{"id":22849,"date":"2024-11-17T06:00:00","date_gmt":"2024-11-17T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22849"},"modified":"2024-11-18T11:01:14","modified_gmt":"2024-11-18T16:01:14","slug":"business-growth-and-digital-marketing-news-tips-11-17-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-17-24\/","title":{"rendered":"Business Growth and Digital Marketing News & Tips 11-17-24"},"content":{"rendered":"\n

Are you encouraging and rewarding innovation?<\/h2>\n\n\n\n

Lee Cockerell<\/a> is the former Executive Vice President of Operations at Walt Disney World. A lover of traditional red Tabasco on his meatloaf, he was once served green Tabasco by his wife. He resisted, convinced there was no substitute for his beloved red sauce. But his wife encouraged him to step out of his comfort zone and give it a try.<\/p>\n\n\n\n

To his surprise, the green Tabasco wasn\u2019t just tolerable; it became his new favorite. Inspired by this unexpected twist, Cockerell created “The Green Tabasco Award” at Disney, a way to celebrate and recognize employees who push for improvements and innovation. <\/p>\n\n\n\n

Today, take a moment to consider how you can find simple ways to encourage and recognize your team members who bring new ideas that drive your organization forward. Acknowledging their contributions not only motivates them but also fosters a culture where innovation thrives and everyone feels empowered to help your company improve, grow and prosper.<\/p>\n\n\n\n

\"Lee<\/figure>\n\n\n\n
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MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n

What you need to know:<\/h2>\n\n\n\n

Brand Deals Made Easier:<\/a> Good news! Landing brand deals just got simpler. A new YouTube feature allows you to directly request partnerships with brands, opening doors to exciting opportunities to collaborate and monetize your content. Time to polish those video editing skills!<\/p>\n\n\n\n

Potential PPC Industry Shakeup:<\/a> The world of PPC advertising might be in for a wild ride. A potential Google breakup could significantly alter the landscape, impacting everything from how much you pay for ads to which platforms dominate the market. Stay tuned for updates on this developing story!<\/p>\n\n\n\n

Internal Linking Update:<\/a> Internal linking is the backbone of your website\u2019s SEO strategy. By strategically linking to relevant pages on your site, you can improve your search engine rankings, enhance user experience, and help Google better understand the structure of your website.<\/p>\n\n\n\n

Instagram Expands Post Boosting:<\/a> Instagram is making it easier to reach a wider audience with your posts. The platform has expanded its post-boosting feature to include more post types, giving you more flexibility to promote your content and grow your following.<\/p>\n\n\n\n

TikTok\u2019s Future:<\/a> The potential ban on TikTok has been a hot topic, and with the recent election, the future of the app remains uncertain. As the political landscape shifts, so too does the fate of this popular social media platform.<\/p>\n\n\n\n

AI Revolutionizes SEO:<\/a> AI is taking the SEO world by storm! From generating content to analyzing data, AI tools are transforming the way we approach search engine optimization. This in-depth study explores the latest trends and best practices in AI-powered SEO.<\/p>\n\n\n\n

Google\u2019s Helpful Content Update:<\/a> Google\u2019s Helpful Content Update has been a major topic of discussion among digital marketers. This article provides valuable insights into recovering from the update and optimizing your content for better search engine rankings.<\/p>\n\n\n\n

The Power of Personality:<\/a> Creating content with personality can help you connect with your audience on a deeper level. This article explores the importance of incorporating personality into your content strategy, from tone and style to brand voice.<\/p>\n\n\n\n

The Stock Market Hits a New High: What\u2019s Next?<\/a> The S&P 500 has reached a new milestone, surpassing the 6,000 mark. Experts are optimistic about the future of the US stock market, citing strong economic fundamentals and continued corporate earnings growth.<\/p>\n\n\n\n

Wall Street\u2019s Cautious Optimism:<\/a> While the stock market is currently on a high, some companies are expressing concerns about the end of the year. Despite this, Wall Street analysts remain bullish on overall corporate profits.<\/p>\n\n\n\n

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YOUR WEBSITE<\/h2>\n\n\n\n

How to Create Effective Website Navigation<\/h2>\n\n\n\n
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\"Effective<\/figure>\n<\/figure>\n\n\n\n

A website without a reliable and easy to use navigation is doomed for failure. According to Contentsquare\u2019s 2021 Digital Experience Benchmark report<\/a>, the average time on page across all industries is 54 seconds. This means that if a user does not engage with something on your site within a minute, it is likely that they will move on to the next website in their search results. <\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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FREE DOWNLOAD<\/h2>\n\n\n\n

Learn about the benefits of Inbound<\/h2>\n\n\n\n

Inbound marketing is a customer-centric approach aimed at attracting, engaging, and delighting audiences through valuable content and interactions. In short, inbound marketing is the art of putting your customers first. Download Now<\/a>.<\/p>\n\n\n\n

\"FREE<\/a><\/figure>\n\n\n\n
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STRATEGY<\/h2>\n\n\n\n

What Google\u2019s Antitrust Case Means to Small Business Advertisers<\/h2>\n\n\n\n
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\"Small<\/figure>\n<\/figure>\n\n\n\n

In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks the first major antitrust win since the Microsoft case in 1998 and could reshape the digital advertising landscape. With Google controlling a staggering 92% of the global search engine market<\/a>, the implications for advertisers, especially small businesses, are profound.<\/p>\n\n\n\n

Read More<\/strong><\/a><\/p>\n\n\n\n

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KEEPING UP<\/h2>\n\n\n\n

News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive here<\/strong><\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n
Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Are you encouraging and rewarding innovation? Lee Cockerell is the former Executive Vice President of Operations at Walt Disney World. A lover of traditional red Tabasco on his meatloaf, he was once served green Tabasco by his wife. He resisted, convinced there was no substitute for his beloved red sauce. But his wife encouraged him […]<\/p>\n","protected":false},"author":3,"featured_media":22862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"\nThe Academy Inbound Marketing Newsletter - November 17, 2024<\/title>\n<meta name=\"description\" content=\"Discover how to create effective website navigation, what Google\u2019s antitrust case means to small business advertisers and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-17-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - 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