{"id":22638,"date":"2024-08-14T06:00:00","date_gmt":"2024-08-14T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22638"},"modified":"2024-08-13T14:04:09","modified_gmt":"2024-08-13T18:04:09","slug":"business-growth-and-digital-marketing-news-tips-8-14-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-14-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 8-14-24"},"content":{"rendered":"\n<p>Creating a compelling LinkedIn profile that \u201csells\u201d goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These are essential steps if you\u2019re just trying to get a job. But if you\u2019re using LinkedIn to sell yourself&nbsp;<em>and<\/em>&nbsp;your company\u2019s services, the real magic lies in the less obvious tweaks and improvements.&nbsp;<\/p>\n\n\n\n<p>Keep reading for some under-the-radar strategies and enhancements that will take your personal LinkedIn profile from good to great.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/linkedin-profile-optimization-for-sales\/\"><strong>Learn More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales.jpg\" alt=\"LinkedIn Optimization for Sales\" class=\"wp-image-22606\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/linkedin-optimization-for-sales-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/cmo-gen-ai-creativity-pressure-dentsu-survey\/723137\/\"><strong>Betting on Creativity:<\/strong><\/a> The annual global survey of 950 chief marketing officers and 25 CEOs in the U.S. revealed that 79% of respondents feel marketing is a key driver of business transformation and that 81% see creativity as more important to their business than ever.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/jul\/19\/91-of-online-shoppers-see-too-many-ads-on-social-media\/\"><strong>Social Ad Overload:<\/strong><\/a> An overwhelming 91% of people say they see too many ads on social media, according to a&nbsp;<a href=\"https:\/\/www.capterra.co.uk\/blog\/6491\/how-retailers-overcome-ad-fatigue-with-next-generation-search\">survey<\/a>&nbsp;conducted by online marketplace vendor Capterra on 499 regular UK online shoppers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/youtube-ad-revenues-climb-impact-shorts-unknown\"><strong>YouTube Shorts:<\/strong><\/a> While YouTube\u2019s ad revenue is smaller than what Meta will generate from Reels, it\u2019s neck and neck with TikTok, and far outpaces streaming platforms.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-found-in-violation-of-antitrust-law-judge-rules\/523766\/\"><strong>Google In Violation:<\/strong><\/a> A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingweek.com\/customer-loyalty-over-acquisition\/\"><strong>Sacrificing Loyalty:<\/strong><\/a> Can a focus on customer retention only take a business so far, or do companies that ignore existing relationships run the risk of damaging their brand?<\/p>\n\n\n\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/measure-brand-value\"><strong>Brand Building Matters:<\/strong><\/a> Brands often default to the short-term view because they understand the associated metrics (pageviews, click-throughs, comments, etc.). Associating performance measures with brand-building is much more challenging.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/15173390?sjid=15191821251172455275-NC\"><strong>Back-To-School Tips From Google:<\/strong><\/a> Price-conscious shoppers are actively seeking the best deals this back-to-school season. In fact, almost 4 in 5 US consumers say offering the lowest price (77%) and good deals, discounts, or promotions (79%) is important in their decision to shop with retailers regularly.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/report-looks-at-how-top-brands-are-winning-on-tiktok\/722716\/\"><strong>Winning with TikTok:<\/strong><\/a> CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app and which ones are seeing the most success with their TikTok approach.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/search-console-recommendations?hl=en\"><strong>Search Recommendations:<\/strong><\/a> Google announced Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/data-drop-4-charts-on-ai-driven-email-automation\"><strong>AI-Driven Email Automation:<\/strong><\/a> Artificial intelligence is revolutionizing email marketing through hyper-personalization and automation. The following four charts explore how the evolving technology is helping marketers deliver highly targeted and relevant content to their audiences, optimize campaign performance, and enhance the overall customer experience.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">STRATEGY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Budget for Growth<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"22555\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-1024x682.jpg\" alt=\"How to budget for growth\" class=\"wp-image-22555\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ai-overviews-problems<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>By having a common vocabulary and understanding of the fundamentals, you can plan for the business opportunities ahead \u2013 and not get lost in the murky waters of cash flow, EBIDTA, and balance sheets. You know, the boring stuff.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/business-growth\/how-to-budget-for-growth\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Social Selling Best Practices<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"22612\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg.jpg\" alt=\"Podcast - social selling best practices - lrg\" class=\"wp-image-22612\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg.jpg 1920w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/08\/Podcast-social-selling-best-practices-lrg-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>To excel at social selling, we need to adopt a series of foundational practices that not only enhance our approach but also ensure long-term success.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/sales\/podcase-episode-79-social-selling-best-practices\/\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Creating a compelling LinkedIn profile that \u201csells\u201d goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These are essential steps if you\u2019re just trying to get a job. But if you\u2019re using LinkedIn to sell yourself&nbsp;and&nbsp;your company\u2019s services, the real magic lies in the less obvious tweaks [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - August 14, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics such as LinkedIn Profile Optimization, Budgeting for Growth, Social Selling and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-14-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - August 14, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics such as LinkedIn Profile Optimization, Budgeting for Growth, Social Selling and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-14-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/Newsletter-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-14-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-14-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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