{"id":23066,"date":"2025-03-10T13:03:10","date_gmt":"2025-03-10T17:03:10","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=23066"},"modified":"2025-03-10T13:04:06","modified_gmt":"2025-03-10T17:04:06","slug":"marketing-brief-3-takeaways-you-need-to-stay-ahead-this-week-3","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-brief-3-takeaways-you-need-to-stay-ahead-this-week-3\/","title":{"rendered":"Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week"},"content":{"rendered":"\n<p>Hello everyone!<\/p>\n\n\n\n<p>There\u2019s so much news and information out there. You can\u2019t read it all \u2014 even if it\u2019s a short list of the best articles. So, let us do our part to help with the struggle and summarize three of the most important things that caught our eye this week.<\/p>\n\n\n\n<p><strong>This week, let\u2019s talk specifically about the current state of LinkedIn, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What does it mean to be a thought leader when posting on LinkedIn?<\/li>\n\n\n\n<li>Why do you want to be seen as a thought leader?<\/li>\n\n\n\n<li>When is the best time to post your thoughts on LinkedIn?<\/li>\n\n\n\n<li>Is posting on the weekend encouraged or required?<\/li>\n<\/ul>\n\n\n\n<p>The term <em>thought leader<\/em> gets thrown around like confetti at a virtual networking party. But what does it actually mean? According to <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/agency\/what-does-it-really-mean-to-be-a-thought-leader\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn\u2019s own breakdown<\/a>, true thought leadership isn\u2019t about shouting the loudest or humble-bragging your latest success story. It\u2019s about offering authentic, unique insights that educate, inspire, and spark meaningful conversations \u2014 all while staying firmly rooted in your expertise. In other words, be helpful, not hype-ful. <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/agency\/what-does-it-really-mean-to-be-a-thought-leader\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p>But why should B2B brands care about being seen as thought leaders? Well, for starters, <a href=\"https:\/\/feeds.feedblitz.com\/~\/913798247\/0\/linkedinmarketing~Why-BB-Thought-Leadership-Matters-and-How-to-Get-It-Right\" target=\"_blank\" rel=\"noreferrer noopener\">thought leadership in B2B drives trust and buying decisions<\/a>. In a world where everyone is pitching something, potential customers are far more likely to engage with brands that <strong>educate and offer real value<\/strong> instead of just pushing products. Plus, companies that invest in thought leadership are often seen as innovators \u2014 the kind of folks you want to do business with. <a href=\"https:\/\/feeds.feedblitz.com\/~\/913798247\/0\/linkedinmarketing~Why-BB-Thought-Leadership-Matters-and-How-to-Get-It-Right\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p>Now, if you\u2019re ready to take the LinkedIn plunge, timing is everything. Turns out, <a href=\"https:\/\/www.wordstream.com\/blog\/best-time-to-post-on-linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">the best times to post<\/a> are midweek mornings \u2014 think Tuesday through Thursday, especially between 10 a.m. and noon. But here\u2019s the kicker: despite what you might think, <a href=\"https:\/\/www.marketingprofs.com\/articles\/2025\/52760\/linkedin-weekend-posting-b2b-engagement?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss\" target=\"_blank\" rel=\"noreferrer noopener\">weekend posting isn\u2019t taboo<\/a> for B2B engagement. In fact, weekend posts can get surprising traction because fewer people are posting \u2014 meaning less competition for eyeballs. So if you\u2019ve got a hot take or a killer insight, don\u2019t be shy about hitting &#8220;publish&#8221; on a Saturday morning. <a href=\"https:\/\/www.marketingprofs.com\/articles\/2025\/52760\/linkedin-weekend-posting-b2b-engagement?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/p>\n\n\n\n<p><strong>In short<\/strong>: being a thought leader means being real and adding value. B2B brands need to lead the conversation to win trust, and yes \u2014 timing your posts (even on weekends) can be a game-changer. So get out there and share those thoughts \u2014 just maybe not at midnight on a Monday.<\/p>\n\n\n\n<p>#MarketingNewsNow #DigitalTrends #MarketingIntel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello everyone! There\u2019s so much news and information out there. You can\u2019t read it all \u2014 even if it\u2019s a short list of the best articles. So, let us do our part to help with the struggle and summarize three of the most important things that caught our eye this week. This week, let\u2019s talk [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297,64],"tags":[],"type-category":[288,291],"class_list":["post-23066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-social-media","type-category-articles","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week - The Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-brief-3-takeaways-you-need-to-stay-ahead-this-week-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week - The Academy\" \/>\n<meta property=\"og:description\" content=\"Hello everyone! There\u2019s so much news and information out there. You can\u2019t read it all \u2014 even if it\u2019s a short list of the best articles. So, let us do our part to help with the struggle and summarize three of the most important things that caught our eye this week. 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