{"id":23447,"date":"2025-08-28T09:44:59","date_gmt":"2025-08-28T13:44:59","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23447"},"modified":"2025-08-28T09:45:21","modified_gmt":"2025-08-28T13:45:21","slug":"business-growth-and-digital-marketing-news-tips-08-29-25","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-08-29-25\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 08-29-25"},"content":{"rendered":"\n<p>Many people think of digital marketing as a way to bring in new leads. But if that\u2019s all you\u2019re focused on, you\u2019re leaving revenue and opportunity behind. A true strategy isn\u2019t just about filling the funnel. It empowers your entire organization, from sales to service, to drive growth, strengthen relationships, and maximize customer lifetime value.<\/p>\n\n\n\n<p><br>Here are three quick takeaways to consider:<br><\/p>\n\n\n\n<p><strong>1. A comprehensive strategy helps&nbsp;your sales team close more deals.<br><\/strong><br>A comprehensive digital strategy&nbsp;equips sales with the content, insights, and automation to keep prospects in the funnel and move them toward a sale faster. You&#8217;ll also create efficiencies that reduce&nbsp;manual nurturing and follow-ups, so the team spends less time chasing and more time closing.&nbsp;<br><\/p>\n\n\n\n<p><strong>2. It unlocks revenue after the sale.<br><\/strong><br>Retention is five to seven times cheaper than acquisition. Extending your strategy beyond the first purchase means happier customers, more upsells, longer relationships, and more referrals.<br><\/p>\n\n\n\n<p><strong>3. It improves customer service and efficiency.<br><\/strong><br>Smart tools, automation, and content reduce costs while giving customers instant support and answers. That frees your team to focus on the human work that builds trust and creates new opportunities.<\/p>\n\n\n\n<p>In short, digital marketing done right doesn&#8217;t just bring in new sales. It\u2019s the Flywheel Effect that strengthens&nbsp;sales, empowers service, fuels loyalty, and multiplies the value of every customer interaction.<\/p>\n\n\n\n<p><br>Check out our latest podcast episode where we\u2019ll dig deeper into each of these strategies, share real-world examples, and talk about how to put this into practice for sustainable growth. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-101-marketing-brief-3-reasons-why-you-need-a-comprehensive-digital-marketing-strategy\/\"><strong>Listen now<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Professionals Trust Their Networks Over AI &amp; Search<\/strong><br>A new LinkedIn study shows professionals lean more on trusted networks and peers than AI or search for work advice, signaling a shift toward creator-led and community-driven insights. Takeaway: Relationships and networks still outweigh algorithms in professional trust. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Google Launches Image-to-Video Tool for Product Promotions<\/strong><br>Google introduced a new tool that converts product images into promotional videos, making content creation faster and more accessible for brands. Takeaway: Easy video tools may push more businesses into richer ad formats. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Google Brings Loyalty Offerings to Merchant Retailers<\/strong><br>Google Ads now includes member-only pricing, shipping perks, and loyalty goals, enhancing how brands retain and reward customers.<br>Takeaway: Loyalty programs have become a core pillar of digital advertising. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Google\u2019s AI Overviews Accused of Breaking Spam Rules<\/strong><br>A viral post alleges Google\u2019s AI-generated answers violate the very spam policies Google enforces, sparking debate about fairness in AI search. Takeaway: Even Google is being challenged to follow its own search rules. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>The Fractured Future of Search: New Rules for SEO<\/strong><br>Search isn\u2019t dying, it\u2019s fragmenting. With AI chat, social discovery, and traditional search coexisting, marketers face a more complex visibility landscape. Takeaway: SEO is now about being everywhere your audience searches, not just Google. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>A Framework for Smarter B2B Advertising Decisions<\/strong><br>Search Engine Land breaks down how to weigh Google Ads versus LinkedIn Ads when building B2B campaigns. Takeaway: It\u2019s not either\/or \u2014 the best strategy blends both based on signals. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>What To Do When the Click Disappears<\/strong><br>With AI answers keeping users on search pages, rankings no longer guarantee traffic. This guide shares tactics for brand visibility in a \u201czero-click\u201d world. The Takeaway: Winning SEO today means optimizing for mentions and presence, not just clicks. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Perplexity\u2019s Discover Pages Offer a Surprising SEO Insight<\/strong><br>Perplexity\u2019s Discover pages show how AI search is evolving \u2014 looking less like programmatic SEO and more like a bold experiment in content discovery. Takeaway: AI search isn\u2019t just mimicking Google \u2014 it\u2019s rewriting the playbook. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Google Wants To Show More Links in AI Mode<\/strong><br>Google is expanding AI Mode with carousels and inline links to surface more publisher content. Takeaway: AI search is shifting toward more transparency and traffic sharing. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Amazon Resumes Google Shopping Ads \u2013 But Not in the U.S.<\/strong><br>Amazon restarted Shopping ads internationally after a month-long pause, but is holding out in the U.S. market. Takeaway:\u00a0 Amazon is selectively testing channels, raising questions about its U.S. strategy.<br><a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>Google Releases August 2025 Spam Update<\/strong><br>Google\u2019s latest spam update targets low-quality content and will roll out over several weeks. Takeaway: Expect fluctuations in search rankings as spam-fighting tightens. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>ChatGPT\u2019s Answers Came from Google Search After All<\/strong><br>A new report suggests OpenAI quietly used a Google Search scraping service to power ChatGPT\u2019s real-time answers. Takeaway: The AI vs. search rivalry may be more entangled than advertised. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<p><strong>xAI Sues Apple and OpenAI for Alleged Market Collusion<\/strong><br>Elon Musk\u2019s xAI has filed suit against Apple and OpenAI, alleging anti-competitive collusion in AI markets. Takeaway: Legal battles could shape the future of AI dominance. <a><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Why Every Business Leader Needs Time to Think<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/clarity-breaks-think-week\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2-1024x682.jpg\" alt=\"How clarity breaks help you lead better\" class=\"wp-image-23383\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/07\/01-hero-1-2.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In EOS, it\u2019s called a \u201cClarity Break.\u201d Bill Gates famously labeled his version \u201cThink Week.\u201d This isn\u2019t a vacation\u2014it\u2019s a disciplined ritual: a chance to step out of execution mode and back into strategic leadership.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/clarity-breaks-think-week\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">What to Do When You Don\u2019t Have a Marketing Team<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/no-marketing-team\/\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team-1024x682.jpg\" alt=\"What to do when you don't have a marketing team\" class=\"wp-image-23340\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/06\/01-what-to-do-when-you-dont-have-a-marketing-team.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This article is for the business owner who wants to grow but doesn\u2019t have a marketing team (yet). They may never have a full-time marketing team, and that\u2019s ok. Let\u2019s walk through what you&nbsp;<em>can<\/em>&nbsp;do and how to do it in a way that respects your time, your budget, and your bottom line.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/no-marketing-team\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">Grow Your Organization&#8217;s Revenue with a Comprehensive Digital Marketing Plan<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp\" alt=\"Discovery near water image\" class=\"wp-image-23259\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-300x300.webp 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-150x150.webp 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-768x768.webp 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-350x350.webp 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Do you need a digital marketing strategy but you&#8217;re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\">Learn more today!<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people think of digital marketing as a way to bring in new leads. But if that\u2019s all you\u2019re focused on, you\u2019re leaving revenue and opportunity behind. A true strategy isn\u2019t just about filling the funnel. It empowers your entire organization, from sales to service, to drive growth, strengthen relationships, and maximize customer lifetime value. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 8\/29\/25<\/title>\n<meta name=\"description\" content=\"Discover why every business leader needs time to think, what to do when you don\u2019t have a marketing team and more on the Sanctuary Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-08-29-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 8\/29\/25\" \/>\n<meta property=\"og:description\" content=\"Discover why every business leader needs time to think, what to do when you don\u2019t have a marketing team and more on the Sanctuary Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-08-29-25\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T13:44:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T13:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-08-29-25\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-08-29-25\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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