019re not creative. Instead, they see themselves as only analytical or \u201cleft brained\u201d. Hopefully this blog post will challenge that mindset and help you realize that you can be creative when it comes to social media marketing for your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/being-creative-on-social-media\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">Grow Your Organization&#8217;s Revenue with a Comprehensive Digital Marketing Plan<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp\" alt=\"Discovery near water image\" class=\"wp-image-23259\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-300x300.webp 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-150x150.webp 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-768x768.webp 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-350x350.webp 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Do you need a digital marketing strategy but you&#8217;re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\">Learn more today!<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is moving fast to make AI Mode the new normal in search, and the shift isn\u2019t subtle. Alongside this rollout, they\u2019re pulling back visibility on things like structured data reporting, sending a clear message about what really matters going forward. This isn&#8217;t the only trend that we need to address, either. Paid channels are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 9\/14\/25<\/title>\n<meta name=\"description\" content=\"Discover how to be creative on social media, tips for using AI for content creation and much more on the Sanctuary Academy. 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