{"id":23367,"date":"2025-07-18T09:14:37","date_gmt":"2025-07-18T13:14:37","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23367"},"modified":"2025-07-18T09:26:19","modified_gmt":"2025-07-18T13:26:19","slug":"business-growth-and-digital-marketing-news-tips-07-18-25","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 07-18-25"},"content":{"rendered":"\n

The way people find information online is already changing fast, and that change is accelerating. If your business depends on being discovered through Google or other platforms, there are a few important updates this week you should have on your radar.<\/p>\n\n\n\n

A new Adobe report <\/a>found that 77% of Americans now use ChatGPT as a search engine, and nearly 1 in 4 prefer it over Google.<\/p>\n\n\n\n

That\u2019s not a fringe trend. It\u2019s a generational shift in behavior that\u2019s reshaping how people ask questions, research products, and make decisions.<\/p>\n\n\n\n

In our own company analytics, Google remains the dominant source of search traffic \u2014 but the growing influence of AI tools like ChatGPT is becoming impossible to ignore when it comes to how people discover information and engage with brands.<\/p>\n\n\n\n

As our president, Chris Auman<\/a> recently noted when reflecting on changing search habits:<\/p>\n\n\n\n

\u201cFor what it\u2019s worth, I\u2019ve personally found myself using ChatGPT more than Google lately\u2014but it really depends on what I\u2019m trying to do or find. I don\u2019t think this means people are abandoning Google or other niche platforms just yet, but it does feel like the tides are starting to shift. Time will tell where it all goes.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

What you need to know:<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Google\u2019s Local SEO Signals are Shifting<\/strong>
Google quietly updated its local ranking documentation, especially around the concept of \u201cprominence.\u201d While they say it\u2019s just a language cleanup, SEOs suspect this could signal bigger changes ahead, possibly moving toward AI-informed rankings. If you rely on local search visibility, it\u2019s worth watching. Read More<\/a><\/p>\n\n\n\n

The EU is Fighting Back Against AI Overviews<\/strong>
A coalition of publishers has filed an antitrust complaint, arguing that Google\u2019s AI-generated summaries are siphoning traffic away from original content. Why does this matter in the U.S.? Regulation often starts in Europe and migrates west, and the outcome of this case could reshape how AI results are displayed globally. Read More<\/a><\/p>\n\n\n\n

The B2B Video Glow-Up<\/strong>
B2B brands are ditching dull explainer videos in favor of emotional storytelling, humor, and cinematic flair\u2014and it\u2019s working. These next-gen videos are boosting engagement, sparking conversation, and shifting how businesses connect with buyers. Read More<\/a><\/p>\n\n\n\n

Google to SEO: We\u2019re Still Cool<\/strong>
Despite AI’s growing role in search, Google says SEO isn\u2019t going anywhere. Instead, AI is changing how<\/em> SEO works. It’s pushing marketers toward clearer structure, helpful content, and better UX. The message? Don\u2019t abandon SEO\u2014evolve with it. Read More<\/a><\/p>\n\n\n\n

Thought Leadership = Real Influence<\/strong>
According to a new LinkedIn\u2013Edelman report, strong thought leadership content still drives B2B purchasing decisions. Buyers are raising the bar. To influence, brands need insight, not fluff, and authenticity matters more than ever. Read More<\/a><\/p>\n\n\n\n

SEO with a Smarter Compass<\/strong>
\u201cTopic-first\u201d SEO is gaining ground as a more efficient way to build search authority. Instead of chasing keywords, brands build content around central topics, anchoring pages with strong internal links and clear value. Read More<\/a><\/p>\n\n\n\n

What B2B Videos Get Right<\/strong>
A breakdown of top-performing B2B videos reveals the winning formula: make it emotional, keep it short, and let your personality shine through. The data proves that authentic storytelling converts more than corporate speak ever did. Read More<\/a><\/p>\n\n\n\n

Meta vs. Copycats<\/strong>
Meta is following YouTube\u2019s lead and cracking down on unoriginal content. Pages reposting recycled or AI-generated material without adding value could face visibility cuts. It\u2019s a wake-up call. Read More<\/a><\/p>\n\n\n\n

Everything You Need to Know About Performance Max<\/strong>
Google\u2019s Performance Max campaigns now dominate paid ad strategies, but understanding how to get the most out of them still trips up marketers. This guide offers a complete look at how to optimize PMax, from asset groups to audience signals. Read More<\/a><\/p>\n\n\n\n

AI Search Is Desktop-First\u2014for Now<\/strong>
A surprising gap is forming in AI-driven search: most of the traffic is happening on desktop. If your mobile strategy feels neglected lately, that might be why. For now, AI search isn\u2019t mobile-native\u2014marketers may need to split their approach. Read More<\/a><\/p>\n\n\n\n

The Power of Real Personas<\/strong>
A fresh reminder from Neil Patel: without detailed user personas, your marketing probably isn\u2019t connecting. Understanding motivations, behaviors, and goals is essential for targeting, not just broadly, but precisely. Read More<\/a><\/p>\n\n\n\n

Meta\u2019s Reels Ads Playbook<\/strong>
Meta just dropped a detailed guide for Reels ads across Instagram and Facebook. Use sound strategically, lean into vertical video, and keep messages tight. It\u2019s a cheat sheet for making short-form ads that actually convert. Read More<\/a><\/p>\n\n\n\n

AI Can Read the Room\u2014If You Teach It<\/strong>
New research highlights how AI-powered tools can enhance audience research, especially when fueled by persona-driven data. The key is combining human insight with machine precision. It\u2019s smarter marketing, not just faster marketing. Read More<\/a><\/p>\n\n\n\n

Generative Search = Generative Strategy<\/strong>
Generative search is shifting brand visibility fast\u2014CMOs are responding with more structured content, clear value propositions, and stronger branding in SERPs. The message: optimize for clarity, not just clicks. Read More<\/a><\/p>\n\n\n\n

\n\n\n\n
<\/div>\n\n\n\n

SEARCH MARKETING<\/h3>\n\n\n\n

How SEO and AI Can Fuel Your Lead Generation Efforts<\/h2>\n\n\n\n
\"How<\/a><\/figure>\n\n\n\n

Search Engine Optimization (SEO) has been a foundational element in marketing for years, and most business professionals have seen the benefits of implementing this strategy. Artificial Intelligence (AI) has emerged as another pivotal marketing tool that enhances SEO efforts. Together, these tools can help set your business up for long-term success.<\/p>\n\n\n\n

Listen Now<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

STRATEGY<\/h3>\n\n\n\n

What to Do When You Don\u2019t Have a Marketing Team<\/h2>\n\n\n\n
\"What<\/a><\/figure>\n\n\n\n

Hiring a full team? Building out a strategy? Investing in tools, content, and campaigns? It feels overwhelming. Expensive. Maybe even a little bit like a gamble. But here\u2019s the good news: You don\u2019t need a full marketing team to get real results. You just need a better plan and a smarter approach that doesn\u2019t leave you doing all the work yourself.<\/p>\n\n\n\n

Read More<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

STRATEGY<\/h3>\n\n\n\n

Grow Your Organization’s Revenue with a Comprehensive Digital Marketing Plan<\/h1>\n\n\n\n
\"Discovery<\/a><\/figure>\n\n\n\n

Do you need a digital marketing strategy but you’re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. Learn more today!<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

LEARNING “ON THE GO”<\/h3>\n\n\n\n

Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n

Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. Check it out here!<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

KEEPING UP<\/h3>\n\n\n\n

News Archive<\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n

Check it out here!<\/a><\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The way people find information online is already changing fast, and that change is accelerating. If your business depends on being discovered through Google or other platforms, there are a few important updates this week you should have on your radar. A new Adobe report found that 77% of Americans now use ChatGPT as a […]<\/p>\n","protected":false},"author":4,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nWhat You Need to Know \u2013 Marketing and Business News 7\/18\/25<\/title>\n<meta name=\"description\" content=\"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 7\/18\/25\" \/>\n<meta property=\"og:description\" content=\"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T13:14:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T13:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News & Tips 07-18-25\",\"datePublished\":\"2025-07-18T13:14:37+00:00\",\"dateModified\":\"2025-07-18T13:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/\"},\"wordCount\":1151,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Academy-Newsletter0321.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/\",\"name\":\"What You Need to Know \u2013 Marketing and Business News 7\\\/18\\\/25\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Academy-Newsletter0321.jpg\",\"datePublished\":\"2025-07-18T13:14:37+00:00\",\"dateModified\":\"2025-07-18T13:26:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Academy-Newsletter0321.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Academy-Newsletter0321.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"The Academy - Newsletter0321\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-07-18-25\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Growth and Digital Marketing News & Tips 07-18-25\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What You Need to Know \u2013 Marketing and Business News 7\/18\/25","description":"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/","og_locale":"en_US","og_type":"article","og_title":"What You Need to Know \u2013 Marketing and Business News 7\/18\/25","og_description":"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/","og_site_name":"The Academy","article_published_time":"2025-07-18T13:14:37+00:00","article_modified_time":"2025-07-18T13:26:19+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"Business Growth and Digital Marketing News & Tips 07-18-25","datePublished":"2025-07-18T13:14:37+00:00","dateModified":"2025-07-18T13:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/"},"wordCount":1151,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/","url":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/","name":"What You Need to Know \u2013 Marketing and Business News 7\/18\/25","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg","datePublished":"2025-07-18T13:14:37+00:00","dateModified":"2025-07-18T13:26:19+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"Discover how SEO and AI can fuel your lead generation efforts, what to do when you don\u2019t have a marketing team and more.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg","width":1920,"height":1080,"caption":"The Academy - Newsletter0321"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-07-18-25\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/"},{"@type":"ListItem","position":3,"name":"Business Growth and Digital Marketing News & Tips 07-18-25"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321-350x197.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=23367"}],"version-history":[{"count":2,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23367\/revisions"}],"predecessor-version":[{"id":23369,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23367\/revisions\/23369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/19023"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=23367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=23367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=23367"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=23367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}