{"id":22582,"date":"2024-07-14T06:00:00","date_gmt":"2024-07-14T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22582"},"modified":"2024-08-23T10:54:14","modified_gmt":"2024-08-23T14:54:14","slug":"business-growth-and-digital-marketing-news-tips-7-14-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-14-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 7-14-24"},"content":{"rendered":"\n<p>Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.&nbsp;<\/p>\n\n\n\n<p>Data segmentation is crucial for enhancing campaign effectiveness by dividing your email list into distinct groups based on specific criteria, allowing for personalized messages that cater to each segment\u2019s unique needs and preferences.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/segmentation-email-strategy\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy.jpg\" alt=\"Segmentation and Your Email Strategy\" class=\"wp-image-22564\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/Segmentation-and-\u2028Your-Email-Strategy-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/companies-rebranding-in-2024\/719804\/\"><strong>Brand Building Boom:<\/strong><\/a> Marketers focus on rebrands, refreshes and repositionings over splashy creative swings.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/marketing-statistics-for-2024\/719757\/\"><strong>Automate or Antiquate:<\/strong><\/a> CMO budgets continue to fall as pressure to automate mounts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/26\/why-marketers-aren-t-cookie-free-yet\"><strong>Keep the Cookies Coming:<\/strong><\/a> Half of marketers surveyed still \u201cdepend heavily\u201d on cookies, according to Adobe.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/etsy-brand-mission-ai-marketing-campaign\/720825\/\"><strong>AI Anxiety:<\/strong><\/a> Etsy addresses anxiety over AI, and mass manufacturing with a new brand mission.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-rolling-sponsored-newsletters\/720930\/\"><strong>Networking with Newsletters:<\/strong><\/a> LinkedIn is expanding its sponsored articles ad option to sponsored newsletters as well.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/07\/09\/sports-streaming-fragmentation-might-be-rough-for-consumers-but-for-advertisers-not-as-much\"><strong>Allstar Advertising:<\/strong><\/a> The evolution of sports on streaming services presents new advertising opportunities for brands.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/07\/08\/ad-industry-acquisitions-are-beginning-to-heat-up\"><strong>From Slump to Skyrocket:<\/strong><\/a> The ad industry is <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/10\/global-ad-revenue-expected-to-grow-7-8-in-2024\">outpacing financial forecasts<\/a> and industry expectations this year.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-making-automated-accelerate-campaigns-available-brands\/721174\/\"><strong>Accelerate with Automation:<\/strong><\/a> LinkedIn is making its automated \u2018accelerate\u2019 campaigns available to all brands.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/big-brands-reduce-tiktok-ad-spending-ahead-us-removal\/720923\/\"><strong>TikTok Takedown:<\/strong><\/a> Big brands are reducing TikTok ad spending ahead of US removal.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/jul\/09\/most-customers-dont-want-companies-to-use-ai-for-customer-service\/\"><strong>Customer vs. Computer:<\/strong><\/a> 64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">INBOUND<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The Power of Propinquity<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"22568\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity-1024x682.jpg\" alt=\"The power of propinquity\" class=\"wp-image-22568\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/1-power-of-propinquity.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ai-overviews-problems<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Personalization is a cornerstone of effective marketing. By harnessing the power of propinquity, businesses can implement highly personalized processes and campaigns that connect with, and resonate deeply with customers based on their needs, location, interests, and behaviors.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/the-power-of-propinquity\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">BUSINESS GROWTH<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Budget for Growth<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" data-id=\"22555\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth.jpg\" alt=\"How to budget for growth\" class=\"wp-image-22555\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/07\/How-to-Budget-\u2028for-Growth-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Create financial reporting that your management team can truly understand so you can all make better decisions together about where you need to go next to grow the business \u2014 without getting lost in the murky waters of cash flow, EBIDTA, and balance sheets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/business-growth\/how-to-budget-for-growth\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.&nbsp; Data segmentation is crucial for enhancing campaign effectiveness by dividing your email list into distinct groups based on specific criteria, allowing for personalized messages that cater to each segment\u2019s unique needs and preferences.&nbsp; Keep Reading [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - July 14, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics such as The Power of Propinquity, How to Budget for Growth and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-14-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - July 14, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics such as The Power of Propinquity, How to Budget for Growth and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-14-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-14T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T14:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-7-14-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-7-14-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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