{"id":23298,"date":"2025-05-29T16:19:39","date_gmt":"2025-05-29T20:19:39","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23298"},"modified":"2025-05-29T16:19:40","modified_gmt":"2025-05-29T20:19:40","slug":"podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2\/","title":{"rendered":"Podcast Episode #96 &#8211; The Evolution of Google and Search Marketing &#8211; Part 2"},"content":{"rendered":"\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5xgi4ZdzkwD7x9oqj2jQnY?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Today we\u2019re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google\u2014after decades of dominance\u2014is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better.<\/p>\n\n\n\n<p>If this sounds interesting, stick with me and let&#8217;s explore more together in part two of this series.<\/p>\n\n\n\n<p>Now&#8230; on to the show&#8230;<\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your \u2060\u2060\u2060\u2060website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our <a href=\"https:\/\/www.sanctuarymg.com\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060digital marketing services here\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Learn more\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a>.<\/p>\n\n\n\n<p>Sound intriguing? Let&#8217;s jump into it.<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google\u2014after decades of dominance\u2014is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-23298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode #96 - The Evolution of Google and Search Marketing - Part 2 - The Academy<\/title>\n<meta name=\"description\" content=\"A powerful strategy for driving business success and securing the long-term prosperity of our nation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode #96 - The Evolution of Google and Search Marketing - Part 2 - The Academy\" \/>\n<meta property=\"og:description\" content=\"A powerful strategy for driving business success and securing the long-term prosperity of our nation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T20:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T20:19:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/Podcast-The-Evolution-of-Google-and-Search-Marketing-Part-2-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-episode-96-the-evolution-of-google-and-search-marketing-part-2\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Episode #96 &#8211; 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