{"id":22791,"date":"2024-10-13T06:00:00","date_gmt":"2024-10-13T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22791"},"modified":"2024-10-09T16:53:13","modified_gmt":"2024-10-09T20:53:13","slug":"business-growth-and-digital-marketing-news-tips-10-13-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-13-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 10-13-24"},"content":{"rendered":"\n<p>Hold on to your hats, folks! Google&#8217;s search summaries, those handy AI-generated snippets that quickly answer your questions when you search are a hot topic with marketers. Today we&#8217;re going to quickly give you an update about what you need to know.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads are Coming:<\/strong> Get ready to see <a href=\"https:\/\/www.searchenginejournal.com\/google-officially-launches-ads-in-ai-overviews\/529105\/\">relevant ads<\/a> sprinkled within those AI summaries. Don&#8217;t panic! These ads should be related to your search and might even help keep those summaries free.<\/li>\n\n\n\n<li><strong>Accuracy Matters:<\/strong> Some folks are worried about the summaries being unreliable. While some glitches exist, Google&#8217;s working on improving accuracy and transparency.<\/li>\n\n\n\n<li><strong>Who Sees What?:<\/strong> The ads might be personalized based on your search history for signed-in users, but incognito surfers can breathe easy \u2013 they won&#8217;t see personalized ads.<\/li>\n<\/ul>\n\n\n\n<p><strong>Burning Questions about Google Search Ads:<\/strong><\/p>\n\n\n\n<p><strong>Will these AI summaries replace traditional search results?<\/strong> Probably not, but they&#8217;ll likely become a more prominent part of the search experience.<\/p>\n\n\n\n<p><strong>Will these ads be intrusive?<\/strong> No promises, but Google says they&#8217;ll be relevant to your search.<\/p>\n\n\n\n<p><strong>Can I avoid the ads altogether?<\/strong> Not entirely, but incognito mode hides personalized ads.<\/p>\n\n\n\n<p><strong>Do the ads affect website traffic?<\/strong> Early signs suggest minimal impact, but it&#8217;s a new feature \u2013 stay tuned!<\/p>\n\n\n\n<p><strong>Is Google losing its search dominance?<\/strong> Competition is rising, but Google&#8217;s still a heavyweight.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.digitalinformationworld.com\/2024\/10\/is-googles-ad-dominance-fading-as.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Search Shakeup:<\/strong><\/a> Move over Google. Explore the rise of alternatives like Amazon and TikTok for finding things online.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-updates-its-spam-policies-document-446967\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spam Smackdown:<\/strong><\/a> Google&#8217;s cracking down on spam! This update explains how they&#8217;re fighting misleading content, so you can trust your search results even more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/youtube-extends-shorts-to-3-minutes-adds-new-features\/529177\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Short and Sweet:<\/strong><\/a> Get ready for longer YouTube Shorts! Creators can now film 3-minute videos, potentially bringing even more entertaining content your way.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.seroundtable.com\/google-tcpl-target-cost-per-lead-38143.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Target Talk:<\/strong><\/a> Learn about Google&#8217;s TCPL, a budgeting tool for advertisers. For business owners, this could help you understand how to better target your audience online.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/googles-ugc-push-sullivan-explains-the-shift-in-search-results\/528684\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UGC on the Rise:<\/strong><\/a>\u00a0Google&#8217;s putting more emphasis on user-generated content! This means you might see more reviews, forum discussions, and social media content in your searches, potentially giving you a wider range of perspectives.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/openai-searchgpt-chatgpt-integration-447379\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Search Showdown:<\/strong><\/a> The battle of the AI search engines heats up! Learn more about OpenAI&#8217;s SearchGPT, a potential competitor to Google&#8217;s AI search efforts.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/meta-generative-ai-video-advertising-tools-447367\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Meta Makes Moves:<\/strong><\/a> Meta&#8217;s getting creative with advertising! AI video ad tools could lead to a whole new wave of engaging content on Facebook and Instagram.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-shares-latest-halloween-trend-insights\/729127\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spooky Season Insights:<\/strong><\/a>\u00a0Ready to rock Halloween? Pinterest is here to help! Learn about the latest costume and decor trends, so you can be the spookiest one on the block.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-shares-new-reels-ad-tips\/729122\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Reel Tips:<\/strong><\/a> Want to make killer Reels ads on Instagram and Facebook? Meta is offering new tips and tricks to help you create engaging content that gets results.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-launches-best-practices-tips-element\/729028\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Insta Inspiration:<\/strong><\/a>\u00a0Feeling lost on Instagram? Worry not! Here are some current tips to help you create better content and grow your audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/fortune.com\/2024\/10\/01\/economy-roaring-20s-ubs-growth-unemployment-inflation\/\"><strong>The Economy:<\/strong><\/a>&nbsp;The economy is roaring back to life, according to a new report from Fortune. Experts are predicting strong growth, low unemployment, and continued inflation control. This could mean good times ahead for businesses and consumers alike.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">DIGITAL MARKETING STRATEGY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Why an Inbound approach can be better than traditional marketing\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"22716\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-1024x576.jpg\" alt=\"Podcast - Inbound vs Traditional Marketing and Advertising\" class=\"wp-image-22716\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Podcast-Inbound-vs-Traditional-Marketing-lrg.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Let&#8217;s discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we\u2019re all familiar with. You know them well. TV Ads, Billboards, Print Ads, Cold Calling, Junk Mail. While both aim to generate leads and drive sales, their methods are drastically and fundamentally different.<\/p>\n\n\n\n<p>Listen in to hear more or check out our free Inbound download below.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcase-episode-82-why-an-inbound-approach-can-be-better-than-traditional-marketing\/\"><strong>Listen Now<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">FREE DOWNLOAD<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Learn about the benefits of Inbound<\/h2>\n\n\n\n<p>Inbound marketing is a customer-centric approach aimed at attracting, engaging, and delighting audiences through valuable content and interactions. In short, inbound marketing is the art of putting your customers first. <a href=\"https:\/\/www.sanctuarymg.com\/white-papers\/inbound-marketing-101\/\">Download Now<\/a>.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-453e0333\"><a href=\"https:\/\/www.sanctuarymg.com\/white-papers\/inbound-marketing-101\/\"><img decoding=\"async\" width=\"1116\" height=\"1116\" class=\"gb-image gb-image-453e0333\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg.jpg\" alt=\"FREE Download -  Inbound Marketing 101\" title=\"FREE Download-Inbound Mktg\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg.jpg 1116w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg-768x768.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/FREE-Download-Inbound-Mktg-350x350.jpg 350w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SALES CASE STUDY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" data-id=\"22743\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups.jpg\" alt=\"Is your sales team following up?\" class=\"wp-image-22743\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Sales-Team-Follow-Ups-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><figcaption class=\"wp-element-caption\">Podcast &#8211; About CRM Systems &#8211; lrg<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>We recently completed an internal study with a client to determine why the leads they were getting from their website weren\u2019t converting into sales. Bottom line: we found that 79% of their qualified leads were never contacted by the sales team. Learn how to make sure that this doesn&#8217;t happen to your team.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/sales\/sales-team-lead-follow-up\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">YOUR TEAM<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e8c580df\"><img decoding=\"async\" width=\"1116\" height=\"1116\" class=\"gb-image gb-image-e8c580df\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips.jpg\" alt=\"Quick tips: Three tips on how to hire the right people...\" title=\"Quick Tips\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips.jpg 1116w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-768x768.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-350x350.jpg 350w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8dcf866b\"><img decoding=\"async\" width=\"1116\" height=\"1116\" class=\"gb-image gb-image-8dcf866b\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1.jpg\" alt=\"Quick Tip #1: Make sure they're the right fit for your team dynamic.\" title=\"Quick Tips 1\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1.jpg 1116w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1-768x768.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-1-350x350.jpg 350w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-98b03e19\"><img decoding=\"async\" width=\"1116\" height=\"1116\" class=\"gb-image gb-image-98b03e19\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2.jpg\" alt=\"Quick Tip #2: Find people who love to learn.\" title=\"Quick Tips 2\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2.jpg 1116w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2-768x768.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-2-350x350.jpg 350w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-57dab22a\"><img decoding=\"async\" width=\"1116\" height=\"1116\" class=\"gb-image gb-image-57dab22a\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3.jpg\" alt=\"Quick Tip #3: Hire people who are smarter than yo!.\" title=\"Quick Tips 3\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3.jpg 1116w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3-768x768.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/10\/Quick-Tips-3-350x350.jpg 350w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hold on to your hats, folks! Google&#8217;s search summaries, those handy AI-generated snippets that quickly answer your questions when you search are a hot topic with marketers. Today we&#8217;re going to quickly give you an update about what you need to know. Burning Questions about Google Search Ads: Will these AI summaries replace traditional search [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - October 13, 2024<\/title>\n<meta name=\"description\" content=\"Discover why an Inbound approach can be better than traditional marketing and your website is generating leads, but is your sales team following up?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-13-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - October 13, 2024\" \/>\n<meta property=\"og:description\" content=\"Discover why an Inbound approach can be better than traditional marketing and your website is generating leads, but is your sales team following up?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-13-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-13T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/The-Academy-Newsletter7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-13-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-13-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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