{"id":22973,"date":"2025-01-10T14:30:58","date_gmt":"2025-01-10T19:30:58","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22973"},"modified":"2025-01-24T14:51:21","modified_gmt":"2025-01-24T19:51:21","slug":"increase-instagram-engagement","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/increase-instagram-engagement\/","title":{"rendered":"Get More Engagement on Instagram with These Tips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every time you learn to use <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/create-the-right-instagram-business-profile\/\">Instagram hacks<\/a> to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless tips that can help increase your engagement on Instagram. Following these strategies will help you reach more people, gain followers, and build an online community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Relatable<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1024x700.jpg\" alt=\"Be relatable on IG\" class=\"wp-image-22971\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram is full of users employing filters, effects, and editing to highlight the best parts of their lives. While there\u2019s nothing inherently wrong with this, it can become routine and even boring for followers. What stands out and performs well is when someone shows a different side of themselves or their business. By still using filters and editing sparingly, you can create content that is relatable and down-to-earth, helping followers feel more connected to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Mosseri, Instagram CEO, says that one of the primary metrics powering the algorithm is \u201csends.\u201d Every time a Reel is shared with someone, it organically boosts that video to more viewers. Knowing this, it\u2019s even more important to show various sides of your business that can connect with your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no magic trick to being relatable, but there are steps and strategies you can practice to achieve this successfully. First, understand your audience and identify the issues they want to solve or connect on. Second, create diverse content formats (videos, carousel posts, etc.) that address these issues. You\u2019ll find even more success by sharing personal anecdotes about how you\u2019ve faced similar challenges and found solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-metrics-you-should-be-tracking-to-measure-your-success\/\">track your metrics<\/a>. Since you\u2019re putting in the effort, it\u2019s crucial to monitor performance. Instagram\u2019s insights tab provides an easy way to analyze which posts are performing best, identify the optimal times to post, and uncover more about your audience\u2019s preferences. By analyzing these metrics, you can refine your content to resonate more deeply with your followers.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Increase the Quality<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1-1024x700.jpg\" alt=\"Increase the quality on IG\" class=\"wp-image-22972\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/02-be-relatable-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A powerful way to stand out on Instagram and boost engagement is by improving the <a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/lead-generation-content-ideas\/\">quality of your posts<\/a>. Anyone can take a phone and create various forms of content to upload. With 95 million Instagram posts shared daily (according to <a href=\"https:\/\/techjury.net\/blog\/how-many-posts-are-posted-on-instagram-per-day\/#:~:text=A%20Statistic%20Overview:%20How%20Many,Posted%20On%20Instagram%20Per%20Day?&amp;text=With%2095%20million%20posts%20daily,make%20it%20to%20Instagram%20daily.\">TechJury<\/a>), users have endless content to scroll through. However, you can stand out with a few simple strategies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use captions.<\/strong> A significant number of Instagram users watch videos with the sound off. It makes sense\u2014many people are at work, in public, or around others they don\u2019t want to disturb. If viewers can\u2019t follow along without sound, you\u2019ll lose their attention. Adding captions to videos can increase watch time by 80% (according to <a href=\"http:\/\/captions.ai\">captions.ai<\/a>).<\/li>\n\n\n\n<li><strong>Invest in quality equipment.<\/strong> You don\u2019t need a full production studio, but a small microphone, lighting, and editing tools can elevate your content. This extra effort demonstrates your professionalism and helps position you as a thought leader your audience can trust.<\/li>\n\n\n\n<li><strong>Plan your content.<\/strong> When recording videos, create a \u201cshot list\u201d to organize your message from start to finish. Your shot list should answer these questions:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is this video about?<\/li>\n\n\n\n<li>Who will be featured in it?<\/li>\n\n\n\n<li>What is the main takeaway for viewers?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Find Your Niche<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche-1024x700.jpg\" alt=\"Find your niche on IG\" class=\"wp-image-22970\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche-1024x700.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche-300x205.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche-768x525.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche-350x239.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2025\/01\/03-niche.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve likely heard the saying, \u201cYou can\u2019t be everything to everyone.\u201d This is especially true on Instagram. Posting inconsistent or contradictory content can confuse your audience and weaken your brand message. Finding a niche that resonates with your audience is key to gaining consistent engagement and followers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research competitors.<\/strong> Look at the social media accounts of your <a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/attract-new-customers\/\">competitors to see what they\u2019re sharing<\/a> and how they\u2019re connecting with your target audience. Do they use humor? Are they more serious? Identify the gaps in their content that your brand could fill.<\/li>\n\n\n\n<li><strong>Don\u2019t be afraid to try new things. <\/strong>I would argue that while you\u2019re finding your niche on Instagram, you should be creating content that scares you a little bit. Obviously, you want to be smart about it, but thinking and creating outside of the filtered sandbox will help you connect deeper with your audience.<\/li>\n\n\n\n<li><strong>Stay consistent and creative.<\/strong> Once you identify what works, stick to it. Consistency is crucial for maintaining engagement, but don\u2019t let your content become stale. Balance consistency with creativity to keep your audience engaged and excited.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Overnight Success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It won\u2019t happen overnight but rather over months and maybe even years. The number one reason a business doesn\u2019t succeed at growing its Instagram following and increasing engagement is that it gave up too early. You may not see all the results that you\u2019re hoping for in a short period of time. Creating valuable content takes time and so will the results. Keep trying new things, follow the metrics, and connect with people on a deeper level. If you do those things, you\u2019ll become what most people view as an \u201covernight success\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every time you learn to use Instagram hacks to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless tips that can help increase your engagement on Instagram. Following these strategies will help you reach more people, gain followers, and build an online community. Be Relatable Instagram is full [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":22969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[64],"tags":[],"type-category":[288],"class_list":["post-22973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get More Engagement on Instagram with These Tips<\/title>\n<meta name=\"description\" content=\"Following these Instagram engagement strategies will help you reach more people, gain followers, and build an online community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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