{"id":23330,"date":"2025-06-27T06:00:00","date_gmt":"2025-06-27T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23330"},"modified":"2025-07-18T09:27:21","modified_gmt":"2025-07-18T13:27:21","slug":"business-growth-and-digital-marketing-news-tips-06-27-25","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-06-27-25\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 06-27-25"},"content":{"rendered":"\n<p>AI isn\u2019t just hype\u2014it\u2019s becoming the engine behind smarter, more efficient, and more competitive businesses. While manufacturers are seeing some of the biggest gains, the same principles apply to almost any industry. From automating workflows to making faster, data-driven decisions, companies that move early are already reaping the benefits.<br><\/p>\n\n\n\n<p>You don\u2019t need a massive overhaul to get started. A few smart, strategic steps can set you on the path to real transformation. If you\u2019re looking for practical ways to make AI work for your business\u2014whatever your field\u2014please consider reading more below.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/ai-digital-transformation-playbook\/\">Learn More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/techcrunch.com\/2025\/05\/08\/instagram-threads-is-getting-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong><strong>Google Rolls Out Smarter Conversion Value Metric in Ads<\/strong><\/strong><\/h3>\n\n\n\n<p>Google Ads now offers a \u201cConversion Value (incl. predicted)\u201d metric, automatically awarding value to expected future conversions\u2014not just confirmed ones\u2014helping advertisers better forecast ROI. <a href=\"https:\/\/searchengineland.com\/google-ads-adds-new-conv-value-incl-predicted-metric-457292\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><a href=\"https:\/\/searchengineland.com\/google-ads-ai-overviews-spotted-455889\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>44 Marketing Moves That Still Need Human Brains<\/strong><\/strong><\/h3>\n\n\n\n<p>A fresh analysis identifies 44 marketing tasks\u2014like brand voice and empathy-laden messaging\u2014where AI fumbles and humans must remain in the driver\u2019s seat. <a href=\"https:\/\/searchengineland.com\/44-marketing-initiatives-where-ai-alone-will-fail-457259\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>LinkedIn\u2019s AI Assistant Isn\u2019t Flying Off Shelves<\/strong><\/strong><\/h3>\n\n\n\n<p>LinkedIn boss Roslansky admits the platform\u2019s AI writing tool \u201cisn\u2019t as popular as I thought\u201d because users treat LinkedIn like a resume and fear AI missteps could harm their personal brand. <a href=\"https:\/\/techcrunch.com\/2025\/06\/22\/linkedin-ceo-says-ai-writing-assistant-is-not-as-popular-as-expected\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>SEO Traffic = AI Mentions: Ahrefs Study Reveals Link<\/strong><\/strong><\/h3>\n\n\n\n<p>Ahrefs data shows that websites with higher organic traffic are cited more frequently by AI assistants\u2014YouTube and Wikipedia top the list, signaling visibility matters even in AI-led search results. <a href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exclusive Perks in Google Shopping Ads<\/strong><\/h3>\n\n\n\n<p>Google Shopping Ads now support \u201c1st Order Promotions,\u201d giving retailers automatic discount tools to reel in customers making their first purchase. <a href=\"https:\/\/searchengineland.com\/google-1st-order-promotions-shopping-ads-457395\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pinterest Drops Fresh Tips for Visual Search Success<\/strong><\/h3>\n\n\n\n<p>Pinterest suggests brands optimize for visual-first discovery\u2014think consistent styling, searchable visuals, and enriched metadata\u2014to ride the trend of visual search expansion. <a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-advice-maximizing-visual-discovery-search-opportunities\/751408\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube\u2019s Analytics Gets a Glow-Up<\/strong><\/h3>\n\n\n\n<p>YouTube\u2019s Advanced Mode now includes early access to 24\u2011hour performance reports and \u201cTop Moments\u201d visual metrics, making viewer trend tracking far more accessible to creators. <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-updates-advanced-analytics-simplify-access\/751424\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI-Sourced Traffic Bounces More, Visits Less<\/strong><\/h3>\n\n\n\n<p>A study of nearly 82K sites finds AI-sourced visitors view fewer pages, bounce more often, and spend less time\u2014their click-driven behavior differs significantly from traditional search traffic. <a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-quality-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-945c296efc6e2448bd298fc8da20af48\" style=\"color:#fa8a00\">SEARCH MARKETING<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Episode #95 \u2013 The Evolution of Google and Search Marketing \u2013 Part 1 &amp; 2<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-1024x576.jpg\" alt=\"Podcast - The Evolution of Google and Search Marketing - Part 1 - lrg\" class=\"wp-image-23273\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-1-lrg.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we\u2019re diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google\u2019s ad empire, and how user behavior is rapidly evolving. Whether you\u2019re a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-95-the-evolution-of-google-and-search-marketing-part-1\/\">Listen Now<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9e6b1d65dfed81d943da97af245b190e\" style=\"color:#fa8a00\">PAID MEDIA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">How Pay Per Click Advertising Can Help You Drive Qualified Traffic<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC-1024x682.jpg\" alt=\"How PPC can help drive qualified traffic\" class=\"wp-image-23283\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-PPC.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In today\u2019s crowded digital landscape, getting more people to visit your website isn\u2019t the hard part \u2014 it\u2019s getting the\u00a0<em>right<\/em>\u00a0people. Whether you\u2019re a\u00a0<a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/ppc-for-local-businesses-and-service-based-industries\/\">local business<\/a>, an e-commerce store, or a service provider, qualified traffic is the fuel that drives conversions, leads, and sales. So, how do you get in front of high-intent users\u00a0<em>right now<\/em>?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/how-ppc-helps-drive-qualified-traffic\/\">Read More<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6755e2fa78f6fc727c2fff86b80c44dd\" style=\"color:#fa8a00\">STRATEGY<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">Grow your organization&#8217;s revenue with a comprehensive digital marketing plan<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp\" alt=\"Discovery near water image\" class=\"wp-image-23259\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-1024x1024.webp 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-300x300.webp 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-150x150.webp 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-768x768.webp 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery-350x350.webp 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/discovery.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Do you need a digital marketing strategy but you&#8217;re not sure where to start? Or maybe you\u2019re unhappy with the results from your current plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We\u2019re leaders in marketing, and partners in growth. <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/discovery\/\">Learn more today!<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4554fab07c929af4b316e39a0fad86\" style=\"color:#fa8a00\">LEARNING &#8220;ON THE GO&#8221;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Subscribe to Our Podcast<\/strong><\/strong><\/h2>\n\n\n\n<p>Almost 100 free episodes of advice and conversations around improving and aligning your marketing, sales and operations to grow your business. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-6cb6d90f3a1c459a1f96973abbcbaebe\" style=\"color:#fa8a00\">KEEPING UP<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>News Archive<\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive on our website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">Check it out here!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI isn\u2019t just hype\u2014it\u2019s becoming the engine behind smarter, more efficient, and more competitive businesses. While manufacturers are seeing some of the biggest gains, the same principles apply to almost any industry. From automating workflows to making faster, data-driven decisions, companies that move early are already reaping the benefits. You don\u2019t need a massive overhaul [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-23330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know \u2013 Marketing and Business News 6\/27\/25<\/title>\n<meta name=\"description\" content=\"Discover how PPC advertising can help you drive qualified traffic, the evolution of Google and Search Marketing and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-06-27-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know \u2013 Marketing and Business News 6\/27\/25\" \/>\n<meta property=\"og:description\" content=\"Discover how PPC advertising can help you drive qualified traffic, the evolution of Google and Search Marketing and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-06-27-25\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T13:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-06-27-25\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-06-27-25\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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