{"id":23252,"date":"2025-05-16T14:42:19","date_gmt":"2025-05-16T18:42:19","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23252"},"modified":"2025-05-19T08:59:16","modified_gmt":"2025-05-19T12:59:16","slug":"dont-focus-on-every-social-platform","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/","title":{"rendered":"Why You Don\u2019t Need to Be on Every Social Media Platform (and What to Focus On Instead)"},"content":{"rendered":"\n<p>You\u2019ve probably heard that your business \u201cneeds to be everywhere,\u201d or you\u2019ve been asked, \u201cHow are you not on [insert new social media platform here]?\u201d This can be overwhelming and discouraging when you don\u2019t have the time to invest in social media. It\u2019s tough to watch your competitors post <em>every<\/em> day on <em>every<\/em> platform and feel like you\u2019re not doing enough.<\/p>\n\n\n\n<p>The good news? You don\u2019t need to be on every social media platform to reach your target audience and grow your business. In fact, trying to be everywhere can actually harm your online presence and waste your time, often with little to no return on your investment.<\/p>\n\n\n\n<p>So, how do you choose the right platforms, and what are the next steps once you do? In this post, we\u2019ll show you the trap companies fall into, how to pick the right platform for your business, and how to grow those channels with intention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"820\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap.jpg\" alt=\"The trap most companies fall into\" class=\"wp-image-23256\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/02-the-trap-350x239.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Trap Most Companies Fall Into<\/h2>\n\n\n\n<p>The more social media channels you post on, the higher your chances of reaching your target audience and increasing engagement, right? Not necessarily. This is the trap many companies fall into and don\u2019t realize it until it\u2019s too late.<\/p>\n\n\n\n<p>There are clear signs you\u2019re spreading yourself too thin and putting in more effort than the results justify. Let\u2019s take a deeper look at how to recognize if you\u2019re on too many platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On average, businesses use <a href=\"https:\/\/www.synup.com\/en\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">6\u20137 different social media platforms<\/a>. This might work well for some companies. However, others may experience low engagement and stagnant growth as a result. Each platform is different and requires a unique strategy. If you treat them all the same, you risk missing out on meaningful engagement. Your audience may also sense that your messaging is generic or inconsistent, which can harm trust and interest.<\/li>\n\n\n\n<li>The best way to understand this trap? Scroll your phone. Open any social media app and you\u2019ll quickly see content that resonates with you and a lot that doesn\u2019t. Every day, users post an overwhelming amount of content. For example, <a href=\"https:\/\/www.socialpilot.co\/facebook-marketing\/facebook-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook alone has over 2.1 billion active daily users<\/a>. That\u2019s a lot of content competing for attention. It\u2019s easy to get lost in the noise unless you&#8217;re intentional.<\/li>\n\n\n\n<li>If you\u2019ve been putting in hours of work creating content but aren\u2019t seeing increased engagement, or if your cost-per-result (CPR) is rising, it could be a sign that you\u2019ve fallen into the \u201cbe everywhere\u201d trap. The first step to getting out of it is to critically evaluate <em>where<\/em> you&#8217;re posting and <em>what<\/em> kind of content you\u2019re sharing.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"820\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose.jpg\" alt=\"How to choose what platforms to be on\" class=\"wp-image-23255\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/03-how-to-choose-350x239.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Choose What Social Platforms to Be On<\/h2>\n\n\n\n<p>Now that we understand the value of focusing on quality over quantity, let\u2019s look at how to choose the right platforms. Remember: each social media channel deserves a distinct strategy tailored to its audience and format.<\/p>\n\n\n\n<p>Here\u2019s a quick (non-exhaustive) summary of the strengths and ideal use cases for each major social media platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram: Short form videos (entertaining or educational), images of people and products, carousel images that break down large topics.<\/li>\n\n\n\n<li>Facebook: Short form videos (leans towards educational), images of people and products, text posts that share brief updates and ideas.<\/li>\n\n\n\n<li>TikTok: Short form videos (leans towards entertainment)<\/li>\n\n\n\n<li>X (formerly Twitter): Text posts that are newsworthy and fast-paced<\/li>\n\n\n\n<li>LinkedIn: Long-form text posts that are focused on storytelling, short-form video (leans educational), blog posts<\/li>\n<\/ul>\n\n\n\n<p>Seeing it laid out this way helps you recognize why sharing your latest blog post on Instagram may not perform as well as it would on LinkedIn. Choosing platforms based on where your audience spends time and what content resonates with them will help you grow more efficiently.<\/p>\n\n\n\n<p>Once you have decided the platforms to have a presence on, you need to write out a mission statement. It may sound silly, but writing a detailed mission statement for each platform will help you focus on your main purpose for that channel. Here\u2019s an example of a mission statement for Instagram:<\/p>\n\n\n\n<p><em>\u201cWe will create engaging short-form videos and creative visuals that are either entertaining or educational. These pieces of content must offer valuable information and provide solutions for our audience.\u201d<\/em><\/p>\n\n\n\n<p>Notice that it doesn\u2019t focus on what <em>you<\/em> get out of it\u2014it\u2019s about what <em>your audience<\/em> needs. That\u2019s the mindset shift that will drive real results.<\/p>\n\n\n\n<p>These mission statements are different from your overall business mission. Instead of outlining what you want to achieve, they clarify what you\u2019re offering to the people who choose to follow and engage with your content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"820\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do.jpg\" alt=\"What to do once you've picked your platforms\" class=\"wp-image-23254\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/04-what-to-do-350x239.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What to Do Once You\u2019ve Picked Your Platforms<\/h2>\n\n\n\n<p>Now that you\u2019ve carefully chosen your social platforms and written clear mission statements, it\u2019s time to evaluate your progress. You should audit your channels at least once a year to see how well you&#8217;re staying aligned with your goals and where your audience is shifting.<\/p>\n\n\n\n<p>A few specific metrics to track are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement rate<\/li>\n\n\n\n<li>Impressions &amp; Reach<\/li>\n\n\n\n<li>Follower growth rate<\/li>\n\n\n\n<li>Cost-per-impression (CPM)<\/li>\n\n\n\n<li>Cost-per-click (CPC)\n<ul class=\"wp-block-list\">\n<li>These metrics will help you determine which content types resonate most with your audience and which platforms are performing best.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Continue to create content specifically designed for each platform. You can <a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/save-time-by-repurposing-content\/\">repurpose and cross-promote your content<\/a>, but make sure you\u2019re \u201cspeaking the language\u201d of each platform and posting consistently. Social media is constantly evolving, so staying adaptable is key. If this all feels overwhelming, that\u2019s a sign you may need to scale back or <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/partner-with-digital-marketing-agency\/\">bring in help<\/a>.<\/p>\n\n\n\n<p>Don\u2019t be afraid to pivot. Here at Sanctuary, we\u2019ve pivoted a few times in terms of what content we\u2019re posting and where we are posting this content. Just recently, we decided to focus less on X and focus more on our other platforms. It\u2019s not that X isn\u2019t a valuable platform; it\u2019s about recognizing where our audience has shifted and redirecting our creative energy to where it will have the most impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Wisely<\/h2>\n\n\n\n<p>Stop chasing your competitors and start focusing on your audience. Trying to be on every platform can lead to creative burnout, inconsistency, and a lack of trust from your audience. Instead, choose your platforms intentionally, write clear mission statements, deliver valuable content, and stay consistent.<\/p>\n\n\n\n<p>When you take this focused approach, you\u2019ll gain time back on your calendar, see stronger engagement, and build deeper trust and loyalty with your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard that your business \u201cneeds to be everywhere,\u201d or you\u2019ve been asked, \u201cHow are you not on [insert new social media platform here]?\u201d This can be overwhelming and discouraging when you don\u2019t have the time to invest in social media. It\u2019s tough to watch your competitors post every day on every platform and [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":23253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64],"tags":[],"type-category":[288],"class_list":["post-23252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Don\u2019t Need to Be on Every Social Media Platform<\/title>\n<meta name=\"description\" content=\"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Don\u2019t Need to Be on Every Social Media Platform\" \/>\n<meta property=\"og:description\" content=\"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T18:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T12:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Loughney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/\"},\"author\":{\"name\":\"David Loughney\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\"},\"headline\":\"Why You Don\u2019t Need to Be on Every Social Media Platform (and What to Focus On Instead)\",\"datePublished\":\"2025-05-16T18:42:19+00:00\",\"dateModified\":\"2025-05-19T12:59:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/\"},\"wordCount\":1101,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/01-social-hero.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/\",\"name\":\"Why You Don\u2019t Need to Be on Every Social Media Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/01-social-hero.jpg\",\"datePublished\":\"2025-05-16T18:42:19+00:00\",\"dateModified\":\"2025-05-19T12:59:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\"},\"description\":\"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/01-social-hero.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/01-social-hero.jpg\",\"width\":1201,\"height\":800,\"caption\":\"Why you don't need to be on every social platform\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/social-media\\\/dont-focus-on-every-social-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why You Don\u2019t Need to Be on Every Social Media Platform (and What to Focus On Instead)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/7ddf20a265edfead3147d58ea2b3b144\",\"name\":\"David Loughney\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g\",\"caption\":\"David Loughney\"},\"description\":\"David Loughney is passionate about helping brands find and express their voice in the world of social media. He helps to strategize and facilitate social media content to gain brand awareness, increase engagement and generate leads for your business.\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/davidloughney\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Don\u2019t Need to Be on Every Social Media Platform","description":"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/","og_locale":"en_US","og_type":"article","og_title":"Why You Don\u2019t Need to Be on Every Social Media Platform","og_description":"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/","og_site_name":"The Academy","article_published_time":"2025-05-16T18:42:19+00:00","article_modified_time":"2025-05-19T12:59:16+00:00","og_image":[{"width":1201,"height":800,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg","type":"image\/jpeg"}],"author":"David Loughney","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/"},"author":{"name":"David Loughney","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144"},"headline":"Why You Don\u2019t Need to Be on Every Social Media Platform (and What to Focus On Instead)","datePublished":"2025-05-16T18:42:19+00:00","dateModified":"2025-05-19T12:59:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/"},"wordCount":1101,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/","url":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/","name":"Why You Don\u2019t Need to Be on Every Social Media Platform","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg","datePublished":"2025-05-16T18:42:19+00:00","dateModified":"2025-05-19T12:59:16+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144"},"description":"If you try to be on every platform and follow every trend, you may hurt your online growth. Instead, you should have a focus and a goal for each platform you\u2019re on.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero.jpg","width":1201,"height":800,"caption":"Why you don't need to be on every social platform"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/dont-focus-on-every-social-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/articles\/"},{"@type":"ListItem","position":3,"name":"Why You Don\u2019t Need to Be on Every Social Media Platform (and What to Focus On Instead)"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/7ddf20a265edfead3147d58ea2b3b144","name":"David Loughney","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6c00e1723f2193f53b81a728e3e65993dd1db3730dd619cb0dc2760619b6e82?s=96&d=mm&r=g","caption":"David Loughney"},"description":"David Loughney is passionate about helping brands find and express their voice in the world of social media. He helps to strategize and facilitate social media content to gain brand awareness, increase engagement and generate leads for your business.","url":"https:\/\/www.sanctuarymg.com\/academy\/author\/davidloughney\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/05\/01-social-hero-350x233.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/davidloughney\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=23252"}],"version-history":[{"count":3,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23252\/revisions"}],"predecessor-version":[{"id":23263,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/23252\/revisions\/23263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/23253"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=23252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=23252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=23252"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=23252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}