{"id":22757,"date":"2024-09-27T12:45:14","date_gmt":"2024-09-27T16:45:14","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22757"},"modified":"2024-09-27T12:55:36","modified_gmt":"2024-09-27T16:55:36","slug":"what-you-need-to-know-this-week","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/","title":{"rendered":"What you need to know this week &#8211; September 27, 2024"},"content":{"rendered":"\n<p id=\"ember1797\">Hello everyone. Happy Friday!<\/p>\n\n\n\n<p id=\"ember1798\">Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about from the week. There may also be a sprinkling of general news and commentary that we find to be interesting or just fun.<\/p>\n\n\n\n<p id=\"ember1799\">We&#8217;ve provided concise summaries for your convenience along with a link to one of the best articles on the topic if you&#8217;d like to read more.<\/p>\n\n\n\n<p id=\"ember1800\">If you&#8217;d like to read more please sign-up for <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">our newsletter<\/a> for more advice, commentary and news about how to grow your business.<\/p>\n\n\n\n<p id=\"ember1801\">Read? Let&#8217;s jump into it&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1802\">Moo Deng Update<\/h2>\n\n\n\n<p id=\"ember1803\">First, let&#8217;s focus on something really important and fun&#8230; <a href=\"https:\/\/www.nationthailand.com\/blogs\/life\/entertainment\/40041811\">Moo <\/a><a href=\"https:\/\/www.nationthailand.com\/blogs\/life\/entertainment\/40041811\" target=\"_blank\" rel=\"noreferrer noopener\">Deng<\/a>. I found out today that his name means bouncy pig or pork patty! Now, if that doesn&#8217;t brighten your day and make you laugh out loud, I don&#8217;t know what will!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.nationthailand.com\/blogs\/life\/entertainment\/40041811\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo-1024x576.webp\" alt=\"\" class=\"wp-image-22758\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo-1024x576.webp 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo-300x169.webp 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo-768x432.webp 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo-350x197.webp 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/moo.webp 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1805\">WordPress Tightens Its Grip on Hosting with Trademark Moves<\/h2>\n\n\n\n<p id=\"ember1807\">If you use WordPress for your website, they&#8217;re taking their hosting game to the next level\u2014by trademarking &#8220;Managed WordPress&#8221; and &#8220;Hosted WordPress.&#8221; Because, you know, why stop at powering over half the internet when you can own the words for it too? \ud83d\ude02<\/p>\n\n\n\n<p id=\"ember1808\">By staking a claim on these popular terms, WordPress is setting itself up as the go-to service for bloggers, businesses, and everyone in between. It\u2019s a clever move to keep competitors at bay and protect its brand identity. <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-files-to-trademark-managed-wordpress-hosted-wordpress\/528112\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1809\">TikTok Takes on the Big Players in Search Ads<\/h2>\n\n\n\n<p id=\"ember1810\">TikTok is no longer just about dancing teens and viral challenges\u2014it&#8217;s getting serious about search ads. By stepping into the U.S. search ads market, TikTok aims to rival giants like Google and Bing, hoping to leverage its massive user base and unique algorithm to attract advertisers. It\u2019s a bold play, and one that could shake things up in the digital advertising world. <a href=\"https:\/\/www.searchenginejournal.com\/tiktok-enters-search-ads-market-in-united-states\/528143\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1811\">Google AI Overviews: Should We Panic or Chill?<\/h2>\n\n\n\n<p id=\"ember1812\">Google\u2019s AI Overviews are now a thing, generating summaries for search queries and leaving us all wondering: is SEO dead or just evolving? Don\u2019t freak out just yet. AI is here to help, not replace\u2014unless, of course, you&#8217;re still doing keyword stuffing like it&#8217;s 2005. The key takeaway? Embrace the AI revolution, or risk becoming the next MySpace. <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1813\">Google Reviews Gone Missing? You&#8217;re Not Alone<\/h2>\n\n\n\n<p id=\"ember1814\">If you\u2019ve noticed your glowing Google reviews suddenly vanishing into thin air, you\u2019re not alone. Businesses across the U.S. are reporting a suspicious surge in legitimate reviews being removed. So why should you care? Because those reviews could be the lifeblood of your online reputation. If Google keeps ghosting them, it could mean bad news for your business credibility. <a href=\"https:\/\/localsearchforum.com\/threads\/new-surge-of-google-review-removals.61873\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1815\">Google Cloud\u2019s Gemini at Work: AI Isn\u2019t Just a Trend<\/h2>\n\n\n\n<p id=\"ember1816\">Google\u2019s Gemini at Work event showcased how businesses are embracing generative AI to boost productivity. Should you care? Absolutely. The takeaway here is that AI isn\u2019t just a buzzword\u2014it\u2019s becoming integral to how companies operate, making work smarter and more efficient. If you\u2019re not keeping up, you\u2019ll get left behind. <a href=\"https:\/\/blog.google\/products\/google-cloud\/gemini-at-work-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1817\">Google Ads Now Does AI Video Magic<\/h2>\n\n\n\n<p id=\"ember1818\">Google Ads has introduced a Video Enhancement feature for Performance Max campaigns, which means AI is stepping in to tweak your video ads for better results. Why does this matter? Because it\u2019s 2024, and if you\u2019re not using AI to up your marketing game, your competitors definitely are. <a href=\"https:\/\/searchengineland.com\/google-ads-video-enhancement-performance-max-446874\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1819\">Reddit\u2019s AI Ads<\/h2>\n\n\n\n<p id=\"ember1820\">Reddit has unleashed a new set of AI tools designed to help advertisers create ads that actually work (and maybe don\u2019t get downvoted immediately). If you\u2019re a small business, this means less time writing copy and more time counting those upvotes. Bottom line? AI is here to make advertising on Reddit easier and less cringe-worthy. <a href=\"https:\/\/searchengineland.com\/reddit-ai-powered-tools-ad-creation-446795\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1821\">How Inflation is Making SMBs Sweat in 2024<\/h2>\n\n\n\n<p id=\"ember1822\">A whopping 46% of small and midsize businesses have had to cut back on spending thanks to inflation, according to new research. Why does it matter? If you run a small business, it\u2019s time to tighten your belt and strategize. Knowing how inflation is impacting others can help you navigate these tough times. <a href=\"https:\/\/www.marketingprofs.com\/charts\/2024\/52038\/how-inflation-is-affecting-small-midsize-businesses?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1823\">Review Requests: It\u2019s Not Just About Asking Nicely<\/h2>\n\n\n\n<p id=\"ember1824\">A new study shows that review requests should be treated like customer service. The big takeaway? If you\u2019re not putting in as much effort into how you ask for reviews as you do into handling complaints, you\u2019re missing out. Good reviews can be game-changers for your reputation\u2014handle with care. <a href=\"https:\/\/www.searchenginejournal.com\/new-study-finds-that-review-requests-should-be-treated-like-customer-service\/527158\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1825\">Meta Rebuilds Instagram &amp; Facebook for VR: Because Why Not?<\/h2>\n\n\n\n<p id=\"ember1826\">Meta\u2019s annual Connect event revealed shiny new VR-compatible versions of Instagram and Facebook. What\u2019s the deal? Meta is betting big on the future of social in virtual reality. If you want to see your Instagram feed in 3D, this is why you should care. Whether or not this sticks remains to be seen, but it\u2019s a bold move. <a href=\"https:\/\/techcrunch.com\/2024\/09\/25\/meta-has-rebuilt-instagram-and-facebook-for-its-quest-headsets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1827\">Spotify as a $2B Ad Giant? Believe It<\/h2>\n\n\n\n<p id=\"ember1828\">Spotify\u2019s ad revenue is growing faster than your playlist, and it\u2019s expected to exceed $2 billion. The takeaway? If you haven\u2019t considered Spotify as an ad platform, it\u2019s time to give it a listen\u2014literally. Music and podcasts are the next frontier for advertisers looking to make a splash. <a href=\"https:\/\/www.marketingprofs.com\/charts\/2024\/52042\/spotify-growth-as-advertising-platform?utm_medium=rss&amp;utm_source=rss&amp;utm_campaign=rss\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1829\">Google Updates Its Search Spam Policies: Stay Clean, Folks<\/h2>\n\n\n\n<p id=\"ember1830\">Google has updated its web search spam policies, with a particular focus on site reputation abuse. Translation: if you\u2019re engaging in shady SEO practices, it\u2019s time to clean up your act. The big takeaway? Play by the rules, or watch your search rankings disappear faster than yesterday\u2019s memes. <a href=\"https:\/\/www.seroundtable.com\/google-web-search-spam-policies-updated-38131.html\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1831\">Meta Grabs Threads.com: Simplifying the Web Confusion<\/h2>\n\n\n\n<p id=\"ember1832\">Meta\u2019s acquisition of <a href=\"http:\/\/threads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Threads.com<\/a> might just clear up the confusion around finding its new social app. Why should you care? Because if you were one of the people googling \u201cThreads\u201d and ending up on a sewing website, your search just got easier. <a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-acquires-threads-com-url-instagram\/728137\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1833\">Call Tracking vs. NAP Consistency: The Ultimate Showdown<\/h2>\n\n\n\n<p id=\"ember1834\">The debate is on\u2014does using call tracking ruin your business&#8217;s Name, Address, Phone (NAP) consistency? For local SEO experts, this is the existential crisis of 2024. The verdict? It depends. If you care about local rankings, you\u2019ll want to keep a close eye on how this plays out. <a href=\"https:\/\/localsearchforum.com\/threads\/does-call-tracking-ruin-nap-consistency.61879\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1835\">LinkedIn\u2019s Top Voice Badges: Gone But Not Forgotten<\/h2>\n\n\n\n<p id=\"ember1836\">LinkedIn is removing its Top Voice badges for collaborative article contributors, leading many to wonder if this also spells the end of Collaborative Articles. What does this mean for you? If you\u2019ve been contributing, your efforts might need to pivot. Time to find another way to stand out. <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-removing-its-top-voice-badges-for-collaborative-articles-contrib\/728247\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1837\">The Small Business Tax Deduction is on Thin Ice<\/h2>\n\n\n\n<p id=\"ember1838\">The 20% tax deduction, could expire in 2025. The big takeaway? If you\u2019re a small business owner, it\u2019s time to start lobbying or preparing for potential tax hikes. This could be a game changer. <a href=\"https:\/\/ezlocal.com\/blog\/post\/nfib-20-percent.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1839\">Gmail\u2019s Smart Replies Just Got a Whole Lot Smarter<\/h2>\n\n\n\n<p id=\"ember1840\">Google\u2019s Gemini update is making Gmail\u2019s Smart Replies smarter than ever, tailoring responses to the full context of your email thread. Why should you care? Because your days of sending awkward, one-liner responses are finally over. Email just got a little less robotic and a lot more human. If you\u2019ve ever wished Gmail could read between the lines, now it kind of can. <a href=\"https:\/\/www.theverge.com\/2024\/9\/27\/24255722\/google-gemini-gmail-contextual-smart-replies-availability\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1841\">NerdWallet\u2019s SEO Secrets: What You Need to Know<\/h2>\n\n\n\n<p id=\"ember1842\">NerdWallet isn\u2019t just good at giving financial advice\u2014they\u2019ve mastered SEO, with over 70% of their traffic coming from organic search. What\u2019s the takeaway here? If you\u2019re not leveraging SEO to drive unpaid traffic like they are, you\u2019re leaving money on the table. Time to get nerdy about your SEO strategy. <a href=\"https:\/\/ahrefs.com\/blog\/nerdwallet-seo-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1843\">Bing\u2019s Short Videos: Now With Extra Info!<\/h2>\n\n\n\n<p id=\"ember1844\">Bing\u2019s short video carousel just got a facelift, with added details like video length and descriptions. Bing\u2019s trying to be more useful, and if you\u2019re a content creator, this could help your videos stand out in search results. Time to start optimizing for Bing\u2019s new features. <a href=\"https:\/\/www.seroundtable.com\/bing-short-videos-showing-more-details-38135.html\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1845\">B2B Marketing Strategies: How to Boost Your Growth<\/h2>\n\n\n\n<p id=\"ember1846\">Looking to grow your business? SEMrush has laid out the top B2B digital marketing strategies, covering everything from SEO to social media. The takeaway? If you\u2019re not diversifying your marketing channels and staying on top of trends, you\u2019re missing out on serious growth opportunities. <a href=\"https:\/\/www.semrush.com\/blog\/b2b-digital-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1847\">Gmail\u2019s Gemini-Powered Replies: A Game Changer for Quick Responses<\/h2>\n\n\n\n<p id=\"ember1848\">Google is rolling out Gemini\u2019s contextual Smart Replies for Gmail, making those quick responses smarter and more accurate. Why does this matter? If you\u2019ve ever felt like Gmail\u2019s automated replies were a bit off, this update should smooth things out, helping you communicate more naturally and efficiently. <a href=\"https:\/\/www.engadget.com\/ai\/google-launches-geminis-contextual-smart-replies-in-gmail-140021232.html\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1849\">Meta Fined Big for 2019 Password Breach<\/h2>\n\n\n\n<p id=\"ember1850\">Remember when Meta had that big 2019 security breach? Well, they\u2019re finally paying the price, with a hefty $101.5M fine. It\u2019s a reminder to always keep your passwords safe\u2014and maybe think twice about trusting platforms with your personal data. <a href=\"https:\/\/techcrunch.com\/2024\/09\/27\/meta-fined-101-5m-for-2019-breach-that-exposed-hundreds-of-millions-of-facebook-passwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1851\">Marketing in the Future: What\u2019s Next?<\/h2>\n\n\n\n<p id=\"ember1852\">With AI tools and evolving consumer expectations, marketing could look totally different in the next 2-3 years. What\u2019s the takeaway? If you\u2019re not thinking ahead and adapting your marketing strategies, you could get left behind. Now\u2019s the time to innovate and stay ahead of the curve. <a href=\"https:\/\/www.reddit.com\/r\/marketing\/comments\/1fqkn0z\/how_the_future_of_doing_marketing_could_be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember1853\">Thanks for reading!<\/h2>\n\n\n\n<p id=\"ember1854\">If you&#8217;d like to read more please sign-up for <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">our newsletter<\/a> for more advice, commentary and news about how to grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello everyone. Happy Friday! Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about from the week. There may also be a sprinkling of general news and commentary that we find to be interesting or just fun. We&#8217;ve provided concise summaries for your convenience [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What you need to know this week - September 27, 2024 - The Academy<\/title>\n<meta name=\"description\" content=\"Welcome to our lovingly curated list of the best digital marketing and business news from the week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What you need to know this week - September 27, 2024 - The Academy\" \/>\n<meta property=\"og:description\" content=\"Welcome to our lovingly curated list of the best digital marketing and business news from the week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T16:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T16:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"What you need to know this week &#8211; September 27, 2024\",\"datePublished\":\"2024-09-27T16:45:14+00:00\",\"dateModified\":\"2024-09-27T16:55:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/\"},\"wordCount\":1737,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/\",\"name\":\"What you need to know this week - September 27, 2024 - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg\",\"datePublished\":\"2024-09-27T16:45:14+00:00\",\"dateModified\":\"2024-09-27T16:55:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"Welcome to our lovingly curated list of the best digital marketing and business news from the week.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg\",\"width\":1201,\"height\":800,\"caption\":\"Digital Marketing and Business Growth News - 9-24-2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/what-you-need-to-know-this-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What you need to know this week &#8211; September 27, 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What you need to know this week - September 27, 2024 - The Academy","description":"Welcome to our lovingly curated list of the best digital marketing and business news from the week.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/","og_locale":"en_US","og_type":"article","og_title":"What you need to know this week - September 27, 2024 - The Academy","og_description":"Welcome to our lovingly curated list of the best digital marketing and business news from the week.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/","og_site_name":"The Academy","article_published_time":"2024-09-27T16:45:14+00:00","article_modified_time":"2024-09-27T16:55:36+00:00","og_image":[{"width":1201,"height":800,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"What you need to know this week &#8211; September 27, 2024","datePublished":"2024-09-27T16:45:14+00:00","dateModified":"2024-09-27T16:55:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/"},"wordCount":1737,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/","url":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/","name":"What you need to know this week - September 27, 2024 - The Academy","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg","datePublished":"2024-09-27T16:45:14+00:00","dateModified":"2024-09-27T16:55:36+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"Welcome to our lovingly curated list of the best digital marketing and business news from the week.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024.jpg","width":1201,"height":800,"caption":"Digital Marketing and Business Growth News - 9-24-2024"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/what-you-need-to-know-this-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/"},{"@type":"ListItem","position":3,"name":"What you need to know this week &#8211; September 27, 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/09\/Digital-Marketing-and-Business-Growth-News-9-24-2024-350x233.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/22757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=22757"}],"version-history":[{"count":9,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/22757\/revisions"}],"predecessor-version":[{"id":22770,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/22757\/revisions\/22770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/22760"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=22757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=22757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=22757"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=22757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}